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All Journal MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur
Febri Ariyantiningsih
Fakultas Ekonomi Dan Bisnis, Universitas Abdurachman Saleh Situbondo
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS STUDI KELAYAKAN BISNIS PADA UMKM DI TINJAU DARI ASPEK PASAR DAN PEMASARAN (STUDI KASUS UMKM CREPES NIHIWATU) Jeni Fatimatus Sholeha; Febri Ariyantiningsih; Rizkiyah Imri Maulida; Ari Ndururu; Herlina Herlina
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.7986

Abstract

This study analyzes the business viability of MSMEs Jinji Dimsum from the perspective of the market and marketing. Crepes, a snack originating from Brittany, France, has attracted the attention of Indonesian society, especially young people. The research method used was qualitative, involving literature studies and marketing strategy analysis. The results show that Crepes has successfully positioned itself as a provider of crepes with a variety of options at an affordable price, as well as an effective marketing strategy through social media. The 4P marketing mix (product, price, promotion, and place) increases brand awareness and expands market reach. In conclusion, this MSMEs business has a large market potential and is viable and worth developing from a marketing perspective.
PENGARUH STRUKTUR MODAL, KEBIJAKAN DIVIDEN DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN KINERJA KEUANGAN SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN PERDAGANGAN BESAR BARANG PRODUKSI YANG TERDAFTAR DI BEI Fatimatuz Zehro; Ika Wahyuni; Febri Ariyantiningsih
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7214

Abstract

The objective of this study was to determine the effect of capital structure, dividend policy, and firm size on firm value, with financial performance as an intervening variable in Wholesale Manufacturing Companies Listed on the Indonesia Stock Exchange. The sampling technique used in this study was simple random sampling of 98 consumers. Data analysis and hypothesis testing in this study used the Partial Least Squares Structural Equation Model (PLS-SEM). The results showed that capital structure had a significant positive effect on financial performance, dividend policy had a significant positive effect on financial performance, firm size had a significant negative effect on financial performance, capital structure had a positive but insignificant effect on firm value, dividend policy had a positive but insignificant effect on firm value, firm size had a positive but insignificant effect on financial performance, financial performance had a significant positive effect on firm value, capital structure had a significant positive effect on firm value through financial performance, dividend policy had a significant positive effect on firm value through financial performance, and firm size had a significant negative effect on firm value through financial performance. Financial.
MENINGKATKAN MINAT PEMBELIAN DAN INOVASI BARU DARI FISHOTEL MAKANAN KHAS DAERAH BESUKI Sildalina Tri Octavia; Febri Ariyantiningsih; Firdauzy Amalia; Nur Afifa
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7961

Abstract

Fishotel is a Besuki specialty made from fish that has great potential as a local culinary product based on local wisdom. However, its existence faces challenges in the form of changing consumption patterns and competition with modern foods. This discussion aims to analyze consumer purchasing interest and the role of product innovation in increasing Fishotel's competitiveness. The method used is a qualitative descriptive approach through a literature review and product condition analysis. The results of the discussion indicate that Fishotel purchasing interest is influenced by the quality of raw materials, taste, price, packaging, and marketing strategy. Product innovations such as the addition of chili oil, variations in accompanying spices, and the use of vacuum packaging have been proven to increase the added value and appeal of the product without losing its traditional identity. With the right innovation and marketing strategies, Fishotel has the potential to develop into a superior regional product while supporting the preservation of traditional Besuki culinary.
ANALISIS PERKEMBANGAN DAN PENGEMBANGAN ROTI BAKAR SANTRI (RBS) CURAH JERU TENGAH Rafiyan Nurus Solihin; Febri Ariyantiningsih; Mohammad Ubaydillah; Moh Heri Irwansyah; Bintang Arya Wirahman
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.7987

Abstract

Roti Bakar Santri (RBS) is a micro-enterprise operating in the culinary sector and is located in Curah Jeru Tengah Village. This study aims to determine the development of the Roti Bakar Santri business and the factors influencing its sustainability and development. The research method used is a qualitative method with a descriptive approach, through data collection techniques such as observation, interviews, and documentation. The results show that Roti Bakar Santri has experienced quite significant growth since its establishment in 2007, marked by an increase in production volume, the addition of sales carts, and the expansion of offline and online marketing. A structured production strategy, quality raw materials, innovative flavor variants, and affordable prices are the main supporting factors in the development of this business. The inhibiting factors faced include obstacles in online order distribution and the risk of product unsold. However, these obstacles can be overcome through a flexible sales system and good business management. Thus, Roti Bakar Santri can be said to be a local business with great potential to continue to grow and contribute to the economy of the surrounding community.
BUNGANOMICS: KETIKA BUNGA JADI SIMBOL CINTA DAN PELUANG BISNIS Febri Ariyantiningsih; Firdaus Kamil Indatun Nikmah; Dila Wulandari; Siti Nur Aisyah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7956

Abstract

The phenomenon of "Bunganomics" illustrates how flowers are not only a symbol of love and beauty but also a promising business opportunity. In the modern era, flowers have high economic value due to their increasing demand for various needs, such as gifts, decoration, and even emotional expression. The younger generation is now capitalizing on this potential by creating creative businesses, from online flower shops and flower boxes to artificial flower arrangements that attract the digital market. This article discusses how the symbolic meaning of flowers can be combined with modern business strategies and how this trend can become part of a sustainable creative economy.
ANALISIS KELAYAKAN BISNIS PADA UMKM KEDAI BABEH DI TINJAU DARI ASPEK PASAR DAN PEMASARAN Febri Ariyantiningsih; Muh. Bayu Darmawan; Muhammad Rahmadani; Sri Wahyuni
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 12 (2025): DESEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i12.7962

Abstract

Micro, small, and medium enterprises (MSMEs) in the culinary sector play a strategic role in driving the regional economy, particularly in creating jobs and meeting the community's consumption needs. One of the main challenges for culinary MSMEs is ensuring their businesses have market feasibility and appropriate marketing strategies to survive and thrive amidst competition. This study aims to analyze the business feasibility of Kedai Babeh MSMEs from a market and marketing perspective. The research method used is descriptive qualitative with a case study approach. Data collection techniques were carried out through in-depth interviews with the owner and customers, direct observation of operational and marketing activities, and documentation. The results show that Kedai Babeh has quite large market potential with the main segmentation being students and workers around the business location. However, the marketing strategy implemented is still conventional and has not been systematically planned. Therefore, strengthening marketing strategies through the use of digital media, product differentiation, and strengthening brand identity is needed to assess the business's viability and sustainability.
ANALISIS PENGARUH PROFITABILITAS, LIKUIDITAS, DAN STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN DENGAN KUALITAS LABA SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BEI PERIODE 2020-2023 Mohammad Fais Fadilatul Rifki; Ida Subaida; Febri Ariyantiningsih
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.7092

Abstract

Banking institutions play a central role in supporting economic stability and growth, particularly by acting as intermediaries between surplus fund holders and those in need of funds. Firm value in the banking sector serves as a key indicator for investors to assess the company’s prospects and financial health. This study aims to analyze the effect of profitability, liquidity, and capital structure on firm value, with earnings quality as an intervening variable, in banking companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2023 period. The research employs a quantitative method with a descriptive approach. The sampling technique used is purposive sampling, with a population of 47 banking companies, of which 10 companies met the specified criteria. Data were analyzed using Path Analysis with the Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS). The results of direct influence hypothesis testing show that profitability and capital structure have a statistically significant positive influence on earnings quality. However, liquidity has an insignificant negative effect on earnings quality. On the other hand, profitability and capital structure do not have a significant influence on company value. In fact, earnings quality has a significant negative influence on company value. Furthermore, earnings quality shows a negative but significant influence on company value. In addition, in testing the indirect influence hypothesis, it shows that Profitability, Liquidity and Capital Structure do not significantly influence company value through earnings quality as an intervening variable.
PENGARUH KUALITAS PELAYANAN, KETEPATAN WAKTU PELAYANAN DAN KENYAMANAN LINGKUNGAN TERHADAP KEPUASAN PASIEN MELALUI KEPERCAYAAN PASIEN RAWAT INAP DI RSUD ASEMBAGUS SEBAGAI VARIABEL INTERVENING Yan Parta Wijaya; Siti Soeliha; Febri Ariyantiningsih
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7193

Abstract

The purpose of the study was to determine the Effect of Service Quality, Timeliness of Service, and Environmental Comfort on Patient Trust through Inpatient Satisfaction at Asembagus Hospital as an Intervening Variable. The sampling technique used in this study was simple random sampling of 98 patients. Data analysis and hypothesis testing in this study used Structural Equation Model – Partial Least Square (PLS-SEM) The results showed that Service Quality has a significant positive effect on Patient Trust, Timeliness of service has a significant positive effect on Patient Trust, Environmental comfort has a significant positive effect on Patient Trust, Service Quality has a significant positive effect on Patient Satisfaction, Timeliness of service has a significant negative effect on Patient Satisfaction, Environmental comfort has a positive but not significant effect on Patient Trust, Patient Trust has a significant positive effect on Patient Satisfaction, Service Quality has a significant positive effect on Patient Satisfaction through Patient Trust, Timeliness of service has a significant positive effect on Patient Satisfaction through Patient Trust, Environmental comfort has a significant positive effect on Patient Satisfaction through Patient Trust
PERBANDINGAN PENGARUH FASHION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI E-COMMERCE DAN TOKO TRADISIONAL Hairul Fadil Anam; Febri Ariyantiningsih; Danilmatin Abdalllah; Thoriqul Aman; Hidayat Hidayat
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 11 (2025): NOVEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i11.7957

Abstract

The fashion industry has undergone significant transformation due to rapid advancements in digital technology, particularly with the expansion of e-commerce platforms. Fashion consumption is no longer limited to fulfilling basic clothing needs, but has evolved into a medium for expressing identity, lifestyle, and social values. This study aims to examine and compare the influence of fashion on consumer purchasing decisions in e-commerce and traditional retail stores.This study adopts a descriptive-comparative approach to analyze differences in consumer behavior across online and offline shopping channels. Several factors, including fashion trends, product quality, pricing strategies, promotional activities, accessibility, and shopping experience, are evaluated to determine their impact on purchasing decisions. The results reveal that e-commerce plays a dominant role in influencing consumer decisions through convenience, extensive product variety, price transparency, and digital marketing practices. Conversely, traditional retail stores remain influential due to direct product interaction, personalized services, and higher consumer confidence in product quality.The findings indicate that both distribution channels possess unique strengths in shaping purchasing decisions. Therefore, fashion businesses are encouraged to implement integrated marketing strategies that combine digital capabilities with the experiential advantages of traditional retail in order to sustain competitiveness in the dynamic fashion market
Co-Authors Adelia Agustin Ari Ndururu Bintang Arya Wirahman Bintang Jaya Aknis Danilmatin Abdalllah Dila Wulandari Dwi Perwitasari Wiryaningtyas Eliza Khairotun Nisak Fatimatuz Zehro Firdaus Kamil Indatun Nikmah Firdauzy Amalia Hairul Fadil Anam Herlina Herlina Hidayat Hidayat Himayyah Himayyah Ika Wahyuni Jeni Fatimatus Sholeha Jeny Dwi Anwar Lita Permata Sari Mariyatul Qibtiyah Meiliana Dian Lestari Milyin Niam Sawmy minullah minullah Moh Heri Irwansyah Mohammad Fais Fadilatul Rifki Mohammad Ubaydillah Muh. Bayu Darmawan Muhammad Rahmadani Nur Afifa Putri Bintang Aprilia Lestari Rafiyan Nurus Solihin Randika Fandiyanto Ratna Lia Wati Rika Maulidah Riska Ayu Pramesthi Riski Maulana Rizkiyah Imri Maulida Rodhatul Jannah Sildalina Tri Octavia Siti Nur Aisyah Siti Soeliha Sri Wahyuni Susan Melia Thoriqul Aman Virgiawan Ramadhana Yonisaputra Yan Parta Wijaya Yuaidarni Hati Laia Yunita Maqqiyatul