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All Journal BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat PROGRESIF
Megayani Megayani
Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta
Humanities Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Pelatihan Soft Skills Wirausaha UMKM Go Digital Antaiwan Bowo Pranogyo; Megayani Megayani; Junaedi Hendro; Ono Tarsono; Ruland Willy Jack Sumampouw; Ginanjar Syamsuar
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol 2 No 2 (2022)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta (BPJP - STEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v2i2.648

Abstract

Wirausahawan UMKM dituntut untuk terus bergerak mengikuti perubahan yang ada serta mampu beradaptasi dengan kondisi lingkungan yang dinamis dan semakin modern. Kreativitas dalam bisnis dengan memanfaatkan perkembangan teknologi informasi, telah banyak mengubah cara pandang pebisnis dalam menjalankan bisnisnya. Sangat penting untuk menyiapkan masyarakat dan pelaku UMKM dalam berwirausaha yang baik dan mengoptimalkan penggunaan teknologi dan media sosial yang semakin modern. Oleh sebab itu Tim Pengabdian Kepada Masyarakat melakukan pelatihan kepada kader PKK dan peserta Jakpreneur Jakarta Barat, dengan tujuan memberikan penjelasan dan pemahaman kepada kader PKK dan peserta Jakpreneur menjadi seorang entrepreneur yang menjadi agen perubahan, memberikan pemahaman bagi peserta mengenai karakteristik entrepreneur yang harus dimiliki dan memberikan pemahaman bagaimana kiat-kiat berjualan Online yang baik dan penggunaan copy writing untuk meningkatkan penjualan. Metode dalam kegiatan pelatihan dilakukan secara online dalam bentuk webinar, melalui ceramah mengenai konsep kewirausahaan dan pemasaran digital yang disesuaikan dengan kondisi pandemi saat ini dan dilengkapi tanya jawab. Melalui kegiatan ini diharapkan peserta dapat memahami tentang karakteristik entrepreneur yang baik dan pengoptimalkan media sosial untuk peningkatan penjualan melalui copy writing. Untuk melihat keberhasilan kegiatan ini, Dinas PPAPP akan memantau perkembangan kompetensi para kader PKK dan peserta Jakpreneur terhadap materi yang telah diberikan.
Optimalisasi digital marketing untuk meningkatkan pasar UMKM JakPreneur wilayah Jakarta Timur Gatot Prabantoro; Rimi Gusliana Mais; Megayani Megayani; Maya Mustika; Preztika Ayu Ardheta; Hendryadi Hendryadi
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i1.890

Abstract

This activity aims to answer the needs of MSMEs in the normal era of Covid-19, namely the digitalization of business marketing development. The target of this activity is MSME players in the East Jakarta area, including the community from several sub-districts that are members of the Jakpreneur UMKM East Jakarta Region, namely Jatinegara District, Matraman District, Cakung District, Pulo Gadung District, Duren Sawit District, Pondok Kopi District with various business fields ranging from culinary, fashion, services and other creative industries. The method for carrying out this activity was an offline workshop with 109 participants at the East Jakarta Mayor's Office Block D Building. Assistance in digital marketing using Google My Business to expand the reach and attractiveness of business information for East Jakarta JackPreneur MSMEs. To evaluate this activity, pre-tests and post-tests were carried out, and it was found that the results of this socialization provided increased awareness to MSME actors (up 42% from 12% to 54%) of the importance of digitalization in informing businesses in the digital era, to improve MSME business performance.
Urban Farming Dengan Teknologi Precision Farming Sebagai Upaya Meningkatkan Kesejahteraan Masyarakat dan Pemanfaatan Lahan Kosong Erna Lovita; Faris Faruqi; Megayani Megayani; Zainal Abidin; Maisa Nur Khoiriyah; Muhammad Ali Dzulfikar
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v6i1.1181

Abstract

Urban Farming is proposed as a solution for unused land (empty land), as well as allowing residents to increase productivity by managing unproductive empty land. The community service program (PKM) is implemented by STIE Indonesia Jakarta in partnership with PT Alif Tekno Farm (ATF). PKM was carried out in Kebon Baru, Tebet, South Jakarta, near the Ciliwung river. The priority of this community service is to empower unemployed individuals or communities while utilizing empty land in urban areas. This program uses precision farming technology with a Smart Nutrition Valve (KNP) tool that saves water, fertilizer, energy and labor. The commodity being developed is a short-lived fruit plant (65 days) which is suitable for lowland areas, namely melons. Training and mentoring is carried out by PT ATF from sowing to harvest. Furthermore, training and assistance in financial management and marketing of harvests was carried out by the STIE Indonesia PKM team. At the end of the program, the target community has independence in managing and developing sustainable urban farming.
Co-Authors Antaiwan Bowo Pranogyo Erna Lovita Faruqi, Faris Gatot Prabantoro Ginanjar Syamsuar Hendryadi Hendryadi Junaedi Hendro Maisa Nur Khoiriyah Muhammad Ali Dzulfikar Mustika, Maya Ono Tarsono Preztika Ayu Ardheta Rimi Gusliana Mais Ruland Willy Jack Sumampouw Zainal Abidin