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MEDIASI KEPUASAN PELANGGAN PADA PENGARUH RELATIONSHIP MARKETING DAN GAYA HIDUP TERHADAP LOYALITAS PELANGGAN: STUDI PELANGGAN KOPI INFINITE COFFEE SHOP Jamaluddin Dahlan; La Ode Almana; Nofal Supriaddin
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1164

Penelitian ini bertujuan untuk menguji dan menganalisi pengaruh relationship marketing dan gaya hidup terhadap loyalitas pelanggan kopi yang dimediasi kepuasan pelanggan kopi pada Infinite Coffee Shop. Sampel berjumlah 120 responden yang merupakan pelanggan kopi di infinite Coffe Shop, ditentukan dengan teknik purposive sampling. Analisis data menggunakan SEM-PLS melalui software WarpPLS. Hasil penelitian menunjukkan relationship marketing, gaya hidup dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Hasil uji pengaruh tidak langsung menunjukkan bahwa secara positif dan signifikan kepuasan pelanggan memiliki peran mediasi antara relationship marketing dan gaya hidup pelanggan terhadap loyalitas pelanggan kopi. Kata Kunci: relationship marketing, gaya hidup, kepuasan, loyalitas, pelanggan kopi.

Analisis Strategi Pemasaran dalam Meningkatkan Volume Penjualan Rumah pada PT Bumi Arum Lestari Kendari Jamaluddin Dahlan; Nofal Supriaddin; La Ode Almana
Eqien - Jurnal Ekonomi dan Bisnis Vol 12 No 04 (2023): Eqien Journal Of Economics and Business
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v12i04.1422

This article is the result of research on "Marketing Strategy Analysis in Increasing Home Sales Volume at PT Bumi Arum Lestari Kendari. The research method used in this study is a qualitative method based on field studies that aim to analyze marketing strategies in increasing house sales volume at PT Bumi Arum Lestari Kendari. Data collection techniques in this study using the method of observation, interviews and documentation. The interview technique used in this research is to ask questions to the authorities to obtain information about PT Bumi Arum Lestari Kendari's marketing strategy. This study uses swot analysis with a marketing strategy using the 4p namely product, price, promotion and place.

Understanding the students’ learning style to enhance the effectivity of learning method: a study on accounting students Hajar, Nuzul Ibnu; Dahlan, Jamaluddin; Hajar, Khaerunnisa Ibnu
Journal of Accounting and Investment Vol. 25 No. 3: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jai.v25i3.22685

Research aims: The study aims to test the students’ learning style preferences and investigate the influence of the lecturer's teaching methods in the accounting study program.Design/Methodology/Approach: This study used the Quasi-Experimental method. This experiment research was a non-equivalent control group design joined by 552 students of the undergraduate accounting program. Every respondent completed a questionnaire regarding the individual learning style (pre-test and post-test) and filled out a score on the learning style that the lecturer had presented. Afterward, an independent sample t-test was conducted to test the relationship between students’ learning styles and the lecturer’s learning methods.Research findings: This study revealed that most students in the accounting program had a passive learning style rather than an active one. Additionally, the research found that active teaching methods were more effective for students with an active learning style compared to passive teaching methods for students with a passive learning style. There was no difference in learning styles between active and passive students under the two teaching methods because the student groups were not previously separated based on learning styles.Theoretical contribution/Originality: Understanding students' learning styles is essential to enhance the accuracy of lecturers' teaching methods in the teaching and learning process, particularly in accounting. Studies on evaluating students' learning styles and examining their relationship with lecturers' teaching methods have been widely conducted in other disciplines, except in accounting within the Indonesian context. It can provide new insights into the field of accounting education and behavior.

Strategi Layanan Media Sosial Dalam Meningkatkan Tingkat Hunian Kamar Hotel Bintang Di Sulawesi Tenggara Almana, La Ode; Asma Ramadani, La Ode Hamida, Riez Kifli, Jamaluddin Dahlan,
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.7588

Media sosial telah menjadi alat pemasaran yang kuat dalam industri perhotelan, memungkinkan hotel untuk terhubung langsung dengan pelanggan melalui platform seperti Instagram. Namun, di Sulawesi Tenggara, pemanfaatan media sosial oleh hotel-hotel bintang masih belum optimal dalam meningkatkan keterlibatan pelanggan dan loyalitas. Penelitian ini berusaha mengisi gap tersebut dengan mengeksplorasi pengaruh pemasaran media sosial dan jenis konten terhadap keterlibatan pelanggan serta niat kunjungan ulang. Penelitian ini menggunakan metode survei kuantitatif dengan melibatkan 279 responden yang pernah menginap di hotel-hotel bintang di Sulawesi Tenggara, dengan data dianalisis menggunakan regresi dan ANOVA. Hasil penelitian menunjukkan bahwa konten video dan pengumuman diskon secara signifikan meningkatkan keterlibatan pelanggan, dan keterlibatan ini memediasi hubungan antara pemasaran media sosial dan niat kunjungan ulang. Penelitian ini memberikan implikasi praktis bagi manajemen hotel dalam mengoptimalkan strategi layanan media sosial untuk meningkatkan keterlibatan pelanggan dan loyalitas. Temuan ini juga berkontribusi secara teoritis dalam memperkaya literatur terkait keterlibatan pelanggan di media sosial, khususnya dalam industri perhotelan.Kata kunci: keterlibatan pelanggan; media sosial; pemasaran hotel; Sulawesi Tenggara; strategi layanan

Understanding the students’ learning style to enhance the effectivity of learning method: a study on accounting students Nuzul Ibnu Hajar; Jamaluddin Dahlan; Khaerunnisa Ibnu Hajar
Journal of Accounting and Investment Vol. 25 No. 3: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jai.v25i3.22685

Research aims: The study aims to test the students’ learning style preferences and investigate the influence of the lecturer's teaching methods in the accounting study program.Design/Methodology/Approach: This study used the Quasi-Experimental method. This experiment research was a non-equivalent control group design joined by 552 students of the undergraduate accounting program. Every respondent completed a questionnaire regarding the individual learning style (pre-test and post-test) and filled out a score on the learning style that the lecturer had presented. Afterward, an independent sample t-test was conducted to test the relationship between students’ learning styles and the lecturer’s learning methods.Research findings: This study revealed that most students in the accounting program had a passive learning style rather than an active one. Additionally, the research found that active teaching methods were more effective for students with an active learning style compared to passive teaching methods for students with a passive learning style. There was no difference in learning styles between active and passive students under the two teaching methods because the student groups were not previously separated based on learning styles.Theoretical contribution/Originality: Understanding students' learning styles is essential to enhance the accuracy of lecturers' teaching methods in the teaching and learning process, particularly in accounting. Studies on evaluating students' learning styles and examining their relationship with lecturers' teaching methods have been widely conducted in other disciplines, except in accounting within the Indonesian context. It can provide new insights into the field of accounting education and behavior.

Analisis Metode Penetapan Harga Jual Roti dalam Meningkatkan Penjualan pada Pabrik Roti Karunia Mandiri Kendari Ringan, Angelina Yenny; Dahlan, Jamaluddin
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 8 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i8.1613

This study aims to determine the method of determining the selling price of bread against sales at the Karunia Mandiri Bread Factory in Kendari. This study is a descriptive qualitative study. The data used are primary and secondary data obtained in the form of documents sourced from the Karunia Mandiri Bread Factory. Data collection techniques use documentation techniques, observation techniques and interview techniques using variable costing techniques through the calculation of raw material costs, labor costs and factory overhead costs. The results of this study indicate that the cost of raw materials used often encounter obstacles, labor costs are costs that have been patented by the Karunia Mandiri Bread Factory in accordance with the UMR, unexpected costs for electricity and telephone credit costs provided. Several types of costs used in determining selling prices are influenced by market selling prices so that the price determination is adjusted to the increase or decrease in costs incurred and the size of the bread in production each month. Pricing is adjusted to the cost of basic materials and labor costs incurred.

Digital Customer Experience and Brand Loyalty: Mediating Engagement and Moderating Authenticity Among Generation Z Jamaluddin Dahlan jamaluddin; asraf yunus
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.12023

Grounded in the stimulus–organism–response paradigm, this study examines how digital customer experience (DCE) shapes brand loyalty (BL) among Generation Z social-commerce consumers, testing brand engagement (BE) as a mediating mechanism and brand authenticity (BA) as a moderating boundary condition. Survey data were collected from 384 Generation Z Shopee consumers across Kendari City, Konawe Regency, and Kolaka Regency, Indonesia, and analyzed using partial least squares structural equation modeling. Results show that DCE significantly predicts both BE and BL directly, that BE significantly and partially mediates the DCE–BL relationship, and that BA exerts a significant direct effect on BL but does not significantly moderate the BE–BL relationship. Theoretically, this study contributes an integrated test combining the stimulus–organism–response paradigm, consumer brand engagement theory, and brand authenticity theory within one moderated-mediation model, providing statistically decisive evidence that brand authenticity operates as an independent driver of loyalty rather than a condition strengthening engagement's effect, narrowing an unresolved debate over authenticity's structural role in recent social-commerce literature. Practically, brands should treat experience quality and authenticity-building as parallel, independently justified investments rather than assuming authenticity multiplies engagement's returns. These results extend social-commerce loyalty research to an underrepresented, non-metropolitan Indonesian context.

Spiritual Leadership And Autonomous Motivation On Teachers' Innovative Work Behavior Jamaluddin Dahlan; Asrul Jabani; Fauzih; Syahrir
Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Vol. 3 No. 3 (2025): Vol. 3 No. 3 (2025): Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Volume 3 Nom
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pchukumsosial.v3i3.225

This study aims to analyze the relationship between Spiritual Leadership, Autonomous Motivation, and Innovative Behavior of Teachers in schools. The research sample consisted of 150 teachers in Kendari City with diverse demographic characteristics based on gender, age, education level, working period, and marital status. The majority of respondents are female teachers who are in the middle career stage with adequate academic qualifications and sufficient professional experience, making it relevant to examine the influence of leadership and motivation on learning innovation. Data analysis was carried out using Structural Equation Modeling. The results of the study showed that all relationships between variables were positive and significant. Autonomous Motivation has a strong influence on Teachers' Innovative Behaviors, which affirms that intrinsic motivation plays an important role in encouraging the creation and implementation of new ideas in learning. Spiritual Leadership has a strong influence on Autonomous Motivation and has a direct influence on Innovative Behavior. These findings suggest that value-based leadership is able to strengthen teachers' internal motivation, which ultimately increases their innovation capacity. This research confirms the importance of developing spiritual leadership and strengthening intrinsic motivation to encourage sustainable educational innovation.

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