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All Journal Janaka : Jurnal Pengabdian Masyarakat Journal of Social Science jurnal syntax admiration Jurnal Ilmiah Publika Journal of Social Research Jurnal Signal Journal of Comprehensive Science Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science INJURITY: Journal of Interdisciplinary Studies Cerdika: Jurnal Ilmiah Indonesia Journal of Social Science Enrichment: Journal of Multidisciplinary Research and Development Journal of Applied Community Service
Welly Wihayati
Universitas Swadaya Gunung Jati
Religion Aerospace Engineering Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Persuasive Communication in Digital Advertisements for Beauty Salons on the Instagram Account @della.bautybar Esa Astrid Rhaisa; Nur Elisa; Farida Nurfalah; Welly Wihayati
Journal Of Social Science (JoSS) Vol 4 No 4 (2025): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i4.454

Abstract

Digital technology and the internet have revolutionized the way businesses operate, allowing them to reach a wider range of targets, increase efficiency, and accelerate growth. The beauty industry, including the beauty salon Della Beautybar, relies heavily on advertising to increase visibility and win customers. The purpose of this study was to analyze the persuasive communication applied by Della Beautybar Beauty Salon through digital advertising on Instagram. The conclusion of this study is that the persuasive communication applied by Della Beautybar can influence the customer's decision to place an order. The methodology of this study is the use of a qualitative approach with data technique analysis in the form of observation, interviews and documentation attachments. The sample of this study is the Instagram post of Della Beautybar, the owner of the Beauty Salon and the respondents who were selected purposively. This research was conducted for 2 months. The results of this study show that the persuasive communication and advertising implemented by Della Beautybar are successful in attracting attention and building customer loyalty. This includes engaging visual content, building customer interest with promotions and testimonials, providing superior service through quality, and making decisions with easy access to reservations. The recommendation from this study is that Della Beautybar needs to continue to improve the quality of visuals and information conveyed through Instagram, as well as improve interaction with customers to maintain customer trust and loyalty.
Business Communication Strategy of Emok Bank “Mekaar” in The Context of Social Conflict in the Community Nurliani Rizka Damayanti; Sri Wulandari; Welly Wihayati
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 5 No. 4 (2026): Injurity: Interdiciplinary Journal and Humanity
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v5i4.1531

Abstract

This study explores Bank Emok Mekaar's commercial communication and social impact in Kamaranglebak Village, Greged District, Cirebon Regency. This research employs qualitative approaches such in-depth interviews, observation, and documentation. Face-to-face engagement, regular group meetings, and easy language may help Bank Emok Mekaar retain customers. Social communication promotes fairness, financial literacy, and openness, which may mislead customers about loan risks and accountability. Mental stress, social control, and family-community conflict followed. These findings suggest that Bank Emok Mekaar's business communication impacts community social and economic realities, warranting further study.
Interpersonal Communication Strategies Used by Sundanese Language Teachers to Create a Conductive Classroom Environment at State Senior High School 1 Sumber Baraya Rizqy Ramadhan; Khaerudin Imawan; Welly Wihayati
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 3 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i3.693

Abstract

Preservation of regional languages is increasingly challenged by globalization, particularly in educational settings where communication barriers may reduce student engagement. This study aims to identify interpersonal communication strategies used by Sundanese language teachers to create a conducive classroom environment at State Senior High School 1 Sumber based on DeVito’s five dimensions of interpersonal communication: openness, empathy, support, positivity, and equality. This research employed a descriptive qualitative approach. Data were collected through in-depth interviews, participant observation, and document analysis involving one Sundanese language teacher and four grade XI students. Data validity was ensured through triangulation, member checking, and audit trails, while data were analyzed using the Miles and Huberman interactive model. Findings show that teachers apply all five dimensions contextually. Openness is demonstrated through self-disclosure to build trust. Empathy is reflected in adapting mixed-language use and understanding students’ linguistic backgrounds. Support is provided through motivation, reinforcement, and game-based learning. Positivity is created through icebreakers and constructive responses to student errors. Equality is implemented by ensuring fair participation and inclusive communication within Sundanese cultural etiquette. The integration of these interpersonal communication strategies effectively fosters a supportive and engaging learning environment while contributing to regional language preservation in broader educational context.
Communication Strategy @dialogindocirebon on the Youtube Platform: Digital Transformation and Audience Expansion Saiful Anwar; Marhamah Khoirunnisa; Afrins Editya; Welly Wihayati
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 3 No. 7 (2024): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v3i7.216

Abstract

YouTube is a social media platform that facilitates video sharing and watching by offering a wide range of content, including movies, video trailers, and user-generated videos, all at no cost. One of the youtube channels that provides content about information and entertainment is @dialogindocirebon. This study examines the digital transformation of the YouTube platform in expanding the audience with thousands of subscribers on Channel @dialogindocirebon through its communication strategy. This study uses a qualitative descriptive research design. Apply purposive sampling as a data collection method or for the selection of research samples. Non-participant observation and in-depth interviews were used to collect data. The research findings were obtained through the application of qualitative data analysis techniques. The result of the research is that the strategy used by the youtube channel @dialogindocirebon is to divide the market segmentation by creating sub-sub channels according to the target market city.
A Semiotic Analysis of the Main Character’s Grief in the Film “The Goldfinch” on Netflix Maha Anasya; Welly Wihayati
Journal of Social Research Vol. 5 No. 7 (2026): Journal of Social Research
Publisher : International Journal Labs (AHU-0028405-AH.01.14 Tahun 2022)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i7.3280

Abstract

The development of digital technology and the presence of streaming platforms such as Netflix have made films function not only as entertainment media but also as forms of mass communication that represent human emotional and social experiences. As an audiovisual medium, film contains various signs and symbols that construct certain meanings, including representations of loss and grief. John Crowley’s film The Goldfinch depicts the life of Theodore Decker after the loss of his mother in an explosion at an art museum. This study aims to analyze the representation of grief in the main character of The Goldfinch using Roland Barthes’s semiotic approach. This study uses a descriptive qualitative method, with data collected through film observation, in-depth interviews with three informants, and literature study. Data analysis was carried out using the interactive model of Miles and Huberman and was validated through source and theoretical triangulation. The results show that the representation of grief in the film is constructed through visual and symbolic signs, such as facial expressions, body language, dim lighting, room atmosphere, and the symbol of the painting The Goldfinch. At the denotative level, grief is shown through traumatic scenes, nightmares, and changes in the main character’s behavior. At the connotative level, these signs are interpreted as symbols of trauma, loneliness, and emotional isolation. Meanwhile, at the mythical level, the film constructs the view that loss is an emotional experience that can shape identity and have a long-term impact on one’s life. Thus, The Goldfinch represents grief as a complex emotional experience through visual and symbolic signs in the digital film medium.
Marketing Communication Strategies for The Sale of BOYNEXTDOOR Merchandise by Tousdoor’s Go on The LINE App Ayu Apriliyani; Siti Khumayah; Welly Wihayati
Journal of Comprehensive Science Vol. 5 No. 6 (2026): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v5i6.4211

Abstract

This study aimed to determine the marketing communication strategies implemented by Tousdoor’s Go to increase sales of BOYNEXTDOOR merchandise through the LINE app and to identify the supporting and inhibiting factors. This study employed a descriptive qualitative approach. Data were collected through in-depth interviews with Tousdoor’s Go managers and members who had previously purchased BOYNEXTDOOR merchandise. The results indicated that Tousdoor’s Go optimized direct marketing through private and group messages, responsive personal selling, visual advertising in LINE Notes, voluntary word of mouth through testimonials, and interactive marketing through polls and reactions. Supporting factors included proof of authenticity, friendly interactions, and LINE features that fostered community engagement. Inhibiting factors included delayed responses when offline, limited sales promotions, and the absence of major events and influencer collaborations. This study concluded that Tousdoor’s Go’s marketing communication strategy was effective in increasing the trust and engagement of fans (ONEDOOR), although the results could be further optimized through channel integration and promotional strategies.
Promotional Strategy For Graduation Photography Services Through Instagram Social Media @Univisual_ Gilang Merdeka; Moch Rizky Alhamdany; Farida Nurfalah; Welly Wihayati
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of the Instagram platform as a promotional medium has developed into one of the most efficient marketing tactics during the development of the digital era like now. Instagram is not only a platform to share image- or video-based content, but also serves to build relationships with consumers. The increase was due to attractive promotions and consumer satisfaction with the services provided by Univisual. Therefore, this study aims to find out what promotional strategies, Instagram content, and features are used by Univisual to attract consumer interest. This research uses Promotion Mix Theory, namely Advertising, and Sales Promotion. The method carried out in this study is qualitative. Data collection techniques include observation, interviews, and documentation. Data analysis techniques consist of data reduction, data presentation, and conclusion drawn. The subjects in this study consisted of three informants, namely owners, admins, and potential consumers. The results of this study show that the Promotion Mix strategy implemented by Univisial has proven to be effective in increasing consumer interest in the services provided. Univisual takes full advantage of the features on Instagram as a promotional medium, sharing content, and utilizing Instagram ads. This is shown by the responses given by the informants regarding the promotional strategy carried out by Univisual.
Pemberdayaan Masyarakat: Pengembangan Desa Pabuaran Kidul Berbasis Potensi Lokal Welly Wihayati; Aliya Rivani Putri; Liza Cristianli Maharani; Muhammad Safaat; Lira Pingkiyani
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 11 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i11.2904

Abstract

Pemberdayaan masyarakat merupakan upaya terstruktur untuk meningkatkan kemampuan dan kemandirian melalui pemanfaatan potensi lokal. Desa Pabuaran Kidul memiliki sumber daya pertanian jagung yang melimpah, namun pemanfaatannya masih terbatas. Melalui program Kuliah Kerja Nyata (KKN) Tematik, dilakukan inovasi pengolahan jagung menjadi produk puding jagung guna memberi nilai tambah dan peluang peningkatan ekonomi. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan partisipatif untuk memahami kondisi ekonomi, sosial, pendidikan, dan lingkungan masyarakat. Hasil penelitian menunjukkan bahwa inovasi puding jagung diterima baik oleh masyarakat serta memiliki potensi pemasaran di tingkat lokal. Hal ini membuktikan bahwa pengembangan produk olahan berbasis potensi lokal dapat menjadi langkah awal dalam meningkatkan kemandirian ekonomi dan sosial masyarakat.
Internal Communication Patterns in Organizational Dynamics Within The Informal Structure of The Otaku Coffee Shop Niken Anjelica Vernorita; Welly Wihayati
Edunity Kajian Ilmu Sosial dan Pendidikan Vol. 5 No. 4 (2026): Edunity: Social and Educational Studies
Publisher : PT Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/edunity.v5i4.491

Abstract

This research discusses the dynamics of internal communication in a non-formal organization at Coffee Shop Otaku in Kuningan Regency. The main issue studied is internal communication within an organization that has a simple structure, consisting of an owner, a general manager, and staff. The purpose of this study is to identify patterns of internal communication, as well as factors that support and hinder smooth communication at Coffee Shop Otaku. The method used was descriptive qualitative with data collection techniques through in-depth interviews and observations, conducted on four informants consisting of three key informants, namely the organizational structure levels at Otaku, and one supporting informant, namely Otaku's regular customers. The results show that the communication pattern is effective, with the most dominant being a two-way vertical communication pattern, where the general manager acts as the center of the communication network. Factors that support smooth communication include a family-like culture, openness in communication, and a focus on clear objectives. However, there are several obstacles, such as unclear division of tasks and responsibilities due to the lack of a complete structure. The conclusion of this study states that although a non-formal structure can still function effectively in the early stages of organizational development, formalization of the organizational structure is still necessary to support further growth.
Public Speaking Training in Enhancing Communication Competencies Farida nurfalah; Aghnia Dian Lestari; Welly Wihayati; Siti Khumayah; Mohd Azuan Bin Mohd Alias
Journal of Applied Community Service Volume 2 Issue 1 (2026)
Publisher : GWS Tech Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65897/jacs.v2.i1.110

Abstract

Communication ability is a key competency in the professional and business worlds. However, many individuals still face challenges such as low self-confidence and limited knowledge of communication techniques. This Community Service (PKM) initiative aimed to enhance hotel staff communication competencies in Malaysia through public speaking training using a Participatory Learning and Education approach. Participants were actively engaged through material delivery, interactive discussions, presentation simulations, and communication practice. A qualitative evaluation was conducted through in-depth interviews to assess changes in participants' knowledge, attitudes, and skills. The results indicated improvements in professional communication competencies, including understanding of public speaking principles, effective application of verbal and non-verbal techniques, systematic presentation structuring, and increased self-confidence. Participants also applied more persuasive presentation techniques in the workplace, receiving positive feedback from audiences and colleagues. These findings demonstrate that practice-based community service programs serve as an effective strategy for community empowerment.
Co-Authors Afrins Editya Aghnia Dian Lestari Aliya Rivani Putri Ana Lufita Sari Anik Komalasari Anik Komalasari Ayu Apriliyani Baraya Rizqy Ramadhan Dea Nita Septiani Esa Astrid Rhaisa Farida Nurfalah Febian Alfarizi Gilang Merdeka Hery Nariyah Khaerudin Imawan Linda Afriani Lira Pingkiyani Liza Cristianli Maharani Maha Anasya Mahendra Haryo Bharoto Marhamah Khoirunnisa Moch Rizky Alhamdany Moh Sutarjo Mohd Azuan Bin Mohd Alias Muhammad Safaat Mukarto Siswoyo Najwa Zahira Niken Anjelica Vernorita Nur Elisa Nurliani Rizka Damayanti Otto Fajarianto Rd. Mahendra Haryo Bharoto Rifka Noviani Santika Siti Khumayah Sri Wulandari