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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEBERHASILAN UMKM KULINER DALAM MENDUKUNG INDUSTRI PARIWISATA NUSA DUA Ni Luh Wulani Parwati; Putu Ratna Windusara Putri; I Made Sujana; Anak Agung Istri Setiari Jmh
Nusantara Hasana Journal Vol. 2 No. 7 (2022): Nusantara Hasana Journal, December 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i7.2107

This study aims to analyze the factors influencing the success of culinary Micro, Small, and Medium Enterprises (MSMEs) in supporting the tourism industry in Nusa Dua, Bali. Culinary MSMEs play a strategic role in enhancing tourist destination attractiveness through food and beverage products that reflect local cultural identity. This research employed a quantitative approach using survey techniques involving culinary MSME owners in Nusa Dua. Data were analyzed through descriptive analysis and multiple linear regression. The findings indicate that product quality, menu innovation, service quality, digital marketing, and government support have positive and significant effects on the success of culinary MSMEs. Service quality emerged as the most dominant factor because tourists tend to evaluate their overall consumption experience when selecting culinary businesses. The results suggest that improving entrepreneurial competencies, utilizing digital technologies, and strengthening collaboration with the tourism sector are essential strategies for enhancing the competitiveness of culinary MSMEs in tourism destinations. This study is expected to provide valuable insights for local governments, business actors, and researchers in developing sustainable MSME sectors.

PENDAMPINGAN PENYUSUNAN LAPORAN KEUANGAN SEDERHANA BAGI PELAKU UMKM DI DESA JIMBARAN KABUPATEN BADUNG Putu Ratna Windusara Putri; Fahmi Tanjung; I Made Wisnu Wardana; I Made Sujana
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.2108

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting economic growth, employment creation, and community welfare. However, many MSME actors still face challenges in financial management, particularly in preparing simple financial statements. Limited accounting knowledge often leads to poor financial recording practices, making it difficult for business owners to assess business performance and access financing opportunities. This community service program aimed to improve the financial literacy and accounting skills of MSME actors in Jimbaran Village through training and mentoring in preparing simple financial statements. The methods employed included socialization, training sessions, practical exercises, mentoring, and evaluation. A total of 40 MSME actors participated in the program. The results showed significant improvements in participants’ understanding of financial recording, preparation of income statements, cash flow records, and simple balance sheets. Participants were also able to implement financial recording practices in their daily business activities. This program contributed positively to strengthening MSME financial governance and enhancing business sustainability.

ANALISIS KONTRIBUSI SEKTOR PARIWISATA TERHADAP PENINGKATAN KESEJAHTERAAN EKONOMI MASYARAKAT DESA BENOA KABUPATEN BADUNG Fahmi Tanjung; Yoviniani Yevri Yanseni; I Made Sujana; Putu Ratna Windusara Putri
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.2109

Tourism is a strategic sector that contributes significantly to the economic growth of Badung Regency, particularly in the Benoa Village area, which is developing as a marine tourism destination and supporting the Nusa Dua tourism area. This study aims to analyze the contribution of the tourism sector to improving the economic welfare of the Benoa Village community. The tourism sector has a positive influence on regional economic growth through increased community income, employment opportunities, and productive business activities. Tourism development can improve the economic conditions of local communities through job creation and the expansion of informal sector businesses. The results of the study indicate that the tourism sector contributes significantly to increasing household income, employment opportunities, and the economic welfare of the Benoa Village community.

PENGEMBANGAN PRODUK EKONOMI KREATIF BERBASIS BUDAYA LOKAL UNTUK MENINGKATKAN DAYA SAING UMKM DI DESA TANJUNG BENOA Putu Ratna Windusara Putri; Fahmi Tanjung; I Made Wisnu Wardana; I Made Sujana
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.2110

The creative economy has become one of the strategic sectors contributing significantly to local economic development and community welfare. Tanjung Benoa Village possesses rich cultural assets and tourism potential that can be transformed into creative economy products with high economic value. However, many Micro, Small, and Medium Enterprises (MSMEs) in the area still face challenges in product innovation, branding, marketing, and integrating local cultural values into commercial products. This community service program aimed to strengthen the capacity of MSME actors through the development of creative economy products based on local culture. The methods employed included socialization, training, product development workshops, mentoring, and evaluation. A total of 40 MSME actors participated in the program. The results demonstrated significant improvements in participants’ understanding of product innovation, cultural branding, packaging design, and digital marketing strategies. Participants successfully developed products that reflected local cultural identity while increasing market attractiveness and competitiveness. The program contributed to enhancing the sustainability and competitiveness of MSMEs in the tourism area of Tanjung Benoa.

PENDAMPINGAN PENGEMBANGAN DESA WISATA BERBASIS EKONOMI KREATIF DAN PARTISIPASI MASYARAKAT DI DESA PECATU Putu Ratna Windusara Putri; I Made Wisnu Wardana; I Made Sujana; Fahmi Tanjung
Nusantara Hasana Journal Vol. 4 No. 2 (2024): Nusantara Hasana Journal, July 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i2.2111

Tourism Village Development Has Become An Effective Strategy For Promoting Local Economic Growth And Improving Community Welfare. Pecatu Village, Located In Badung Regency, Bali, Possesses Significant Tourism Potential Supported By Natural Attractions, Cultural Heritage, And Community Creativity. However, The Optimization Of These Potentials Still Faces Several Challenges, Including Limited Tourism Management Capacity, Lack Of Creative Economic Product Diversification, And Insufficient Community Involvement In Tourism Village Development. This Community Service Program Aimed To Strengthen Community Capacity Through Assistance In Developing A Tourism Village Based On The Creative Economy And Community Participation. The Methods Employed Included Socialization, Training, Mentoring, Focus Group Discussions (Fgds), And Program Evaluation. Participants Consisted Of Local Msme Actors, Tourism Awareness Groups, Village Officials, And Community Members Totaling 35 Participants. The Results Indicated An Increase In Community Understanding Of Tourism Village Management, Creative Economy Development, Digital Marketing Strategies, And The Importance Of Community Participation In Sustainable Tourism Development. Furthermore, Participants Successfully Identified Tourism Potentials And Formulated A More Structured Tourism Village Development Plan. This Program Positively Contributed To Strengthening Community Capacity In Supporting The Sustainability Of Tourism Village Development In Pecatu Village.

PENGARUH AKTIVITAS PARIWISATA TERHADAP PERKEMBANGAN UMKM BERBASIS KEARIFAN LOKAL DI DESA KUTUH KAWASAN EKONIMI KHUSUS NUSA DUA Yoviniani Yevri Yanseni; I Made Sujana; Putu Ratna Windusara Putri; Fitria Asri Satria Dewi
Nusantara Hasana Journal Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i7.2112

The development of the tourism sector in Kutuh Village, South Kuta District, Badung Regency, has had a significant impact on the economic growth of the local community, especially Micro, Small, and Medium Enterprises (MSMEs) based on local wisdom. This study aims to analyze the influence of tourism activities on the development of MSMEs that utilize local culture, traditional crafts, Balinese culinary specialties, and creative economic products of the Kutuh Village community. Sustainable tourism destination management in Kutuh Village can improve the economic welfare of the community through direct involvement in tourism activities. The research method used is a qualitative descriptive approach with observation, interviews, and documentation techniques. The results show that the increase in the number of tourists in the Pandawa Beach area and other tourist destinations encourages increased income, market expansion, and product innovation of MSMEs based on local wisdom

PENGARUH DIGITAL MARKETING TERHADAP PENINGKATAN PENDAPATAN PELAKU USAHA MIKRO DI DESA ADAT BUALU Ni Luh Wulani Parwati; Fahmi Tanjung; Yoviniani Yevri Yanseni; I Made Sujana
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.2113

Digital marketing has become an effective marketing strategy for increasing the competitiveness and revenue of micro-enterprises in the digital economy era. This study aims to analyze the influence of digital marketing on increasing the revenue of micro-enterprises in Bualu Traditional Village, Badung Regency, Bali. The use of social media and digital platforms can expand market reach and enhance interactions between businesses and consumers. Digital marketing significantly influences the increase in MSME revenue through improved promotion, market access, and marketing cost efficiency. The results show that the use of social media, marketplaces, and digital communication applications contributes positively to increasing sales volume and revenue of micro-enterprises in Bualu Traditional Village.

PELATIHAN MANAJEMEN KEUANGAN RUMAH TANGGA UNTUK MENINGKATKAN KESEJAHTERAAN MASYARAKAT DESA PECATU KABUPATEN BADUNG Ni Luh Wulani Parwati; Fahmi Tanjung; Putu Ratna Windusara Putri; I Made Sujana
Nusantara Hasana Journal Vol. 2 No. 6 (2022): Nusantara Hasana Journal, November 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i7.2114

Household financial management training is a form of community service aimed at improving community capacity in managing income, expenses, savings, and family financial planning. This activity was conducted in Pecatu Village, Badung Regency, targeting housewives and heads of families who play a crucial role in family financial management. Good financial literacy can improve household economic well-being through more effective financial decision-making. The methods used included counseling, training, family budgeting simulations, and assistance with simple financial record-keeping. The results of the activity showed an increase in participants' understanding of the importance of financial planning, spending control, and a culture of saving. This program is expected to encourage families to be more economically independent and have greater financial resilience.

STRATEGI DIVERSIFIKASI SUMBER PENDAPATAN MASYARAKAT DESA WISATA DI SEKITAR KAWASAN PARIWISATA NUSA DUA Fitria Asri Satria Dewi; Yoviniani Yevri Yanseni; I Made Sujana; Fahmi Tanjung
Nusantara Hasana Journal Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i7.2115

The development of the Nusa Dua tourism area in Badung Regency has had a significant economic impact on the surrounding tourist village communities. However, the community's dependence on the tourism sector creates economic vulnerability when there is a decline in tourist visits. This study aims to analyze strategies for diversifying income sources for the tourist village communities around the Nusa Dua Tourism Area. The method used is a qualitative descriptive approach through observation, interviews, and documentation studies. The results show that diversification is carried out through the development of local culture-based MSMEs, traditional culinary businesses, handicrafts, tourist transportation services, integrated agriculture, and the use of digital technology in product marketing. This strategy has been proven to increase the community's economic resilience and reduce dependence on a single business sector

ANALISIS DAMPAK PERKEMBANGAN PARIWISATA NUSA DUA TERHADAP PENDAPATAN RUMAH TANGGA MASYARAKAT DESA ADAT BUALU KABUPATEN BADUNG I Made Sujana; Yoviniani Yevri Yanseni; Fitria Asri Satria Dewi; Fahmi Tanjung
Nusantara Hasana Journal Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i7.2116

The development of tourism in the Nusa Dua area has significantly contributed to the economy of the local community, particularly the Bualu Traditional Village community. This study aims to analyze the impact of tourism development on household income in the Bualu Traditional Village community in Badung Regency. The research method used is a qualitative descriptive approach, utilizing primary data through interviews and observations, as well as secondary data from various publications and previous research. The results show that the development of the tourism industry has increased employment opportunities, encouraged the growth of micro-enterprises and tourism support services, and increased local household income. However, economic dependence on the tourism sector also creates vulnerabilities, especially during crises such as the COVID-19 pandemic. These findings demonstrate the need for community economic diversification to ensure the sustainability of household welfare in the long term.

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