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All Journal E-Journal Of Cultural Studies Jurnal Manajemen Perhotelan dan Pariwisata International Journal of Science and Society (IJSOC) Journal of Hospitality Accommodation Management Jurnal Ilmiah Hospitality Management Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Journal of Business on Hospitality and Tourism
I Made Darma Oka, I Made Darma
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Arts Humanities Economics, Econometrics & Finance Education Materials Science & Nanotechnology Social Sciences Other

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SOCIO-CULTURAL IMPLICATION OF BALINESE WOMEN WORKING ON CRUISE SHIP Oka, I Made Darma; Antara, Made; Mudana, I Gede
E-Journal of Cultural Studies Vol 8 No 4 (2015): Volume 8, Number 4, November 2015
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

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Abstract

The Balinese people tend to work on the cruise ship. In the last four years, the number of the Balinese women who work on the cruise ship has increased significantly, namely, by 33,84%. This present study is intended to analyze the socio-cultural implication of the Balinese women who work on the cruise ship as part of the tourism industry. Qualitative data are used in the present study. The data were analyzed qualitatively. The result of the study shows that the Balinese people were proud of being employed on the cruise ship as they had the opportunity to see the other countries which they had never dreamed of visiting. The socio-cultural life of the countries they had visited was unique and was completely different from the Balinese socio-cultural system. The socio-cultural life of the Balinese women who were employed on the cruise ship can be divided into; (a) the social implication; being employed on the cruise ship enabled them to improve the social status of themselves and their families, and (b) the cultural implication; being employed on the cruise ship enabled them to understand and conserve their culture. They acknowledged that their strong cultural tradition could impede them from being employed on the cruise ship. The paternal traditional life which is attached to the Balinese people and benefits the Balinese people sometimes cause the Balinese people to hesitate to be employed on the cruise ship.
E-Marketing in Accommodation Business Model Innovation at Airbnb in Bali Wijaya, I Nyoman Mokoh; Oka, I Made Darma; Murni, Ni Gst Nym Suci; Darmayanti, Putu Widya
Jurnal Ilmiah Hospitality Management Vol. 13 No. 2 (2023)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v13i2.249

Abstract

In conducting tourism business activities, the internet is one form of utilizing information technology in the era of globalization. The intensity of internet use also has a very large influence on changes that occur in the concept of business utilization, especially in the marketing business model that is carried out. Competition in the era of globalization requires companies that provide goods or services to always be responsive and observant in what is happening today. Airbnb is an online media that brings together tourism accommodation service providers and managers with tourism accommodation service users in the form of a website that can be accessed via mobile phones. This study analyzes the implementation of e-marketing in the accommodation business model innovation on Airbnb sites in Bali. Data was collected through observation, in-depth interviews and literature study. Data analysis was descriptive qualitative using Porter's Five Force Models (PFFM). This model is used to analyze competitive forces in marketing accommodation in Bali through the airbnb website. The results showed that the implementation of e-marketing in the innovation of the tourism accommodation business model on the Airbnb site in Bali by applying the PFFM proved to be quite effective. The competitive advantages of the Airbnb site are: multiple listings, two booking process confirmation systems, smaller booking commissions, competitive prices, no disparity rates, ease of registration, and marketing unique accommodation titles. Implementation of Porter's model is used to increase accommodation unit revenue by accepting bookings on the Airbnb situs site.
The Local Community's Perspective: Development of Tengkudak Village as A Tourist Village Oka, I Made Darma; Suparta, I Ketut; Budiasa, I Made; Suarja, I Ketut; Darmayanti, Putu Widya
Journal of Hospitality Accommodation Management (JHAM) Vol. 4 No. 1 (2025): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jham.v4i1.1930

Abstract

This research aims to explore the potential for developing Tengkudak village as a tourist village from the perspective of the local community. Data collection through observation, interviews, and literature study using quantitative descriptive analysis. The sample was determined as 100 people through proportional random sampling. Informants were selected from the community who understood the existence of the village through proportional random sampling. The research results show that the local community basically strongly agrees with developing this village as a tourist village, with a score of 4.11 (agreeing to develop it into a tourist village). To be able to maximize the development of the tourist village, it is necessary to involve pentahelic actors (government, academics, tourism actors, the media, and local communities) in the development of the tourist village. The government is only limited to facilitating, and local communities are the main actors in developing tourist villages, so they can better understand natural and cultural phenomena, as a determinant of the quality of tourism products owned by the village. This can certainly foster a common perception of all Pentahelix actors and provide the widest possible space for local communities as the main actors in developing tourist villages.
Bhumi Sangtu Ubud Bali: A Sustainable Guest House Development Globally Oriented Locally Contextualized Wiryani, Ni Nyoman Sri; Ernawati, Ni Made; Oka, I Made Darma; Arjana, I Wayan Basi
International Journal of Science and Society Vol 7 No 3 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i3.1484

Abstract

This article presents a sustainable boutique hotel development located in Ubud, Bali, Indonesia. This boutique hotel marketed as Bhumi Sangtu Resort Ubud was built in 2023-2024. Given the many accommodations available and have mushroomed recently in Kedewatan village, Ubud, it is very important for this property to have its own value and uniqueness; implementing sustainable tourism values and principles is opted as a competitive advantage which is applied from the construction stage up to its operation. ​​ Data collection techniques used in this research included observation, documentation studies, and focus group discussions. The development of Bhumi Sangtu Resort Ubud used POAC management of planning, organizing, actuating and controlling, each stage of development integrating the concepts of sustainable tourism including three pillars of sustainability: economic, social-cultural, as well as environment. Pertinent to the guest house development, the controlling stage was carried out by monitoring the project throughout the development process, until few months after the guest house is launched.
PENERAPAN PARIWISATA HIJAU DI KEMENUH MONKEY RIVER,GIANYAR,BALI Widiantara, Ida Bagus; Murni, Ni Gst Nym Suci; Oka, I Made Darma
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.103604

Abstract

Kemenuh Monkey River is one of tourism destination that located in Sukawati district, Gianyar regency, Bali. It is a nature-based tourism destination rich in biodiversity and cultural heritage. The area is characterized by a pristine river ecosystem, the presence of long-tailed macaques (Macaca fascicularis), and local communities that maintain strong traditional and spiritual practices. However, increasing environmental pressure from tourism development highlights the urgent need for a shift toward sustainable practices through the implementation of green tourism. This study aims to analyze the implementation green tourism at Kemenuh Monkey River through a multidimensional framework encompassing environmental, social, cultural, and economic aspects. And also, to analyse the model of green tourism implementation at Kemenuh Monkey River. This study uses a descriptive qualitative design. Data were collected through observation, interviews, focus group discussions, and literature review. From the research results, it is known that efforts have been made to implement green tourism. The implementation of green tourism is also in line with the local wisdom of the community, Tri Hita Karana. The philosophy includes a harmonious relationship between humans and God (parahyangan), fellow humans (pawongan), and the natural environment (palemahan) which become strong foundation in forming a green tourism model rooted in local wisdom. Environmentally, the area requires integrated waste management and ecological conservation. Socially and culturally, community participation and the preservation of local wisdom are essential to ensure identity-based tourism development. The implementation of green tourism is also outlined in traditional regulations/awig-awig. Economically, green tourism has the potential to enhance local economic growth through employment opportunity, profit sharing to the village, and eco-friendly businesses and community based enterprises. Preliminary findings indicate that Kemenuh Monkey River holds significant potential to serve as a model for green tourism in Bali. Effective implementation requires cross sector collaboration to raise awareness among all stakeholders to implement green tourism in accordance with the tri hita karana philosophy
The ROOM REDEVELOPMENT TO ENHANCE ROOM QUALITY AND INCREASE OCCUPANCY RATES IN VILLA KAYU RAJA, BALI Forida Ayu Herini; Oka, I Made Darma; Ni Made Ernawati
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 10 No 2 (2025): Volume 10 No 2
Publisher : UHN IGB Sugriwa Denpasar

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Abstract

This research aims to assess the room redevelopment project at Villa Kayu Raja, focusing on enhancing room quality and increasing occupancy rates and design an applicable model for redevelopment projects in similar hospitality setting. The study employs a Project Management Body of Knowledge (PMBOK) based approach (initiating, planning, executing, monitoring and controlling, and closing) supported by theories in Project Success Criteria and Room Occupancy. This study employs a qualitative descriptive approach, the data was collected through observation, in-depth interviews with eight key informants from the Heads of Department (HOD), Focus Group Discussions (FGDs) involving six operational department heads, and comprehensive document studies. The room redevelopment project at Villa Kayu Raja was implemented using the PMBOK process cycle and driven by both internal inputs from the MOD checklist and external guest feedback. The redevelopment significantly improved room quality and the overall guest experience. Key enhancements included modernized furnishings, upgraded bathroom facilities, improved lighting, and the incorporation of aesthetic design elements, all of which contributed to more positive guest perceptions. Operational benefits were also observed, including increased maintenance efficiency, more streamlined housekeeping processes, and a reduction in guest complaints. Occupancy data analysis indicated a notable post project increase of 93.92%, particularly among Free Independent Travellers (FITs), highlighting a strong correlation between room upgrades and market appeal. Furthermore, guest reviews across major Online Travel Agencies (OTAs) reflected higher ratings and frequent mentions of comfort, cleanliness, and interior design as standout features following the redevelopment. These findings support the application of an operational management cycle model in similar redevelopment initiatives. This study contributes and provide practical insights and valuable applied knowledge to the field of hospitality industry, particularly on how strategic room redevelopment projects enhance room quality and increase occupancy rates in similar villa properties.
ENVIRONMENTAL FACTORS: DOMINANT MOTIVATION OF THE BONGAN COMMUNITY TO SUPPORT THE DEVELOPMENT OF TOURIST VILLAGE Oka, I Made Darma; Darmayanti, Putu Widya
Journal of Business on Hospitality and Tourism Vol. 6 No. 1 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v6i1.195

Abstract

This article discusses the factors that motivate the Bongan’s community to support the development of tourist village. The research used qualitative and quantitative data collected by distributing questionnaires to and conducting an in-depth interview with those who are knowledgeable of the tourism development at the Bongan village. The samples included 100 respondents determined using the proportional random sampling technique. The data were analyzed using the confirmatory factor analysis technique to confirm the factors that motivate the local community to support the development of tourist village. The research shows that the environmental, social, community participation, and cultural factors have significantly contributed to support the development of tourist village. The environmental factor is the most dominant one followed by the social, community participation, and cultural factors. This mean that the environmental factor is the main reason why the local community supports the development of tourist village at the Bongan village.
Co-Authors Darmayanti, Putu Widya Forida Ayu Herini I Gede Mudana I Ketut Suparta I Made Antara I Made Budiasa I Wayan Basi Arjana, I Wayan Basi Ni Gst Nym Suci Murni Ni Made Ernawati, Ni Made Suarja, I Ketut Widiantara, Ida Bagus Wijaya, I Nyoman Mokoh Wiryani, Ni Nyoman Sri