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Journal : SALTeL Journal (Southeast Asia Language Teaching and Learning)

The Implementation of Social Media to Develop Students’ Writing Skill on Digital Marketing Natsir, Muhammad; Suswati, Rita; Damanik, Sisila Fitriany; Pane, Isli Iriani Indiah; Lubis, Fauziah Khairani
SALTeL Journal (Southeast Asia Language Teaching and Learning) Vol 2, No 1: January 2019
Publisher : Association of Language Teachers in Southeast Asia (ALTSA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (573.34 KB) | DOI: 10.35307/saltel.v2i1.13

Abstract

Digital marketing has become a new way to exchange things, starting from information to selling things. UniversitasNegeri Medan (UNIMED) as one of the educational university tries to engage to this digital world. Since the currentfacility of multimedia laboratorybased on Computer Assisted Language learning (CALL), the implementation of e-learning has been developed. Through English for Spesific Purposes (ESP), the students learn further on e-world. The aim of this research is to find out the students’ ability in writing an advertisement using social media.  This research used a development research approach (R & D) that adopts a model developed by Borg & Gall and the questionnares were analyzed by Linkert Scale formula. The research activities wasin the second semester consist of 30 english literature students carried out pre- and post-test, expert validation, and final product. The result shown: 1) social media like Instagram can be developed as the writing material; 2) students’ ability in writing using social media can be implemented in e-marketing to design an advertisement. Furthermore, it’s suggested to do more research on digital marketing to offer a wider opportunies to students in deciding the best job in the future.
The Implementation of Social Media to Develop Students’ Writing Skill on Digital Marketing Natsir, Muhammad; Suswati, Rita; Damanik, Sisila Fitriany; Pane, Isli Iriani Indiah; Lubis, Fauziah Khairani
SALTeL Journal (Southeast Asia Language Teaching and Learning) Vol. 2 No. 1: January 2019
Publisher : Association of Language Teachers in Southeast Asia (ALTSA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35307/saltel.v2i1.13

Abstract

Digital marketing has become a new way to exchange things, starting from information to selling things. UniversitasNegeri Medan (UNIMED) as one of the educational university tries to engage to this digital world. Since the currentfacility of multimedia laboratorybased on Computer Assisted Language learning (CALL), the implementation of e-learning has been developed. Through English for Spesific Purposes (ESP), the students learn further on e-world. The aim of this research is to find out the students’ ability in writing an advertisement using social media.  This research used a development research approach (R & D) that adopts a model developed by Borg & Gall and the questionnares were analyzed by Linkert Scale formula. The research activities wasin the second semester consist of 30 english literature students carried out pre- and post-test, expert validation, and final product. The result shown: 1) social media like Instagram can be developed as the writing material; 2) students’ ability in writing using social media can be implemented in e-marketing to design an advertisement. Furthermore, it’s suggested to do more research on digital marketing to offer a wider opportunies to students in deciding the best job in the future.
Colloquial Speech of University Students Utterance Lubis, Fauziah Khairani; Bahri, Syamsul
SALTeL Journal (Southeast Asia Language Teaching and Learning) Vol. 4 No. 1: January 2021
Publisher : Association of Language Teachers in Southeast Asia (ALTSA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35307/saltel.v4i1.59

Abstract

The purpose of this study is to know more about the use of colloquial speech that grows and develops in the youth generation particularly college students. The researcher applied a qualitative descriptive research method with the theory of types of colloquial speech according to Yule (2010) as a detailed explanation. The research subject was students majoring in the English department at the language and art faculty, State University of Medan. Participant observation and interviews were the technique in collecting data. The result showed that from fifty samples of data, there were only seven of nine types shown by students namely, coinage, borrowing, compounding, blending, clipping, acronyms, and multiple processes. College students tend to show the use of coinage, blending, and acronyms. Communicating using colloquial speech or slang can help the user look more relaxed, cooler, confident, and not left behind. The informants adopt colloquial speech from online media even surrounding where they lived and applied it to the daily conversation with groups of friends.