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All Journal JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Journal Of Management Science (JMAS) Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) INTELEKTIVA Jurnal Manajemen Bisnis Transportasi dan Logistik Innovative: Journal Of Social Science Research JURNAL ABDIMAS TRANSPORTASI & LOGISTIK
Ozali, Imam
Institut Transportasi Dan Logistik Trisakti
Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Strategy Formulation to Increase the Passengers of Singapore Airlines Pramitha, Dewi Ayu; Wasito, Tito; Ozali, Imam
JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Vol 5, No 2 (2018): JULI
Publisher : Sekolah Tinggi Manajemen Transportasi (STMT) Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25292/j.mtl.v5i2.240

Abstract

Singapore airlines is the one of airlines which is still people’s choice to be the airline that make them easy to reach their destination but  business competition in the aviation industry very tight, this situation obviously make the passenger volume is declining. The purpose of this research are (a) To analyze the internal factors (strengths and weakness),(b) To analyze the external factors (opportunities and threats), (c) To determine the position of the company’s on the matrix IE, diagram SWOT and the matrix TOWS or SWOT, (d) To determine the strategies to increase sales of seats . Research method using qualitative method with survey and SWOT Analysis as tools.  Based on IE Matrix this company be in a position relatively excellent and then on the result of diagram SWOT is in the Quadrant I which means the company is in an aggressive position, so that it can be concluded that the strategy used for the SWOT Matrix is SO strategy, which is use the strength to take advantage of opportunity that owned by the company. From the calculation results using a variety of analysis tools, the suitable alternative strategy for this company is market penetration and product development.
Strategy Formulation to Increase the Passengers of Singapore Airlines Dewi Ayu Pramitha; Tito Wasito; Imam Ozali
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 5, No 2 (2018): JULI
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v5i2.240

Abstract

Singapore airlines is the one of airlines which is still people’s choice to be the airline that make them easy to reach their destination but  business competition in the aviation industry very tight, this situation obviously make the passenger volume is declining. The purpose of this research are (a) To analyze the internal factors (strengths and weakness),(b) To analyze the external factors (opportunities and threats), (c) To determine the position of the company’s on the matrix IE, diagram SWOT and the matrix TOWS or SWOT, (d) To determine the strategies to increase sales of seats . Research method using qualitative method with survey and SWOT Analysis as tools.  Based on IE Matrix this company be in a position relatively excellent and then on the result of diagram SWOT is in the Quadrant I which means the company is in an aggressive position, so that it can be concluded that the strategy used for the SWOT Matrix is SO strategy, which is use the strength to take advantage of opportunity that owned by the company. From the calculation results using a variety of analysis tools, the suitable alternative strategy for this company is market penetration and product development.
Cost Index dan Dampaknya Terhadap Efisiensi Biaya Operasional Pada B777-300 ER (Studi Kasus Garuda Indonesia) Imam Ozali; Rudy Max Damara Gugat; Abi Prasidi
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 6, No 2 (2020): Mei
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.937 KB) | DOI: 10.54324/j.mbtl.v6i2.526

Abstract

In this challenging situations, Garuda Indonesia remains optimistic about the future by setting the direction of QuickWins strategy and the values of “One Family, One Nation, One GarudaIndonesia” in managing the company.These strategies have become the strong basis for GarudaIndonesia to develop and expand in the subsequent years. Thebusiness management in 2019 was also strengthened by the values of One Family, One Nation, One Garuda Indonesia, therefore, Garuda Indonesia could continue to provide the best service for Indonesia.Garuda Indonesia is also trying to implement the key work programs to develop revenue beyond the aviation business that would become a strong foundation for Garuda Indonesia to develop and expand in the next period. The purpose of the research is to determine the Cost Index and its impact on operational cost efficiency in B777-300ER (Garuda Indonesia case study). This research used the desciptive qualitative approach. The data was collected through observation, interview and documentation. The analysis technique used in this research was navblue cost index. The results of the study would be used to determine the extent of the cost index, the impact of increasing efficiency of B777-300ER operational costs, and in order to help companies making the right decision.
PERAN MEDIA SOSIAL TWITTER TERHADAP BRAND AWARENESS PADA PERUSAHAAN PENERBANGAN INDONESIA M. Ridwan; Sigit Tri Antoro; Imam Ozali
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 3, No 2 (2017): Januari
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v3i2.905

Abstract

The objective of this research is to find out the role of social media Twitter toward brand awareness on Indonesian airlines. Research methodology used was regression analysis techniques, coefficient correlation, coefficient determinant, and hypothesis testing.   The result of the analysis and discussion shows positive correlation between social media Twitter toward brand awareness shown by simple linear regression equation Y = 7.565 + 0.516X.  The role of social media Twitter toward brand awareness is strong since the correlation coefficient (r) equals to 0.604. Coefficient determinant equals to 36.3% which means contribution of X variable (social media Twitter) toward the fluctuation of Y variable (brand awareness) is 36.3%.  The result of hypothesis testing shows that tstat > ttable (6.938 > 1.988).  There is a significant role of social media Twitter toward brand awareness.
G-TRANE INFORMATION SYSTEM AND EMPLOYEES’ PERFORMANCE AIR FREIGHT DEPARTMENT OF PT NISSIN TRANSPORT INDONESIA Imam Ozali; Ferdy Tri Whardana
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 3, No 1 (2016): September
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v3i1.921

Abstract

PT Nissin Transport Indonesia is a freight forwarding company in export and import sector. The main problem of the study is whether G-Trane information system and the employees’ performance influence the productivity of air freight department. The aim of this study is to acknowledge and to analyse the influence of the used information system and the employees’ performance towards the productivity of air freight department. The writer used three methods of collecting data; field research, questionnaire, and library research.  Multiple regression analysis, multiple correlation, coefficient determining, as well as hypothesis testing research are used in this study. The result of this study is shown by the multiple linear regression equation of Y= 13.403+0.319 +0.224. , with the coefficient correlation of 0, 64 and determining coefficient of 40,96%.  The result of the hypothesis testing research also shows that Fhitung > Ftabel or 4,55 > 3,8, which means Ho is rejected but Ha is accepted. It means there is a positive and significant influence of the G-Trane information system and the employees’ performance towards Air Freight department’s productivity.
TINGKAT PEMAHAMAN KEPATUHAN DALAM PENERBANGAN DOMESTIK DI INDONESIA Imam Ozali; Dian Artanti Arubusman; Abi Prasidi
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 5, No 1 (2018): September
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v5i1.889

Abstract

Undang-undang Republik Indonesia No. 1 tahun 2009 tentang penerbangan yang disyahkan oleh Dewan Perwakilan rayat dan Presiden Republik Indonesia merupakan acuan dan standar keselamatan penerbangan sipil yang harus dipatuhi dan dilaksanakan oleh seluruh perusahaan penerbangan yang beroperasi di di Indonesia. Penelitian ini bertujuan untuk mengetahui tingkat pemahaman, kepatuhan dan tanggung jawab konsumen penerbangan domestik di Indonesia terhadap Undang-undang Republik Indonesia No. 1 tahun 2009 tentang penerbangan. Kenyataannya masyarakat pengguna jasa penerbangan masih ada yang belum memahami, patuh dan tanggung jawab terhadap peraturan tentang keamanan  dan keselamatan penerbangan yang berlaku di Indonesia. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan berbagai asumsi yang mendasarinya dengan menggunakan 74 responden penumpang penerbangan domestik di Indonesia. Hasil dari penelitian ini adalah untuk dapat memberikan masukan yang berharga kepada pemerintah selaku regulator dan perusahaan penerbangan selaku operator dalam hal perlunya pemahaman, kepatuhan dan tanggung jawab dari konsumen penerbangan di Indonesia terhadap isi dari Undang-undang Republik Indonesia No. 1 tahun 2009 tentang penerbangan yang terkait dengan penumpang perusahaan penerbangan.
Pengaruh Kualitas Pelayanan PT. Angkasa Pura I terhadap Kepuasan Penumpang di Bandar Udara Internasional Lombok, Praya Sandriana Marina; Dika Risit Maulana; Imam Ozali
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 5, No 1 (2018): September
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v5i1.895

Abstract

The purpose of this study is to identify the effect of service quality topassengers’ satisfaction at Lombok Internasional Airport, Praya. The study applied quantitative method by distributing questionaires to 154 passengers of Citilink and Batik airlines from Lombok to Halim. The result of the study shows that there is a strong correlation betwen service quality and passengers’ satisfaction. The contribution value of service quality is 52,1% towards passengers’ satisfaction at Lombok International Airport, Praya.
Analisis Strategi Pemasaran Dalam Rangka Peningkatan Wisatawan Bintan Resort Melalui Media Sosial Instagram Imam Ozali; Ida Rahayu
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.2907

Abstract

Tujuan Penelitian ini untuk menganalisis strategi pemasaran melalui media sosial Instagram dalam rangka meningkatkan jumlah wisatawan di kawasan Bintan Resorts. Dalam era digital saat ini, media sosial telah menjadi platform yang efektif untuk mempromosikan destinasi wisata dan menarik perhatian wisatawan potensial. Salah satu masalah yang dihadapi adalah kurangnya variasi konten. Konten yang monoton atau kurang menarik dapat membuat potensi wisatawan menjadi kurang tertarik untuk mengunjungi kawasan Bintan Resorts. Oleh karena itu, diperlukan strategi konten yang lebih beragam, kreatif, dan inovatif agar dapat menarik perhatian pengguna Instagram dan membangun minat mereka terhadap destinasi tersebut. Metode penelitian yang digunakan adalah analisis deskriptif, di mana data dan informasi terkait strategi pemasaran melalui media sosial Instagram dikumpulkan dan dianalisis. Data ini meliputi konten yang diposting, jumlah pengikut, interaksi pengguna, dan dampaknya terhadap jumlah wisatawan yang mengunjungi kawasan Bintan Resorts. Hasil analisis menunjukkan bahwa strategi pemasaran melalui media sosial Instagram telah memberikan kontribusi signifikan dalam meningkatkan kesadaran dan minat wisatawan terhadap Bintan Resorts. Konten yang menarik, foto dan video berkualitas, serta penggunaan tagar dan fitur interaktif telah berhasil menarik perhatian pengguna Instagram. Dalam keseluruhan, penelitian ini memberikan wawasan tentang potensi dan manfaat strategi pemasaran melalui media sosial Instagram dalam meningkatkan jumlah wisatawan di kawasan Bintan Resorts. Implikasi praktis dari penelitian ini adalah pentingnya menggunakan media sosial sebagai alat pemasaran yang efektif dan perlu memperhatikan konten yang menarik, kolaborasi dengan influencer yang relevan, serta memperkuat kemampuan dalam pengelolaan dan analisis data.
Garuda Indonesia restructuring strategy due to company performance enhancement Imam Ozali
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.270

Abstract

Garuda Indonesia restructuring objective is to address the financial and operational problems faced by the company, as well as ensure long-term business sustainability. The restructuring strategy carried out by Garuda Indonesia was to overcome the various problems it faced, namely a significant financial decline, including increasing debt, high operational costs, and reduced revenue. To deal with this situation, Garuda Indonesia adopted several strategic steps. The method used in this study is a descriptive method, which is a research method used to systematically describe the facts or characteristics of a phenomenon faced by Garuda Indonesia through the collection of relevant public data and information about the steps taken by Garuda Indonesia in its restructuring efforts. This method aims to provide a comprehensive picture of the restructuring strategy undertaken by Garuda Indonesia. The first step is internal improvement, in which the company conducts a thorough evaluation of the organizational structure, reducing costs, and improving operational efficiency. In this process, Garuda Indonesia restructured its human resources, reduced the number of employees, and improved its management and control systems. The results of the restructuring carried out by Garuda Indonesia cannot be assessed as a whole because it is still in the implementation process. However, the restructuring measures that have been taken demonstrate the company's commitment to overcoming the problems encountered and strengthening their position in the market.
Sosialisasi Public Speaking Pada Pengelolaan Destinasi Wisata Dinas Pariwisata Provinsi Kepulauan Riau Imam Ozali; Charles AN; Cecep Pahrudin
Jurnal Abdimas Transportasi & Logistik Vol 2, No 2 (2022): Oktober
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.atl.v2i2.1003

Abstract

Public Speaking is very important and very much needed in communicating with the community. The purpose of this public speaking socialization is so that all those involved in developing tourist destinations, such as tourist villages, airlines, hotels and travel agents in the Riau Islands Province understand and know how to communicate properly and correctly to tourists visiting the Riau Islands Province. Several types of public speaking are informative public speaking, persuasive public speaking, entertaining public speaking, technical public speaking and short public speaking. The problem that we found in the tourism industry of the Riau Islands Province was a condition that the use of good and correct public speaking in the tourism industry had not been maximized. So that it has an impact on the poor service provided to tourists during their visit to the Riau Islands Province. The method we use in this Community Service (PKM), is that we collaborate with the Tourism and Culture Office of the Riau Islands Province to disseminate information to all those involved in developing tourist destinations, such as Tourism Villages, Airlines, Hotels and Travel Agents in the Riau Islands Province. The outcome we hope for with this Community Service (PKM) is a condition where all tourism actors in the Riau Islands Province can communicate with tourists in Bintan Regency through the use of good and correct public speaking. The end result is the occurrence of tourist satisfaction during their visit in the Riau Islands Province, which has an impact on the increasing number of tourist visits in the Riau Islands Province.
Co-Authors Abi Prasidi Abi Prasidi Cecep Pahrudin Charles AN Dewi Ayu Pramitha Dian Artanti Arubusman Dika Risit Maulana Ferdy Tri Whardana Haris Haris IDA RAHAYU Ida Rahayu M. Ridwan Pramitha, Dewi Ayu Rudy Max Damara Gugat Sandriana Marina Sigit Tri Antoro Tito Wasito Wasito, Tito