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All Journal Journal of Economic, Bussines and Accounting (COSTING) Enrichment : Journal of Management Ardhi: Jurnal Pengabdian dalam Negri
Amin Budiastuti
STIE Satria Purwokerto
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering

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Determining the Company Marketing Sales Perfomance Using the Operational Competitiveness Rating Analysis (OCRA) Method Ismawati; Pandu Adi Cakranegara; Amin Budiastuti; Kurniawansyah; Tienni Mariana Simanjorang
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.986

Abstract

Sales marketing can assist improved sales for a firm and can undoubtedly play a significant role in the process of introducing a new product. One of the initiatives in human resource management to build and enhance employee capabilities, particularly sales marketing in support of increasing sales, which is one of the company's goals, is sales marketing performance appraisal. Company executives typically assess each marketing salesperson's sales turnover when deciding which among them is the finest marketing salesperson. The goal of this study is to apply an operational competitiveness rating analysis method (OCRA) marketing performance assessment model with the assessment criteria namely discipline (C1), softskill and hardskill (C2), quality of work (C3), and absenteeism (C4) in order to avoid mistakes in decision-making or to give the impression of subjectivity in determining the best salesman. The study's findings, specifically the calculation of the final value of the ranking, led to an analysis showing how heavily the final result of the preference value for each alternative is influenced by using the maximum and minimum values for the performance rating of the alternatives in extraction.
Digitalisasi Marketing UMKM Sebagai Pendorong Peningkatan Ekonomi Masyarakat Desa Cikawung Kecamatan Pekuncen Kabupaten Banyumas Pipin Sri Sudewi; Amin Budiastuti; Rosalina Anindya Sari Kartika; Susanti Budiastuti; Sri Hartati
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 1 No. 5 (2023): Oktober : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v1i5.104

Abstract

Digitalization of MSME Marketing is a change from conventional to digital systems as an effort to increase the effectiveness and efficiency of business processes and MSME operations and make MSME business actors change their business management, especially in the field of marketing from conventional to modern practices. MSME stands for Micro, Small and Medium Enterprises, which is one of the models in trading activities, usually carried out by individuals or individuals with business entities that are smaller in scope. Cikawung Village as one of the villages where some of the people, apart from farming, are also MSME players, feels the need for digital technology for business continuity and economic improvement of the village community.
IDENTIFYING FACTORS THAT AFFECT EMPLOYEE PERFORMANCE Eric Hermawan; Emaya Kurniawati; Ansari; Rosalina Anindia Sari Kartika; Amin Budiastuti
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 3 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i3.15968

Abstract

This study aims to determine the influence of the work environment, work motivation and work discipline on employee performance at PT JNE Branch in Depok City. The research method used in this study uses a quantitative method. The population of employees working at PT JNE Branch in Depok City is 44 people. Determination of the number of samples using the Slovin census so that a sample of 44 people was obtained. The research instrument used a questionnaire and interview list. The results of the quantitative study were analyzed using Eviews 11. The results of the study obtained partially that the work environment, work motivation and work discipline have a positive and significant effect on employee performance at PT JNE Branch in Depok City, while simultaneously that the work environment, work motivation and work discipline have a positive and significant effect on employee performance at PT JNE Branch in Depok City
Co-Authors Ansari Cakranegara, Pandu Adi Emaya Kurniawati Eric Hermawan Ismawati Kurniawansyah Pipin Sri Sudewi Rosalina Anindia Sari Kartika Rosalina Anindya Sari Kartika Sri Hartati Susanti Budiastuti Tienni Mariana Simanjorang