Article Per Year (5 Year)
p-Index From 2021 - 2026
3.435
P-Index
This Author published in this journals
All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat GUYUB: Journal of Community Engagement E-JRM
Restu Millaningtyas
Universitas Islam Malang
Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
CANVA APPLICATION TRAINING AS A MARKETING DIGITALIZATION MEDIUM FOR SMEs IN DINOYO VILLAGE Restu Millaningtyas
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 3 (2023): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v7i3.14524

Abstract

SMEs owners who lack confidence and experience in creating promotional content, designing logos or brand names, and promoting their products through digital media, including social media and e-commerce platforms, can benefit from training in using the Canva application for digital marketing. The goal of this training is to enhance creativity, innovation, and knowledge of marketing content components. The research method employed in this study is Participatory Action Research (PAR).The training activities proceed smoothly, with participants gaining an understanding of offline and online marketing as well as the components of marketing content. Participants are able to use the Canva application effectively, creating logos and product posters. Moreover, they can leverage the results of logo and poster creation to promote their small businesses on WhatsApp statuses and other social media platforms utilized by the SMEs owners
Analisis Pengaruh Customer Service, Online Customer Review, Media Sosial, Dan Brand Image Terhadap Minat Beli Pada Marketplace Shopee (Studi Kasus Mahasiswa Di Kota Malang) Kofifah Indria Novitasari; Rois Arifin; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to examine customer service, online customer reviews, social media, and brand image on buying interest in the shopee marketplace (a case study of students in the city of Malang). The population in this study are students in the city of Malang who have an interest in buying at the shopee marketplace. The sampling technique used quantitative methods with a sample of 65 respondents. The analytical method used is multiple linear regression analysis with SPSS application tools. This study has met the requirements of the classical assumption test, multiple linear regression, hypothesis testing, and analysis of the coefficient of determination. The variables used in this study are buying interest (the dependent variable), while customer service, online customer reviews, social media and brand image (independent variables). The results of the study show that simultaneously the variables of customer service, online customer reviews, social media, and brand image simultaneously influence purchase intention. Partially, the variables of customer service and social media have an effect on purchase intention as well as online customer review variables, and brand image partially has no effect on purchase intention because the significant value is greater than 0.05 and the t-count <1.402 Keywords: Customer Service, Online Customer Reviews, Social Media, Brand Image 
Analisis Pengaruh Transaction Security, E-Service Quality Dan E-Trust Terhadap Customer Loyalty Pada Pengguna Mobile Banking BRImo (Studi Kasus Mahasiswa Universitas Islam Malang Angkatan 2019) Shoufil Fadilah; Ronny Malavia Mardani; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The purpose of this study is to quantify and evaluate the impact of transaction security, e-service quality, and e-trust on customer loyalty among BRImo mobile banking users. The strategy used is a quantitative strategy. Using this kind of purposeful sample study. 96 respondents who completed a questionnaire to calculate the slovin formula made up the sample for this study. Multiple linear regression analysis was the technique employed in this study for data analysis. Partial hypothesis testing (t-test) examines the data that were used. The results of his research show that transaction security and e-service quality partially have a significant effect on customer loyalty for BRImo mobile banking users, while e-trust partially has no significant effect on customer loyalty for BRImo mobile banking users. Keywords : Transaction Security, E-Service Quality, E-Trust, Customer Loyalty
Menumbuh Kembangkan Jiwa Kewirausahaan Santri Untuk Kemandirian Pondok Pesantren Bahrul Maghfiroh Kota Malang Lutfi Aji Nursyah Alam; Afi Rachmat Slamet; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract Islamic boarding school is one of the non-formal educational institutions spread across Indonesia. Pesantren is a unique form of “community” environment and has positive life values and religious education. However, at this time, along with the development of the era, Islamic boarding schools do not only teach about religious knowledge, nowadays Islamic boarding schools are experiencing an extraordinary shift in values, especially with regard to the world of work. If in the past, pesantren was still considered taboo when talking about work or worldly affairs, let alone developing entrepreneurship, now the development of entrepreneurship in the pesantren environment has become a necessity, especially if this is associated with pesantren education which prioritizes independence and hard work. With this entrepreneurial spirit will give birth to various types of creative businesses that are in accordance with local potential and resources, so that the economic independence of students will be realized. This research was conducted with the aim of providing an overview in developing the entrepreneurial spirit of students To provide an overview of the level of independence of Islamic Boarding School. Keywords : Entrepreneurship, Independence, Islamic Boarding School
Pengaruh Kepemimpinan Motivasi dan Gaji Terhadap Kinerja Pegawai (Studi Pada Pegawai Kantor Kecamatan Batu) Rusdiana Rusdiana; Pardiman Pardiman; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to determine: The influence of leadership, motivation, and salary. The influence of leadership on employee performance, 1) The influence of motivation on employee performance, 2) The effect of salary on employee performance, 3)This study uses quantitative methods with descriptive and inferential analysis. The number of samples used was 50 employee respondents at the Batu District Office, Batu City. The data sources used are primary and secondary sources. Data collection used a questionnaire with a Likert scale measurement while the analysis used was an instrument test, normality test, multiple linear regression analysis, hypothesis testing, and the coefficient of determination (R2) with SPSS 16.0 tools. the results of the study show that leadership greatly influences employee performance because good leaders will provide good facilities to employees so that employees have a strong desire to remain as members of the organization in the Batu District Office, Batu City. Keywords: Leadership, Motivation, Salary and Employee Performance
Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Hijab Rabbani (Studi Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang) Dina Alfina Helmania Putri; Achmad Agus Priyono; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research aims to determine and analyze brand image, product quality and price which simultaneously have a significant influence on the decision to purchase the Rabbani hijab among students from the Faculty of Economics and Business at the Islamic University of Malang. This population was taken because students play an important role in the daily use of the hijab, with the consideration that this population can be reached by researchers. This population was taken because students play an important role in the daily use of the hijab, with the consideration that this population can be reached by researchers. The sample was determined using the Malhotra formula where 20x5 and 100 respondents were found. The research results show that the variables brand image, product quality and price have a significant influence simultaneously on purchasing decisions. Brand image variables partially influence purchasing decisions. Product quality variables partially influence purchasing decisions. The price variable partially influences purchasing decisions the Rabbani hijab among students at the Faculty of Economics and Business at the Islamic University of Malang and have a contribution to the purchasing decision of 93% , while the remaining 7% is explained by other variables outside the variables in this study. Keywords: Brand Image, Product Quality, Price, And Purchasing Decisions
Pengaruh Kualitas Pelayanan, Promosi Dan Lokasi Terhadap Kepuasan Konsumen Dengan Perceived Value Sebagai Variabel Mediasi Pada Sektor Pariwisata (Studi Pada Desa Wisata Alam Taman Dolan Kota Batu) Yussy Nelda Putri Suwandan; Alfian Budi Primanto; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The tourism sector is vital for regional economic growth, requiring destination management to focus on value creation and consumer satisfaction. This study analyzes the impact of service quality, promotion, and location on consumer satisfaction, using perceived value as a mediating variable at Taman Dolan Nature Tourism Village, Batu City. Grounded in Resource-Based View (RBV) theory, the research treats these factors as strategic resources. Using a quantitative explanatory design, data were gathered from 130 respondents via purposive sampling and analyzed using PLS-SEM with SmartPLS. The results show that service quality significantly affects consumer satisfaction, whereas promotion and location do not. However, both service quality and promotion significantly influence perceived value. Furthermore, perceived value significantly impacts consumer satisfaction and effectively mediates the relationships between service quality, promotion, and satisfaction. The study concludes that enhancing consumer satisfaction in rural tourism depends on strengthening service quality to build positive perceived value for tourists.. Keywords: Service Quality, Promotion, Location, Perceived Value, Consumer Satisfaction 
Pengaruh Pembayaran Cash On Delivery Dan Online Customer Rating Terhadap Keputusan Pembelian Di Shoope (Studi Kasus Pada Mahasiswa FEB UNISMA Angkatan Tahun 2022) Ahmad Miftahul Ulum; N. Rachma; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to analyze the effect of cash on delivery  payment and online customer rating on purchasing decisions on the Shopee e-commerce platform. This research employed a quantitative approach using a survey method by distributing questionnaires to 105 students of the Faculty of Economics and Business, Universitas Islam Malang, class of 2022. Data were analyzed using multiple linear regression with SPSS. The results show that simultaneously cash on delivery and online customer rating have a positive and significant effect on purchasing decisions. Partially, cash on delivery has a positive and significant effect on purchasing decisions, and online customer rating also has a positive and significant effect. These findings indicate that transaction security and social information from customer ratings are important factors in enhancing consumer purchasing decisions. Keywords: Cash On Delivery, Online Customer Rating, Purchasing Decision, Shopee
Pengaruh Kemudahan dan Keamanan Terhadap Purchase Intention Dimediasi Kepercayaan Pada Pengguna Shopee Paylater Laura Ayu Selvianita; Muhammad Ridwan Basalamah; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to examine the influence of perceived ease of use and security on purchase intention, with trust serving as a mediating variable among Shopee Paylater users. The research adopts a quantitative approach and employs the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method to test relationships among variables specified in the research model. The data used are primary data collected through structured questionnaires distributed to respondents. The population of this study consists of students from the Faculty of Economics and Business at Universitas Islam Malang. The sampling technique applied is non-probability sampling using a purposive sampling method, involving 120 respondents with prior experience using Shopee Paylater in online transactions. The findings indicate that perceived ease of use does not have a significant direct effect on purchase intention. In contrast, security has a significant effect on purchase intention. Moreover, perceived ease of use and security significantly influence user trust. Trust also significantly affects purchase intention. Furthermore, perceived ease of use and security have a significant indirect effect on purchase intention through trust as a mediating variable. These results suggest that trust plays an important role in mediating the effects of ease of use and security on users’ purchase intention toward Shopee Paylater. Keywords: Perceived Ease of Use, Security, Trust, Purchase Intention
Pengaruh Konten Kreatif, Influencer, Dan Kepercayaan Digital, Terhadap Minat Beli Konsumen Generasi Z Pada Live Thrift Rulistia Arga Ardana; Harun Alrasyid; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract Digital transformation has reshaped how consumers obtain information, interact with sellers, and make purchasing decisions through social media. TikTok has emerged as a prominent platform by integrating live streaming features for marketing and transactional activities, including the rise of live thrift shopping. This study aims to analyze the influence of creative content, influencers, and digital trust on Generation Z's purchase intention in TikTok live thrift activities. A quantitative approach was employed using a survey method involving 100 respondents who met the criteria as TikTok users from Generation Z. Data were analyzed through multiple linear regression using SPSS version 26. The findings reveal that creative content, influencers, and digital trust have positive and significant effects on purchase intention, both partially and simultaneously. These results suggest that live-stream-based marketing strategies should emphasize engaging content presentation, credible communicators, and trust-building mechanisms to enhance promotional effectiveness and stimulate consumer purchasing decisions Keywords: Purchase Intention, Creative Content, Influencers, Digital Trust, Generation Z, TikTok Live Thrift
Co-Authors Abdul Kodir Djaelani Achmad Agus Prioyono Achmad Agus Priyono Afi Rachmat Slamet Ahmad Miftahul Ulum Alfiah Alfiah Alfian Budi Primanto Anang Habibi Basalamah, Muhammad Ridwan Bastomi, Mohamad Brahmadhita Pratama Mahardhika Dina Alfina Helmania Putri Eka Farida Halimah Halimah Harun Alrasyid Ilham Rizki Maulana Jayanto Tri Shac Seno Jeni Susyanti Kofifah Indria Novitasari Laura Ayu Selvianita Lutfi Aji Nursyah Alam Moh Andy Pamungkas Moh Ulil Ampri Mohammad Nurhadi Sudjoni Muhammad Ajye Saputra Muhammad Rizalul Mukhlis Muhammad Wifaqul Azmi N. Rachma Nur Hidayati Nurul Farahdila Putri Pardiman Pardiman Putri Nataliasari Rois Arifin Ronny Malavia Mardani Rulistia Arga Ardana Rusdiana Rusdiana Salma Sundya Retha Shoufil Fadilah Umi Kalsum Yussy Nelda Putri Suwandan