Article Per Year (5 Year)
p-Index From 2021 - 2026
5.701
P-Index
This Author published in this journals
All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Ilmiah Wahana Akuntansi JURNAL PENDIDIKAN TAMBUSAI Jurnal Pengabdian Nasional (JPN) Indonesia Nusantara Hasana Journal Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) EKSYA: Jurnal Ekonomi Syariah Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Al Dzahab YASIN: Jurnal Pendidikan dan Sosial Budaya ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar J-ISACC : Journal of Islamic Accounting Competency Jurnal Manajemen Keuangan Syariah Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Sains Student Research Neraca Manajemen, Akuntansi, dan Ekonomi Journal Economic Excellence Ibnu Sina Jurnal Pengabdian Nasional (JPN) Indonesia JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Jurnal Inovasi Ekonomi Syariah dan Akuntansi International Journal of Business and Quality Research ICONS
Achyat Budianto
UIN Sulthan Thaha Saifuddin Jambi
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 41 Documents
Search

 1   2   3   4   5 
Pengaruh Harga, Halal Awareness, dan Celebrity Endorser terhadap Keputusan Pembelian Produk Makanan pada E-Commerce: Studi pada Mahasiswa FEBI 2022-2024 Muhammad Iqbal; Sri Rahma; Achyat Budianto
YASIN Vol 6 No 2 (2026): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v6i2.9299

Abstract

Although the development of e-commerce has changed consumer behavior in purchasing food products online, Muslim consumers’ purchase decisions are influenced not only by economic factors, such as price, but also by religious values through halal awareness and social factors through celebrity endorsers. This study aimed to analyze the influence of price, halal awareness, and celebrity endorsers on purchase decisions for halal food products on e-commerce platforms. This study employed a quantitative approach using a survey method involving 95 students of the Faculty of Islamic Economics and Business at UIN Sulthan Thaha Saifuddin Jambi from the 2022–2024 cohorts. Data were collected through questionnaires and analyzed using validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination (R²) analyses with the assistance of SPSS. The results showed that, partially, price and halal awareness had a positive and significant effect on purchase decisions, whereas celebrity endorsers had no significant effect. Simultaneously, the three variables had a significant effect on purchase decisions, with an F value of 13.926 (p < 0.05). The coefficient of determination (R²) value of 0.315 indicates that 31.5% of the variation in purchase decisions can be explained by price, halal awareness, and celebrity endorsers. These findings confirm that purchase decisions for halal food products on e-commerce platforms are more strongly influenced by price and halal awareness than by promotion through public figures. This study contributes to strengthening the study of Muslim consumer behavior in the context of digital commerce and provides practical implications for business actors to set competitive prices and ensure clarity of product halal status in order to increase consumer trust and purchase decisions.
Co-Authors A. Rozi Achien Septa Sustiawan Adi Musakir Agustina Mutia Ahmad Qhoirul Ahmad Syahrizal Ahsan Putra Hafiz Algian fahrozi Alif Mursadad Andriani, Beid Fitrianova Anjas Irawan Aprita, Opimi Arsa Arsa Arsa Arsa Aziz, Marwa Abd Bambang Kurniawan Beid Fitrianova Andriani Beid Fitrianova Andriani Elyanti Rosmanidar Erik Mandala Putra Evrina Fadillah, Akbar Fandi Achmad Rasyad Ferawati, Rofiqoh Ferri Saputra Tanjung Ferri Saputra Tanjung Fitrianova Andriani, Beid Khoiriyatun Ni’mah Lubis, Puteri Anggi Lubis, Putri Rezki Rahmadini M. Salman Alfarisi, M. Salman Mar Atun Saadah Mariana, Repilia Marnas Marnas Marnas Nazir Marnas, Marnas Mellya Embun Baining Misna Misnah Misnah Mistiani Mistiani Mohammad Orinaldi Muarif, M Alfin Muhammad Iqbal Muhammad Rifkhi Muhammad Subhan Nanda Restiana Perdana Putra Elpian Puteri Anggi Lubis Putra Hafiz, Ahsan Raenando Raenando Rafidah Rafidah Repilia Mariana RifkiIhwan Rifki Rismawati, Cindy Rofiqoh Ferawati Rozi, A Rozi, A. Sampoerno, Mohd. Norma Sean Popo Hardi Sintia Angela Sari Sissah Sissah Siti Nurhaliza Sri Rahma Tanjung, Ferri Saputra Tiara Veliya Nur Kharisma Tika Andriani Titin Agustin Nengsih Turino Adi Irawan Usdeldi Usdeldi Usdeldi, Usdeldi Vigo Iwanda Pratama Wati, Zahra Youdhi Prayogo Youdhi Prayogo