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I Made Subrata, I Made
Sekolah Tinggi Pariwisata Nusa Dua, Bali
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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PENGARUH MEDIA SOSIAL TIKTOK TERHADAP MINAT BERKUNJUNG WISATAWAN NUSANTARA KE DESTINASI KLADI GLAMPING KINTAMANI: PENGARUH MEDIA SOSIAL TIKTOK TERHADAP MINAT BERKUNJUNG WISATAWAN NUSANTARA KE DESTINASI KLADI GLAMPING KINTAMANI Wijaya, I Gusti Ngurah Agung Rama; Subrata, I Made
Journal of Applied Science in Tourism Destination Vol. 3 No. 2 (2025): Journal of Applied Science in Tourism Destination
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jastd.v3i2.1590

Abstract

This study aims to analyze the influence of TikTok social media on the visiting intention of domestic tourists to the Kladi Glamping tourism destination in Kintamani, Bangli Regency. The influence of social media is examined both simultaneously and partially through five dimensions of social media engagement, namely Participation, Openness, Conversation, Community, and Connectedness. This research employs a quantitative approach with a simple linear regression analysis method using SPSS software as the analytical tool. Data were collected from 125 domestic tourists who had accessed or interacted with TikTok content related to the Kladi Glamping destination. The results of the analysis indicate that TikTok social media has a significant positive influence on tourists’ visiting intention. This is evidenced by a t-value of 8.855, which exceeds the t-table value of 1.979, and a significance level of 0.000, which is lower than the threshold of 0.05. These findings demonstrate that TikTok serves as an effective promotional medium in shaping tourists’ interest and intention to visit glamping destinations, particularly among domestic tourists. Furthermore, the frequency analysis of each construct reveals that while TikTok content has successfully attracted attention and engagement, there remain aspects that require improvement, especially in terms of physical environmental arrangement and service quality at the destination. Therefore, it is recommended that destination managers optimize the use of TikTok by presenting more informative, interactive, and authentic content, while simultaneously improving on-site facilities and services to enhance tourists’ overall experience. The findings of this study are expected to contribute to the development of digital marketing strategies in tourism, particularly in utilizing social media platforms to increase tourist visitation to glamping destinations.
Co-Authors Abiseka Azmy, Liza Ulil Dharmayanthi, Ni Made Siwi Dhiya Ulhaq Fauzan Dianasari, Dewa Ayu Lily Dianasari, Dewa Ayu Made Lily Herry Purnama, Herry I Gusti Ayu Rai I Nengah Suka Widana I Wayan Budiyasa I Wayan Suanda Mandur, Yulianus Negarayana, Ida Bagus Putra Ni Luh Putu Suariyani Nuryanti, Ni Made Pertiwi, Luh Ayu Cahya Prakasa, Nuhfarizki Lintang Purnama Ningsih Putri , Ni Nyoman Elsa Cahyani Ariani Raditya, Dyota Fajar sang gede purnama Suardani, Nyoman Sukariyanto, I Gede Made Venansia Nina Wijaya, I Gusti Ngurah Agung Rama Wijayanti, Ni Made Ayu Wulan Sri Wijayanti, Ni Made Ayu Wulan Sri