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PELATIHAN BISNIS DIGITAL UNTUK WARGA AISYIYAH, KABUPATEN BANYUMAS Erny Rachmawaty; Sulfah Anjarwati; Irawan Randikaparsa
JURNAL PENGABDIAN MANDIRI Vol. 1 No. 10: Oktober 2022
Publisher : Bajang Institute

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Abstract

Transformasi bisnis menjadi digital merupakan hal yang sangat penting dewasa ini untuk menunjang keberlangsungan siklus suatu bisnis. Setelah melalui era pandemic Covid 19 pola bisnis sudah banyak mengalami perubahan. Pelatihan pada pengabdian ini memberi banyak pengetahuan serta penerapan bisnis digital pada para peserta yang tergabung dalam Sekolah Wirausaha Aisyiyah Kab. Banyumas. Metode pelaksanaan menggunakan ceramah dan praktik di lab. Computer. Melalui kegeitan ini para peserta yang didominasi ibu rumah tangga memiliki pengetahuan tentang bisnis digital serta menerapkan dalam memulai bisnis.
INSPIRING AND ENHANCING THE SUCCESS MOTIVATION OF JUNIOR HIGH SCHOOL STUDENTS AT SMP ISLAM BELIK Irawan Randikaparsa; Akhmad Fauzan; Rifka Utami Arofah; Deska Salsabila
Midang Vol 1, No 3 (2023): Midang: Jurnal Pengabdian Kepada Masyarakat, Oktober 2023
Publisher : Unpad Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/midang.v1i3.50018

Abstract

Education is the main pillar in shaping the future of the younger generation. In the midst of a critical phase of development for junior high school children, motivation plays a central role in encouraging them to achieve success in education and personal development. In this context, this service journal, entitled “Inspiring and Enhancing the Success Motivation of Junior High School Students at SMP Islam Belik,” documents collaborative efforts aimed at increasing student learning motivation at Belik Islam Middle School. The service is carried out using presentations and also watching motivational films to encourage students to learn. The results of this activity show that Beluk Islamic Middle School students are motivated to continue their education and achieve their dreams..
PELATIHAN DIGITAL MARKETING DAN CHATGPT UNTUK PENGEMBANGAN BISNIS WARGA AISYIYAH, KABUPATEN BANYUMAS Erny Rachmawati; Sulfah Anjarwati; Irawan Randikaparsa
JURNAL PENGABDIAN MANDIRI Vol. 2 No. 9: September 2023
Publisher : Bajang Institute

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Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memperkenalkan konsep digital marketing kepada para peserta kaum Perempuan Muhammadiyah. Sebagian besar pesertanya adalah ibu-ibu Aisyiyah Kabupaten Banyumas. Kegiatan pengabdian ini adalah untuk memperkuat bisnis UMKM dalam menyesuaikan era digital. Melalui serangkaian pelatihan dan sesi praktis, para peserta kegiatan ini untuk meningkatkan pemahaman mereka tentang media sosial, SEO, iklan online, dan strategi pemasaran digital lainnya. Selain itu, peran ChatGPT dalam memberikan informasi dan dukungan tambahan membantu para peserta dalam mengimplementasikan konsep-konsep ini. Hasilnya adalah peningkatan keterampilan praktis, pengetahuan digital, dan kemandirian bisnis yang dapat mendukung pertumbuhan usaha mereka. Kegiatan ini juga memperkuat jaringan sosial dan kesadaran digital di komunitas ibu-ibu Aisyiyah, memberikan pondasi yang kokoh untuk bersaing dalam dunia digital yang terus berkembang.
Pengaruh Work Life Balance, Kepuasan Kerja, Self Efficacy dan Komitmen Organisasi Terhadap Kinerja Karyawan RSU Ananda Purwokerto Yayan Raihan Herdiansyah; Suyoto; Hengky Widhiandono; Irawan Randikaparsa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.8018

Abstract

This study aims to analyze the effect of work life balance, job satisfaction, self efficacy, and organizational commitment on employee performance at RSU Ananda Purwokerto. This study uses a quantitative approach. The population in this study were all health workers at RSU Ananda totaling 154. The sampling technique used purposive sampling with the criteria for respondents being health workers who do not have a position or leadership and have worked for at least one year. The number of samples in this study was 111 employees. The data analysis techniques used in this study were validity testing, reliability testing, and hypothesis testing using smartPLS 4.0. The results of the study showed that the variables work life balance, job satisfaction, and self efficacy had a significant positive effect on employee performance, while the variable organizational commitment had a positive but insignificant effect. These findings are expected to be a guide for RSU Ananda management in designing and implementing strategic policies to improve employee performance optimally.
Digital Marketing and Building a Business Network for Indonesian Migrant Workers in Malaysia Herni Justiana Astuti; Irawan Randikaparsa
Journal of Society, Community and Business Development Vol. 1 No. 1 (2023): April
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/scbd.v1i1.53

Abstract

Indonesia is one of the countries sending migrant workers to Malaysia. The economic situation is one of the reasons they want to improve their lives when they work in that country. However, they experienced many problems when they returned to Indonesia. Lack of opportunity to work in Indonesia and lack of preparation in doing business is one of the problems when returning to Indonesia. In the digital era, doing business does not have to be with large capital, as long as there is assistance and building a clear network that can help develop a business. This community service aims to make the Indonesian migrant workers in Kuala Lumpur who take part in this community service have insight into digital marketing and build business networks. The method in this service is face-to-face and delivery of material by academics from the Muhammadiyah University of Purwokerto.
Developing Small Business Through Character with the Application of Mind Mapping On Aisyiyah Entrepreneur Rina Mudjiyanti; Rezky Pramunindra; Ani Kusbandiyah; Irawan Randikaparsa; Rifka Utami Arofah
Journal of Society, Community and Business Development Vol. 1 No. 2 (2023): October
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/scbd.v1i2.67

Abstract

Small businesses have grown rapidly, but that does not mean without obstacles. The growth and development of small businesses can improve an independent economy, but it needs to be supported by the mentality and character of an entrepreneur. Business owners must be able to carry out good management in various economic conditions that are full of uncertainties. Perseverance and mental toughness as well as a positive mindset play an important role in being able to develop strategies to compete and survive, as well as to develop even better. Good planning is done so that an entrepreneur more structured in the process of starting or developing a business, as well as more measurable expectations take action to minimize losses. The target of this activity is Aisyiyah entrepreneur in the Banyumas area. The method used, with providing business development training to participants, builds character and mentality by applying entrepreneurial mind mapping. Business owners have the ability to find solutions to every problem with the right strategy. it is hoped that by having a positive character and mentality, make a mind map in developing business strategies that can improve and develop Aisyiyah's small businesses in the Banyumas area. Keywords: Mind mapping, Caracter, Creativity, Aisyiyah.
Empowering Businesses: Introducing Digital Marketing Strategies and Human Endeavors Chusnul Maulidina hidayat; Irawan Randikaparsa; Prasetyo Budi Wicaksana
Journal of Society, Community and Business Development Vol. 2 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/scbd.v2i1.170

Abstract

Addressing the challenges faced by housewives in Pabuaran, Banyumas, this study focuses on the pressing need to empower them with digital marketing knowledge and the integration of Islamic values into their business endeavors. In many rural areas, including Pabuaran, traditional business practices often encounter obstacles in reaching broader markets and adapting to the rapidly evolving digital landscape. Despite being skilled entrepreneurs, housewives may lack access to resources and knowledge regarding effective digital marketing strategies. Additionally, there is a growing recognition of the importance of incorporating ethical and moral principles, such as those derived from Islamic teachings, into business practices. However, there is a gap in understanding how to effectively integrate these principles into modern business operations. Thus, this study aims to bridge these gaps by providing participants with practical knowledge and skills in digital marketing while exploring the application of Islamic values in entrepreneurship. By addressing these challenges, the study seeks to empower housewives in Pabuaran to overcome barriers to market access and enhance the sustainability and ethical integrity of their businesses. Through this empowerment initiative, participants will be equipped to leverage digital marketing tools effectively and align their business practices with Islamic principles, thereby fostering economic growth and social development within their community.