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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat E-JRM
Restu Millaningtyas
Universitas Islam Malang
Economics, Econometrics & Finance Social Sciences Other

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CANVA APPLICATION TRAINING AS A MARKETING DIGITALIZATION MEDIUM FOR SMEs IN DINOYO VILLAGE Restu Millaningtyas
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 3 (2023): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v7i3.14524

Abstract

SMEs owners who lack confidence and experience in creating promotional content, designing logos or brand names, and promoting their products through digital media, including social media and e-commerce platforms, can benefit from training in using the Canva application for digital marketing. The goal of this training is to enhance creativity, innovation, and knowledge of marketing content components. The research method employed in this study is Participatory Action Research (PAR).The training activities proceed smoothly, with participants gaining an understanding of offline and online marketing as well as the components of marketing content. Participants are able to use the Canva application effectively, creating logos and product posters. Moreover, they can leverage the results of logo and poster creation to promote their small businesses on WhatsApp statuses and other social media platforms utilized by the SMEs owners
Analisis Pengaruh Customer Service, Online Customer Review, Media Sosial, Dan Brand Image Terhadap Minat Beli Pada Marketplace Shopee (Studi Kasus Mahasiswa Di Kota Malang) Kofifah Indria Novitasari; Rois Arifin; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine customer service, online customer reviews, social media, and brand image on buying interest in the shopee marketplace (a case study of students in the city of Malang). The population in this study are students in the city of Malang who have an interest in buying at the shopee marketplace. The sampling technique used quantitative methods with a sample of 65 respondents. The analytical method used is multiple linear regression analysis with SPSS application tools. This study has met the requirements of the classical assumption test, multiple linear regression, hypothesis testing, and analysis of the coefficient of determination. The variables used in this study are buying interest (the dependent variable), while customer service, online customer reviews, social media and brand image (independent variables). The results of the study show that simultaneously the variables of customer service, online customer reviews, social media, and brand image simultaneously influence purchase intention. Partially, the variables of customer service and social media have an effect on purchase intention as well as online customer review variables, and brand image partially has no effect on purchase intention because the significant value is greater than 0.05 and the t-count <1.402 Keywords: Customer Service, Online Customer Reviews, Social Media, Brand Image 
Analisis Pengaruh Transaction Security, E-Service Quality Dan E-Trust Terhadap Customer Loyalty Pada Pengguna Mobile Banking BRImo (Studi Kasus Mahasiswa Universitas Islam Malang Angkatan 2019) Shoufil Fadilah; Ronny Malavia Mardani; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to quantify and evaluate the impact of transaction security, e-service quality, and e-trust on customer loyalty among BRImo mobile banking users. The strategy used is a quantitative strategy. Using this kind of purposeful sample study. 96 respondents who completed a questionnaire to calculate the slovin formula made up the sample for this study. Multiple linear regression analysis was the technique employed in this study for data analysis. Partial hypothesis testing (t-test) examines the data that were used. The results of his research show that transaction security and e-service quality partially have a significant effect on customer loyalty for BRImo mobile banking users, while e-trust partially has no significant effect on customer loyalty for BRImo mobile banking users. Keywords : Transaction Security, E-Service Quality, E-Trust, Customer Loyalty
Menumbuh Kembangkan Jiwa Kewirausahaan Santri Untuk Kemandirian Pondok Pesantren Bahrul Maghfiroh Kota Malang Lutfi Aji Nursyah Alam; Afi Rachmat Slamet; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Islamic boarding school is one of the non-formal educational institutions spread across Indonesia. Pesantren is a unique form of “community” environment and has positive life values and religious education. However, at this time, along with the development of the era, Islamic boarding schools do not only teach about religious knowledge, nowadays Islamic boarding schools are experiencing an extraordinary shift in values, especially with regard to the world of work. If in the past, pesantren was still considered taboo when talking about work or worldly affairs, let alone developing entrepreneurship, now the development of entrepreneurship in the pesantren environment has become a necessity, especially if this is associated with pesantren education which prioritizes independence and hard work. With this entrepreneurial spirit will give birth to various types of creative businesses that are in accordance with local potential and resources, so that the economic independence of students will be realized. This research was conducted with the aim of providing an overview in developing the entrepreneurial spirit of students To provide an overview of the level of independence of Islamic Boarding School. Keywords : Entrepreneurship, Independence, Islamic Boarding School
Pengaruh Kepemimpinan Motivasi dan Gaji Terhadap Kinerja Pegawai (Studi Pada Pegawai Kantor Kecamatan Batu) Rusdiana Rusdiana; Pardiman Pardiman; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine: The influence of leadership, motivation, and salary. The influence of leadership on employee performance, 1) The influence of motivation on employee performance, 2) The effect of salary on employee performance, 3)This study uses quantitative methods with descriptive and inferential analysis. The number of samples used was 50 employee respondents at the Batu District Office, Batu City. The data sources used are primary and secondary sources. Data collection used a questionnaire with a Likert scale measurement while the analysis used was an instrument test, normality test, multiple linear regression analysis, hypothesis testing, and the coefficient of determination (R2) with SPSS 16.0 tools. the results of the study show that leadership greatly influences employee performance because good leaders will provide good facilities to employees so that employees have a strong desire to remain as members of the organization in the Batu District Office, Batu City. Keywords: Leadership, Motivation, Salary and Employee Performance
Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Hijab Rabbani (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang) Dina Alfina Helmania Putri; Achmad Agus Priyono; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine and analyze brand image, product quality and price which simultaneously have a significant influence on the decision to purchase the Rabbani hijab among students from the Faculty of Economics and Business at the Islamic University of Malang. This population was taken because students play an important role in the daily use of the hijab, with the consideration that this population can be reached by researchers. This population was taken because students play an important role in the daily use of the hijab, with the consideration that this population can be reached by researchers. The sample was determined using the Malhotra formula where 20x5 and 100 respondents were found. The research results show that the variables brand image, product quality and price have a significant influence simultaneously on purchasing decisions. Brand image variables partially influence purchasing decisions. Product quality variables partially influence purchasing decisions. The price variable partially influences purchasing decisions the Rabbani hijab among students at the Faculty of Economics and Business at the Islamic University of Malang and have a contribution to the purchasing decision of 93% , while the remaining 7% is explained by other variables outside the variables in this study. Keywords: Brand Image, Product Quality, Price, And Purchasing Decisions
Co-Authors Abdul Kodir Djaelani Achmad Agus Prioyono Achmad Agus Priyono Afi Rachmat Slamet Alfiah Alfiah Dina Alfina Helmania Putri Eka Farida Halimah Halimah Jayanto Tri Shac Seno Jeni Susyanti Kofifah Indria Novitasari Lutfi Aji Nursyah Alam Moh Ulil Ampri Muhammad Ajye Saputra Muhammad Rizalul Mukhlis Muhammad Wifaqul Azmi N. Rachma Nurul Farahdila Putri Pardiman Pardiman Putri Nataliasari Rois Arifin Ronny Malavia Mardani Rusdiana Rusdiana Salma Sundya Retha Shoufil Fadilah