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The Competitive Edge of Sustainability Operational Management as a Driver of Firm Value S, James Leri; Sumayku, Imelda Regina; Soputan, Fibrillya Priskila Moreen; Lule, Benny
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1129

Sustainability has emerged as a key factor to enhance a firm's competitive advantage. The role of operations management in achieving sustainability business practices that bring firm value remains to be studied. By means of a Systematic Literature Review approach, this paper discusses the role operations management plays in creating firm value for its competitive strategies and globalization strategy. Findings of this research indicate that firms can enjoy better financial performance from higher integration environmental practices in their day-to-day business practices. An improved reputation, brand recognition among customers and increased confidence among stakeholders will result. However, effective operations management is more efficient in use of resources and thereby lower costs or environmental footprints. This suggests those results that sustainability is not simply a demand for compliance but an asset which helps make companies more competitive in the long term. This means companies should strive to strengthen operational sustainability management at all times if they are to gain the most and best firm value in dynamic, fast-moving markets.

The Competitive Edge of Sustainability Operational Management as a Driver of Firm Value S, James Leri; Sumayku, Imelda Regina; Soputan, Fibrillya Priskila Moreen; Lule, Benny
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1129

Sustainability has emerged as a key factor to enhance a firm's competitive advantage. The role of operations management in achieving sustainability business practices that bring firm value remains to be studied. By means of a Systematic Literature Review approach, this paper discusses the role operations management plays in creating firm value for its competitive strategies and globalization strategy. Findings of this research indicate that firms can enjoy better financial performance from higher integration environmental practices in their day-to-day business practices. An improved reputation, brand recognition among customers and increased confidence among stakeholders will result. However, effective operations management is more efficient in use of resources and thereby lower costs or environmental footprints. This suggests those results that sustainability is not simply a demand for compliance but an asset which helps make companies more competitive in the long term. This means companies should strive to strengthen operational sustainability management at all times if they are to gain the most and best firm value in dynamic, fast-moving markets.

Peran Analisis Media Sosial pada Penginderaan Permintaan Rantai Pasok: Penelitian Pingkan Lasmaria S; Jeilan Hamrianto; Benny Lule
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.649

Dalam era pemasaran digital, Usaha Mikro, Kecil, dan Menengah (UMKM) semakin mengandalkan analisis data untuk meningkatkan efisiensi rantai pasokan dan memprediksi permintaan. Penelitian ini menyelidiki peran besar Big Data dalam konteks ini, fokus pada bagaimana analisis data yang canggih dapat meningkatkan peramalan permintaan untuk UMKM yang terlibat dalam pemasaran digital. Metode analisis data besar, seperti machine learning dan algoritma prediktif, diterapkan untuk mengolah data dari berbagai sumber, termasuk platform pemasaran digital dan data rantai pasokan. Penelitian ini bertujuan untuk menyusun kerangka kerja yang efektif untuk mengintegrasikan Big Data dalam peramalan permintaan rantai pasokan UMKM di era pemasaran digital. Hasilnya dapat memberikan pandangan yang lebih jelas tentang bagaimana UMKM dapat meningkatkan ketangguhan dan ketepatan peramalan mereka, meminimalkan risiko stok dan meningkatkan kepuasan pelanggan. Melalui pendekatan ini, diharapkan bahwa UMKM dapat memanfaatkan keunggulan kompetitif yang dihasilkan oleh analisis data besar untuk mengoptimalkan operasi rantai pasokan mereka dalam lingkungan pemasaran digital yang dinamis.

Pengaruh Lean Manufacturing dan Digital Supply Chain terhadap Kinerja Operasional melalui Efisiensi Proses sebagai Variabel Mediasi pada Industri Manufaktur Indonesia Tahun 2025 Miguel Angelo Maramis; Catalina Aurelia Jetty Makinggung; Benny Lule
Jurnal Ilmu Multidisiplin Vol. 4 No. 5 (2025): Jurnal Ilmu Multidisplin (Desember 2025 - Januari 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i5.1529

Industri manufaktur Indonesia menghadapi tantangan yang semakin kompleks di tahun 2025, seiring dengan tuntutan efisiensi, digitalisasi rantai pasok, serta persaingan global yang semakin ketat. Penelitian ini bertujuan untuk menganalisis pengaruh Lean Manufacturing dan Digital Supply Chain terhadap Kinerja Operasional dengan Efisiensi Proses sebagai variabel mediasi pada industri manufaktur di Indonesia tahun 2025. Penentuan jumlah sampel dilakukan menggunakan formula Hair, yaitu jumlah indikator dikalikan 5 hingga 10 responden. Dengan total 28 indikator, jumlah sampel minimum yang dibutuhkan adalah 140 responden, dan penelitian ini menargetkan 150–200 responden untuk meningkatkan reliabilitas. Teknik sampling yang digunakan adalah purposive sampling, karena tidak semua perusahaan manufaktur telah menerapkan lean atau digital supply chain. Data dikumpulkan melalui kuesioner online dan offline. Analisis dilakukan menggunakan SEM-PLS untuk menguji hubungan langsung maupun tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa Lean Manufacturing dan Digital Supply Chain berpengaruh positif dan signifikan terhadap Efisiensi Proses. Namun, kedua variabel tersebut tidak berpengaruh signifikan terhadap Kinerja Operasional. Efisiensi Proses juga tidak berpengaruh signifikan terhadap Kinerja Operasional dan tidak memediasi hubungan Lean Manufacturing maupun Digital Supply Chain terhadap Kinerja Operasional. Temuan ini mengindikasikan bahwa peningkatan efisiensi yang dihasilkan belum mampu diterjemahkan menjadi peningkatan kinerja operasional, sehingga diperlukan kesiapan organisasi dan integrasi teknologi yang lebih kuat untuk memaksimalkan manfaat lean dan digitalisasi rantai pasok.

The Role of Customer Sentiment Analysis in Enhancing Service Efficiency through Digital Transformation: Evidence from Coffee Shops in Manado Abraham Patayoan; Samuel Rantung; Benny Lule
Jurnal Ilmu Multidisiplin Vol. 4 No. 5 (2025): Jurnal Ilmu Multidisplin (Desember 2025 - Januari 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i5.1534

This study examines the role of Customer Sentiment Analysis (CSA) in improving service efficiency in coffee shops in Manado, with a particular emphasis on the mediating function of digital transformation. Using a quantitative explanatory research design, data were collected from 180–200 coffee shop customers who actively engage with digital platforms such as online ordering systems, cashless payments, and social media interactions. Structural Equation Modeling (SEM) using SmartPLS was employed to test direct and indirect relationships among variables. The results show that CSA has a positive and significant effect on both digital transformation and service efficiency. Digital transformation also demonstrates a strong positive effect on service efficiency. The mediation analysis confirms that digital transformation significantly mediates the relationship between CSA and service efficiency, indicating that sentiment-driven insights enhance operational effectiveness when supported by digital technologies. This study contributes empirical evidence from the local coffee shop context, expanding prior research that has primarily focused on large companies and global service sectors. Practical implications suggest that small and medium-sized coffee shops can optimize service processes by leveraging sentiment data and digital tools to enhance customer experience and operational responsiveness.

Examining the Impact of Service Quality on Generation Z Customer Loyalty: Trust as a Mediating Variable in the MSME Sector Ch Pangkey, Flowry; Ngadimin, Samat; Lule, Benny
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.5877

This study aims to analyze the influence of service quality on Generation Z customer loyalty in micro, small and medium enterprises in the creative screen printing and convection industry sector with trust variables as mediators. This study uses a quantitative approach by collecting data through questionnaires to three hundred and twenty-five Generation Z respondents who have ordered screen printing or convection services. Data analysis was carried out using structural equation modeling based on partial least square. The results of the study show that service quality has a positive and significant influence on customer loyalty. In addition, service quality also has a positive and significant effect on trust, and trust has a positive and significant influence on customer loyalty. The findings of the study also show that trust plays a role as a mediating variable in the relationship between service quality and customer loyalty. It was concluded that Generation Z's loyalty to micro, small and medium enterprises in the creative industry sector is not only influenced by the quality of service directly but is strengthened through the formation of trust first.

Pengaruh Disiplin Kerja terhadap Efisiensi Operasional dengan Beban Kerja sebagai Variabel Moderasi pada Lembaga Pendidikan Keagamaan Swasta Purwati, Hanni; Bindosano, Rose; Lule, Benny
Jurnal Ilmu Multidisiplin Vol. 4 No. 6 (2026): Jurnal Ilmu Multidisplin (Februari - Maret 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i6.1564

Penelitian ini mengkaji pengaruh disiplin kerja terhadap efisiensi operasional dengan beban kerja sebagai variabel moderasi pada lembaga pendidikan keagamaan swasta. Studi ini dilakukan untuk menjawab kebutuhan akan mekanisme perilaku dan struktural yang mampu mendukung optimalisasi operasional lembaga. Pendekatan kuantitatif eksplanatori digunakan melalui survei kepada pendidik dan tenaga kependidikan, kemudian dianalisis menggunakan model regresi moderasi. Hasil penelitian menunjukkan bahwa disiplin kerja berpengaruh positif dan signifikan terhadap efisiensi operasional, yang menggambarkan bahwa ketaatan pegawai terhadap aturan, waktu, dan tanggung jawab mampu meningkatkan kelancaran proses kerja. Beban kerja juga terbukti memiliki pengaruh langsung yang signifikan terhadap efisiensi, menandakan bahwa tuntutan pekerjaan yang terkelola dengan baik dapat mendukung kinerja yang efektif. Namun, beban kerja tidak memoderasi hubungan antara disiplin kerja dan efisiensi operasional, sehingga tidak memperkuat maupun memperlemah pengaruh disiplin terhadap efisiensi. Penelitian ini menyimpulkan bahwa disiplin kerja dan beban kerja berkontribusi secara mandiri terhadap efisiensi operasional, sementara interaksi keduanya tidak memberikan pengaruh tambahan. Temuan ini memberikan implikasi praktis bagi pengelolaan sumber daya manusia dan peningkatan kinerja lembaga pendidikan.

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