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All Journal Ekonomi Bisnis Media Ekonomi dan Manajemen JBTI : Jurnal Bisnis : Teori dan Implementasi Martabe : Jurnal Pengabdian Kepada Masyarakat Bisman (Bisnis dan Manajemen): The Journal of Business and Management Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat AKMENIKA Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bangsa Journal of Applied Economics in Developing Countries Jurnal Ilmu Manajemen
Fitri Susilowati, Fitri
Universitas Muhammadiyah Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PERAN SIKAP KONSUMEN DALAM MEMEDIASI PENGARUH ANTARA CELEBRITY ENDORSER, CITRA MEREK, DAN ONLINE CUSTOMER REVIEW TERHADAP NIAT BELI GENERASI Z Rizkalefatehania, Youcha; Susilowati, Fitri; Sumarmi, Saptaningsih
Jurnal Ilmiah Ekonomi Bisnis Vol. 30 No. 2 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kehadiran TikTok Shop turut meramaikan bisnis e-commerce di Indonesia. Nivea sebagai pelaku dalam e-commerce melalui platform TikTok Shop mengembangkan berbagai strategi pemasaran digital. Strategi yang dilakukan oleh Nivea antara lain dengan meningkatkan keterlibatan celebrity endorser dalam mempromosikan produk, membangun citra merek yang positif dan online customer review dari konsumen. Beberapa strategi pemasaran digital yang dilakukan oleh Nivea apakah efektif dalam meningkatkan niat beli konsumen menjadi fokus utama dalam penelitian ini. Sampel peneltian ditentukan dengan kriteria memiliki rentang usia 17-27 tahun atau masuk dalam rentang usia Gen Z, memiliki niat untuk membeli produk Nivea melalui aplikasi TikTok Shop dan berdomisili di DIY. Berdasarkan kriteria yang telah ditetapkan terdapat 190 responden. Teknik Partial Least Square Structural Equation Modeling (PLS-SEM) digunakan peneliti sebagai alat analisis data. Hasil pengujian statistic memperlihatkan sikap konsumen dipengaruhi oleh celebrity endorser, citra merek, beserta online customer review. Niat beli diberi pengaruh positif sekaligus signifikan oleh variabel citra merek, online customer review beserta sikap konsumen. Sementara celebrity endorser tidak memengaruhi niat beli. Niat beli melalui sikap konsumen diberi pengaruh positif sekaligus signifikan oleh variabel celebrity endorser, citra merek, beserta online customer review.
Optimalisasi Proses Administrasi, Produksi, dan Pemasaran pada UMKM Kerajinan Rotan Dayani Indonesia Ningrum, Natalia Ratna; Farhan, Fikri; Indriati, Inayat Hanum; Zalzalah, Guruh Gifar; Susilowati, Fitri; Abdullah, Fadhil Ali
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 6 (2025): Desember 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i6.818

Abstract

This community service program aims to evaluate the application of operational management systems in the management of a rattan handicraft business. The activities carried out covered administrative and marketing aspects, including the updating of physical and digital product catalogs, warehouse reorganization, development of operational standard operating procedures (SOPs), preparation of financial reports, and creation of social media marketing content. The main results indicate improved operational efficiency at Dayani Indonesia and strengthened digital marketing strategies. The updated product catalog was successfully prepared and uploaded to online platforms, the warehouse layout became more organized through the implementation of a new shelf numbering system, and prototypes of wooden and bamboo woven products were successfully produced. Based on these outcomes, it can be concluded that the application of operational management principles effectively enhances the operational performance of the rattan handicraft MSME at Dayani Indonesia, supporting its development as a growing small enterprise.
PROBABILITY OF CROP FAILURE DUE TO CLIMATE CHANGE, STUDY OF TOBACCO PLANT COMMODITIES IN TEMANGGUNG Susilowati, Fitri; Siswanta, Lilik; Suryanto, Suryanto
Journal of Applied Economics in Developing Countries Vol 3, No 2 (2018): Journal of Applied Economics in Developing Countries
Publisher : MESP–FEB UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jaedc.v3i2.40323

Abstract

The objective of the study is to determine the probability of tobacco farmers experiencing crop failure as a result of climate change. The agricultural sector, includes tobacco, is a commodity that is vulnerable due to climate change. Climate change is a natural phenomenon that cannot be avoided. Symptoms of this natural phenomenon are rainfall, humidity, irradiation and temperature of floods, droughts or shifts in seasons. If these symptoms are not anticipated, the farmers have the potential to experience loss and declining in the production of copper in the temanggung, as the backbone of the economy of Central Java Province. The research method used is Qualitative Descriptive statistics with Logistic Regression. Techniques for collecting data using questionnaire techniques, interviews, observation and literature. The sample in this study amounted to 100 respondents who were tobacco farmers in the Parakan District. Based on the results of the study of independent variables that affect the probability of harvest failure of tobacco farmers in the Parakan sub-district are: (1) Age, (2) Duration of Farming, (3) Labor Wage Level, (4) Farmer Group Membership.Keywords: Adaptation, Climate Change, Logistic, Crop Failure
Co-Authors Abdullah, Fadhil Ali Barzah, Sofiatul Budi Prasetyo, Ahmad Fadila, Nurul Farhan, Fikri Hidayatus S, Nurlailatul Indriati , Inayat Hanum Indriati, Inayat Hanum Mohammad Muslih Mugi Harsono Ningrum, Natalia Ratna PRAYOGO, ADI Rahmawati, Rahmawati Ratnaningrum, Natalia Rizal Faihaan, Ahmad Rizkalefatehania, Youcha Saptaningsih Sumarmi, Saptaningsih Sarah Rum Handayani Siswanta, Lilik Sudaryana, Arif Suryanto Suryanto Syahputri, Fika Adetia Wicaksana, Wahyu Aji Zalzalah, Guruh Ghifar Zalzalah, Guruh Gifar