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All Journal JURNAL DESTINASI PARIWISATA Jurnal Master Pariwisata (JUMPA) Jurnal Kepariwisataan dan Hospitalitas Jurnal Kepariwisataan Jurnal Gastronomi Indonesia Jurnal Pengabdian Kepada Masyarakat MAKARDHI Journal of Applied Sciences in Travel and Hospitality Pusaka : Journal of Tourism, Hospitality, Travel and Business Event
I Gede Gian Saputra, I Gede
Program Studi S1 Destinasi Pariwisata, Fakultas Pariwisata, Universitas Udayana.
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of Applied Sciences in Travel and Hospitality

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Typology of wellness tourism based on traditional healing in Bali Arida, Nyoman Sukma; Nugroho, Saptono; Rusadi, Ni Wayan Purnami; Saputra, I Gede Gian
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 2 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i2.199-210

Abstract

Bali has become a leading destination for wellness tourism rooted in traditional healing practices, driven by global interest in holistic well-being and spiritual travel. This study employs a qualitative approach, incorporating field observations, interviews, literature reviews, and focus group discussions across Gianyar, Bangli, and Badung Regencies to explore how wellness experiences are socially and culturally constructed. Findings reveal four key domains—Fitness, Healing, Therapy, and Treatment—categorized into Soft Wellness (preventive, lifestyle-based) and Hard Wellness (restorative, spiritual). These practices reflect the interaction between local traditions and global wellness trends. Theoretical frameworks such as the Experience Economy, Cultural Capital, and the Global Wellness Institute’s Wellbeing Model are applied to analyze the co-creation and symbolic value of wellness experiences. Despite rapid growth, challenges persist, including limited regulation, a lack of professional branding, and insufficient institutional support. This study recommends strategic policy measures to strengthen governance, maintain cultural authenticity, and promote sustainable development of Bali’s wellness tourism sector.
Factors influencing tourist loyalty to Nusa Penida during the post-COVID-19 recovery period Suardana, I Wayan; Piartrini, Saroyeni; Ariani, Ni Made; Saputra, I Gede Gian
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 2 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i2.137-148

Abstract

This study examines the interplay between destination image, social media influencers, and tourist motivation in shaping tourist loyalty during the post-COVID-19 recovery period. Anchored in the context of Nusa Penida—a rapidly emerging coastal ecotourism destination in Bali—this research develops a behavioral loyalty framework relevant to nature-based tourism. Employing a quantitative design, data were collected through a structured online survey administered to 250 international tourists who had previously visited Nusa Penida. Given the unknown population size, quota sampling was applied, and data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The findings reveal that social media influencers exert the most substantial direct influence on tourist loyalty, followed by the mediating roles of destination image and tourist motivation. These results underscore the significance of digital storytelling, perceived destination quality, and emotional engagement in fostering revisit intentions, particularly among younger, digitally active travelers. Theoretically, this study contributes to the tourism behavior literature by integrating influencer dynamics into a multi-construct loyalty model, which explains 61.3% of the variance in tourist loyalty. Practically, the research offers strategic insights for destination marketers, emphasizing the importance of authentic influencer collaborations and emotionally resonant digital experiences to strengthen destination competitiveness. From a managerial perspective, the findings highlight the necessity of leveraging targeted digital engagement strategies. Future research should explore cross-generational and cross-cultural variations in tourist responses to influencer-driven content, as well as comparative platform effectiveness across different destination typologies.
Co-Authors Arida, Nyoman Sukma Dewa Ayu Made Lily Dianasar Dewa Ayu Nyoman Aridayanti Dianasari, Dewa Ayu Made Lily Gunawan, Rachmat Hanugerah Kristiono Liesteandre I Wayan Suardana Ida Bagus Putra Negarayana Ida Bagus Putra Negarayana Komang Renaldi Artha Wijaya Kristiono Liestiandre, Hanugerah Made Sukana Negarayana, IB Putra Ni Made Ariani Ni Made Tirtawati Ni Wayan Purnami Rusadi Piartrini, Saroyeni Putu Sukma Wahyuni Dewi Saptono Nugroho, Saptono Susianti, Hartanti Woro Tri Lilasari, Luh Nyoman