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PENINGKATAN KOMPETENSI PELAKU USAHA SOUVENIR DALAM MENGHADAPI PERSAINGAN INDUSTRI PARIWISATA DI DESA BENOA Fahmi Tanjung; Putu Ratna Windusara Putri; I Made Wisnu Wardana; I Made Sujana
Nusantara Hasana Journal Vol. 3 No. 2 (2023): Nusantara Hasana Journal, July 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i2.2096

The increasingly competitive tourism industry requires souvenir business owners to possess adequate competencies to maintain and enhance their business competitiveness. Benoa Village, as one of the tourism-supporting areas in Badung Regency, hosts numerous souvenir businesses that depend on tourist visits. However, many business owners still face challenges such as limited product innovation, low utilization of digital technology, and insufficient marketing and business management skills. This community service program aimed to improve the competencies of souvenir business owners through structured training and mentoring activities. The methods included socialization, entrepreneurship training, digital marketing training, business management strengthening, and product development assistance. The program involved 30 souvenir business owners in Benoa Village. The results demonstrated significant improvements in participants’ understanding of marketing strategies, product innovation, business management, and the utilization of digital media for product promotion. Furthermore, participants were able to develop more adaptive business strategies in response to tourism market changes. This program contributed positively to enhancing the capacity of souvenir businesses to compete effectively and sustainably within the tourism industry.

ANALISIS RANTAI NILAI EKONOMI PRODUK KERAJINAN LOKAL SEBAGAI PENUNJANG PARIWISATA DI KAWASAN NUSA DUA Putu Ratna Windusara Putri; I Made Sujana; Ni Luh Wulani Parwati; Anak Agung Istri Setiari Jmh
Nusantara Hasana Journal Vol. 4 No. 6 (2024): Nusantara Hasana Journal, November 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i6.2097

The development of the tourism sector in the Nusa Dua area has created significant economic opportunities for local handicraft businesses. However, the economic contribution of handicraft products to the tourism industry still faces several challenges, particularly regarding the unequal distribution of added value along the production chain. This study aims to analyze the economic value chain of local handicraft products as a supporting component of tourism in the Nusa Dua area. The research employed a qualitative descriptive approach using value chain analysis covering raw material procurement, production, distribution, marketing, and tourist consumption stages. Data were collected through observation, in-depth interviews, and documentation studies involving handicraft producers, souvenir traders, and tourism destination managers. The findings reveal that the highest added value is generated during marketing and direct sales to tourists, while artisans as primary producers receive relatively low profit margins. Product quality, design innovation, market accessibility, and digital technology utilization are identified as key determinants of economic value enhancement. The study recommends strengthening collaboration among government agencies, tourism industry stakeholders, and local artisans to establish a more inclusive and sustainable value chain.

PELATIHAN PENGELOLAAN BADAN USAHA MILIK DESA (BUMDES) UNTUK MENDUKUNG PEREKONOMIAN BERKELANJUTAN DI DESA UNGASAN I Made Sujana; Fahmi Tanjung; Putu Ratna Windusara Putri; I Made Wisnu Wardana
Nusantara Hasana Journal Vol. 2 No. 6 (2022): Nusantara Hasana Journal, November 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i6.2099

Village-Owned Enterprises (BUMDes) serve as strategic instruments in promoting rural economic growth and improving community welfare through the productive management of local resources. However, many BUMDes continue to face challenges related to business management, organizational governance, financial administration, and sustainable business development. Ungasan Village, located in Badung Regency, possesses significant economic potential, yet the optimization of BUMDes functions still requires strengthening human resource capacities. This community service program aimed to enhance the competencies of BUMDes managers in organizational management, financial administration, business planning, and local potential-based business development strategies. The methods employed included socialization, training, mentoring, case studies, and program evaluation. A total of 35 participants consisting of BUMDes administrators, village officials, and community representatives attended the program. The results indicated significant improvements in participants’ understanding of BUMDes governance, financial reporting, business planning, and village business development strategies. Furthermore, participants successfully developed systematic business development plans oriented toward sustainable rural economic growth. The program contributed positively to strengthening institutional capacities and enhancing the role of BUMDes as a driver of sustainable village economic development.

DAMPAK ALIH FUNGSI LAHAN TERHADAP KETAHANAN EKONOMI RUMAH TANGGA PETANI DI DESA-DESA SEKITAR KAWASAN NUSA DUA I Made Sujana; Ni Luh Wulani Parwati; Putu Ratna Windusara Putri; Anak Agung Istri Setiari JMH
Nusantara Hasana Journal Vol. 2 No. 7 (2022): Nusantara Hasana Journal, December 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i7.2100

The rapid development of the tourism sector in the Nusa Dua area, Badung Regency, Bali, has accelerated the conversion of agricultural land into residential, tourism accommodation, commercial, and service areas. This phenomenon has generated complex impacts on the socio-economic conditions of farmer households in villages surrounding Nusa Dua. This study aims to analyze the impact of land use conversion on the economic resilience of farmer households, identify the driving factors behind land conversion, and examine adaptation strategies employed by farmer households to sustain their livelihoods. The research applies a descriptive qualitative approach supported by quantitative data collected through in-depth interviews, field observations, and documentation. The findings indicate that land conversion has reduced productive agricultural land, decreased the contribution of agriculture to household income, and increased dependence on non-agricultural sectors, particularly tourism. Nevertheless, several farmer households have improved their economic resilience through livelihood diversification, small business investments, and employment opportunities in the tourism service sector. This study concludes that land conversion simultaneously produces both positive and negative effects on the economic resilience of farmer households. Therefore, sustainable land conversion control policies and local economic empowerment programs are required to ensure balanced regional development.

PELATIHAN KEWIRAUSAHAAN BERBASIS PARIWISATA UNTUK MENDORONG KEMANDIRIAN EKONOMI MASYARAKAT DESA ADAT BUALU I Made Sujana; Putu Ratna Windusara Putri; Fahmi Tanjung; I Made Wisnu Wardana
Nusantara Hasana Journal Vol. 3 No. 7 (2023): Nusantara Hasana Journal, December 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i7.2101

Tourism-based entrepreneurship development is one of the strategic approaches to improving economic independence within rural communities. Bualu Traditional Village, located in a strategic tourism area of Badung Regency, possesses significant economic potential that can be developed through local tourism-based entrepreneurial activities. However, community members still face challenges related to business management, product innovation, digital marketing utilization, and sustainable business planning. This community service program aimed to enhance the entrepreneurial capacity of the Bualu Traditional Village community through tourism-based entrepreneurship training. The methods included socialization, training sessions, mentoring activities, business plan preparation workshops, and program evaluation. A total of 40 participants consisting of MSME actors, youth groups, women’s groups, and productive community members took part in the program. The results indicated significant improvements in participants’ knowledge of entrepreneurship, business management, digital marketing, tourism product development, and business planning. The program successfully strengthened community capacity in utilizing tourism-related economic opportunities and contributed to sustainable economic independence.

MODEL PEMBERDAYAAN EKONOMI BERBASIS COMMUNITY-BASED TOURISM BAGI MASYARAKAT DESA DI SEKITAR KAWASAN NUSA DUA I Made Sujana; Fahmi Tanjung; Putu Ratna Windusara Putri; Ni Luh Wulani Parwati
Nusantara Hasana Journal Vol. 4 No. 2 (2024): Nusantara Hasana Journal, July 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i2.2102

The rapid growth of tourism in Nusa Dua, Bali, has contributed significantly to regional economic development. However, the benefits of tourism are not always distributed evenly among communities living in surrounding villages. This study aims to formulate a Community-Based Tourism (CBT)-based economic empowerment model for village communities around the Nusa Dua tourism area. The research employed a qualitative descriptive approach through observations, interviews, focus group discussions, and document analysis involving village officials, tourism actors, local business groups, and community leaders. The findings reveal that community participation, institutional strengthening, local entrepreneurship development, digital marketing, and collaboration among stakeholders are key components of sustainable economic empowerment. The proposed model integrates community participation, local resource optimization, institutional support, and sustainable tourism governance. This model is expected to improve community welfare, increase local economic resilience, and strengthen the competitiveness of tourism villages surrounding Nusa Dua.

OPTIMALISASI PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI UMKM PADA KAWASAN PARIWISATA DESA KUTUH I Made Wisnu Wardana; Fahmi Tanjung; I Made Sujana; Putu Ratna Windusara Putri
Nusantara Hasana Journal Vol. 4 No. 6 (2024): Nusantara Hasana Journal, November 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i6.2103

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting community economic growth, particularly in tourism areas. The development of information and communication technology has shifted marketing patterns from conventional methods to digital marketing through social media platforms. However, many MSME actors in Kutuh Village still face limitations in utilizing social media as an effective promotional tool. Low digital literacy, inadequate understanding of digital marketing strategies, and limited skills in creating promotional content remain major challenges. This community service program aimed to improve the capabilities of MSME actors in optimizing social media utilization for business promotion. The methods employed included socialization, digital marketing training, promotional content creation workshops, social media mentoring, and program evaluation. The participants consisted of 35 MSME actors operating within the tourism area of Kutuh Village. The results demonstrated significant improvements in participants’ understanding of digital marketing strategies, social media account management, content creation, and the utilization of social media features to expand market reach. The program successfully enhanced the digital capacities of MSME actors and strengthened their competitiveness within the tourism sector

PENGARUH INVESTASI PARIWISATA TERHADAP PERUBAHAN STRUKTUR MATA PENCAHARIAN MASYARAKAT DESA DI SEKITAR NUSA DUA I Made Sujana; Ni Luh Wulani Parwati; Anak Agung Istri Setiari Jmh; Putu Ratna Windusara Putri
Nusantara Hasana Journal Vol. 4 No. 6 (2024): Nusantara Hasana Journal, November 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i6.2104

Tourism investment has become one of the main drivers of economic growth in the Nusa Dua area, Bali. The development of tourism facilities such as hotels, restaurants, shopping centers, and supporting infrastructure has created new economic opportunities for surrounding village communities. This study aims to analyze the effect of tourism investment on changes in the livelihood structure of village communities around Nusa Dua. A quantitative approach with a survey method was employed involving residents living in villages surrounding the Nusa Dua tourism area. Data were analyzed using descriptive and inferential techniques to identify occupational shifts before and after tourism investment expansion. The findings indicate that tourism investment significantly influences the transformation of livelihoods from primary sectors, particularly agriculture and fisheries, to tourism-related service sectors. This transformation has increased household income and employment opportunities; however, it has also generated challenges such as the reduction of productive land, economic dependency on tourism, and socio-cultural changes. Therefore, sustainable and community-based tourism development policies are required to ensure that economic benefits are distributed equitably while maintaining social and environmental sustainability.

PENDAMPINGAN STRATEGI PEMASARAN DIGITAL BAGI PELAKU USAHA KULINER LOKAL DI DESA JIMBARAN KABUPATEN BADUNG Putu Ratna Windusara Putri; Fahmi Tanjung; I Made Sujana; I Made Wisnu Wardana
Nusantara Hasana Journal Vol. 2 No. 7 (2022): Nusantara Hasana Journal, December 2022
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v2i7.2105

The rapid development of information technology has transformed traditional marketing approaches into digital-based marketing systems. Local culinary entrepreneurs are required to utilize digital technologies to improve competitiveness and expand market reach. Jimbaran Village, as one of the leading tourism destinations in Badung Regency, is home to numerous local culinary businesses that contribute significantly to the tourism sector. However, many entrepreneurs still face challenges in implementing digital marketing strategies, including limited digital literacy, inadequate promotional content creation skills, and underutilization of social media platforms. This community service program aimed to enhance the competencies of local culinary entrepreneurs through digital marketing strategy assistance. The methods employed included socialization, digital marketing training, promotional content creation workshops, social media mentoring, and program evaluation. A total of 40 local culinary entrepreneurs participated in the program. The results demonstrated significant improvements in participants’ understanding of digital marketing, business branding, social media management, and digital promotion strategies. Furthermore, participants successfully implemented digital marketing practices to increase business visibility and reach broader consumer segments. This program contributed positively to strengthening the competitiveness of local culinary businesses in the Jimbaran tourism area.

PEMBERDAYAAN KELOMPOK PEREMPUAN MELALUI PENGEMBANGAN USAHA RUMAHAN BERBASIS POTENSI LOKAL DI DESA PECATU Putu Ratna Windusara Putri; Fahmi Tanjung; I Made Sujana; I Made Wisnu Wardana
Nusantara Hasana Journal Vol. 3 No. 6 (2023): Nusantara Hasana Journal, November 2023
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v3i6.2106

Women’s Empowerment Is An Important Strategy For Improving Family Welfare And Strengthening Rural Economies. Pecatu Village Possesses Various Local Potentials That Can Be Utilized For The Development Of Home-Based Businesses, Including Processed Food Products, Handicrafts, And Creative Products Based On Local Culture. However, Many Women’s Groups Still Face Challenges Related To Entrepreneurial Skills, Financial Management, Marketing, And Product Development. This Community Service Program Aimed To Strengthen The Capacity Of Women’s Groups Through The Development Of Home-Based Businesses Based On Local Potential. The Methods Employed Included Socialization, Entrepreneurship Training, Product Processing Workshops, Business Mentoring, And Program Evaluation. The Participants Consisted Of 35 Women Involved In Community Groups And Home-Based Business Activities In Pecatu Village. The Results Indicated Significant Improvements In Participants’ Knowledge And Skills Regarding Business Management, Simple Financial Recording, Product Development, And Digital Marketing Utilization. Furthermore, Participants Successfully Developed Systematic Business Plans Aimed At Increasing Household Income. The Program Positively Contributed To Enhancing Women’s Economic Independence And Supporting Community-Based Economic Development Through Local Resources.

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