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Journal : Interdisciplinary Social Studies

STRATEGIC PLAN ANALYSIS USING THE BALANCED SCORECARD FRAMEWORK AT YOGYAKARTA ISLAMIC HOSPITAL PDHI Prihatmoko, Cahyo; Kusbaryanto, Kusbaryanto; Hidayah, Nur
Interdisciplinary Social Studies Vol. 2 No. 1 (2022): Regular Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i1.312

Abstract

Background: Personal protection equipment (PPE) is becoming more and more difficult to come by, which makes service management less and less effective. The expectation is that hospitals will be able to navigate this epidemic phase by converting all obstacles into assets and all chances into strengths. Thus, despite the current crisis and condition, the hospital can endure and possibly expand. Aim: The purpose of this study is to analyze the strategic plan using the BSC framework. Method: This research is qualitative research with a case study approach conducted at RSIY PDHI. This research design uses an approach to explore and understand the organization by presenting a comprehensive picture and reporting a detailed description of the source of information and setting it up without any intervention from the researcher. Findings: From a financial perspective, three strategic targets are set, namely revenue growth, cost reduction, and profitability improvement. From the customer's perspective, four strategic targets are set, namely, increasing the quality and quality of service, increasing customer satisfaction, increasing the quality of customer relationships, and improving the image of the hospital. From the perspective of internal business processes, three strategic targets are set, namely the integration of internal service processes, the improvement of the quality of the service process to customers, and the increasing speed of the service innovation process. From the growth and learning perspective, three strategic targets are set, namely increasing employee capabilities, increasing employee satisfaction, and increasing the use of integrated information systems.
Co-Authors Abd. Rasyid Syamsuri Agustiningrum, Ratna Ainun Jariah Alfansyah, Donny Alika Anisa Nishihara Alika Anisa Nishihara Aria Dewanggana Arlina Dewi Ashidiqi, Aswin Imam Astuti, Inna Widya azizah khoiriyati Bintari, Astri Kurnia Budi Susatia Chyntia Vicky Alvionita Dixy Febrianita Titi Pratama Putri Dixy Febrianita Titi Pratama Putri, Dixy Febrianita Titi Pratama Ekorini Listiowati, Ekorini Fahrudiana, Fuadah Faisal, Yusuf Nur Falasifah Ani Yuniarti, Falasifah Ani Fathimah Kelrey Fatmah Afrianty Gobel Faturochman, Andrye Ferdiansyah Sirotujani Fitria Nurul Hidayah Galuh Shafira Savitri Gilang Indhira Mustika Herman Herman I Nyoman Roslesmana Ibnoris, Sutopo Ikhsan Masyhuri Imron Rosyadi Imron Rosyadi Indah Khairunnisa Khoiriyati, Azizah Kuntaman Kuntaman Kusumo, Mahendro Prasetyo Listiowati Listiowati Mahendro Prasetyo Mahendro Prasetyo Kusumo Maria Ulfa Maria Ulfa Masna Hasbi Masyhuri, Ikhsan Merita Arini Moch Zuhrul Balad Rosadi Muhammad Eko Atmojo, Muhammad Eko Murwanti, Murwanti Narulita, Richy Nishihara, Alika Anisa Nur Aini Abd. R Balafif Nur Aini Abd. R Balafif, Nur Aini Abd. R Nur Hidayah Ontivia Setiani Wahana Prabrowo, Novia Arumi Ashfa Prihatmoko, Cahyo Prima Widayani Purwanto Purwanto Puspita Ningrum Ramadina, Tazkia Ridlo, Hasan Muhammad Rosadi, Moch Zuhrul Balad rosita, meli Rosyida, Aisyah selvyana, Dita Ria Shafura, Nasywa Shariff, Shaharom Siti Maria Ulfah Sudarso Sudarso, Ns Sundari, Sri Tita Ratya Utari Tita Ratya Utari Titi Huriah Titih Huriah Titik Hidayati Titik Hidayati, Titik Tri Wulandari Kesetyaningsih WJ. Pudjirahardjo Yeni Isnaeni Yundari, Yundari Zamzami, Muhammad Farly