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All Journal INFERENSI Jurnal Ilmiah Ekonomi Islam Journal of Finance and Islamic Banking EQIEN - JURNAL EKONOMI DAN BISNIS Shirkah: Journal of Economics and Business Social Science Studies Journal of Management and Islamic Finance Transformatif: Jurnal Pengabdian Masyarakat Unisia Journal of Islamic Economics Lariba Sanaamul Quran : Jurnal Wawasan Keislaman Journal of Finance and Islamic Banking JUEBIR: Journal of Economics and Business Research
Sri Walyoto
UIN Raden Mas Said Surakarta
Religion Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Pengaruh Green Awareness, Brand Image, dan Brand Trust Terhadap Keputusan Pembelian Produk The Body Shop di Kota Surakarta Ababil, Adeline; Walyoto, Sri
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 1 (2024): June 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i1.8911

Abstract

This quantitative research aims to determine the influence of green awareness, brand image, and trust on purchasing decisions. The sample used in this research was 100 respondents from The Body Shop consumers in Surakarta City. The data collection method was a questionnaire distributed to The Body Shop Surakarta City consumers. The sampling technique used is non-probability sampling with a purposive sampling approach where the researcher selects samples using certain and subjective criteria. Data analysis in this research uses multiple linear regression analysis by looking at the F statistical value and the T statistic. This research shows that the green awareness variable has a positive and significant influence on purchasing decisions. Meanwhile, the brand image variable has a negative and insignificant influence on purchasing decisions, and the brand trust variable has a positive and significant impact on purchasing decisions. Simultaneously or together, green awareness, brand image, and trust influence purchasing decisions. It is hoped that future researchers will use other variables or factors that can influence purchasing decisions.
KERUGIAN NILAI BUDAYA ADAT SUKU ANAK DALAM PEMBANGUNAN PERKEBUNAN KELAPA SAWIT DI JAMBI Walyoto, Sri
Journal of Islamic Economics Lariba Vol. 1 No. 1 (2015)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol1.iss1.art3

Abstract

Palm oil development in Jambi cause problems of society. This study was to estimate the economic loss of indigenous cultural communities palm oil development area. Economic concepts need to take into account cultural values consisting of value to direct and indirect use values which become elements of the construction costs. Direct use value from the perspective of the user community was estimated using TCM. Indirect use value is estimated using techniques CVM. The results obtained by the loss of indigenous cultural values of Rp4.517,4 million - Rp17.107,4 million. Area of research offers benefits to tourists and potential to become an eco-tourism destination nationally advanced culture to international efforts if it were made innovative improvements. This cultural value estimated using the lowest number based on population in Jambi Province alone, and do not take into account the population of other provinces in Indonesia as well as the population in the world. Increased public awareness of the importance of cultural and environmental preservation, cultural and environmental value benefits can go beyond the boundaries of a country.
Pengaruh Relationship Marketing, Kualitas Produk, dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Ummah, Inayatul; Walyoto, Sri
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 2 (2024): December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i2.8906

Abstract

This research aims to determine the influence of relationship marketing, product quality, and customer satisfaction on customer loyalty in the Twenty Five Florist home industry in Boyolali District. This type of research in quantitative research. The number of samples used in this research was 129 respondents taken from each sub-district in Boyolali District. The sampling technique uses purposive sampling with the sample collection method via Google Form and distributing questionnaires offline. Data analysis techniques use SPSS 21. The research results show that the relationship marketing variable partially has no effect on customer loyalty. Product quality has a positive and significant effect on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty. Then simultaneously relationship marketing, product quality, and customer satisfaction influence customer Loyalty in the Twenty Five Florist home industry in Boyolali.
Co-Authors Ababil, Adeline Ahmad Luthfi Ridho Hapsoro Cahyanti, Hana Regita Daryono Soebagiyo Dewi Ermawati Evi Nur Aini Fina Rahmawati Hapsoro, Ahmad Luthfi Ridho Ika Feni Setiyaningrum Joko Susanto Maulidya, Ikka Nihayah, Ana Zahrotun Nur Aida Choirunnisa Nur Romadhon, Farkhan Pramudya, Abdulrahman Rio Sintha Sujarwanti Suryati Suryati Ummah, Inayatul Zulfanita Dien Rizqiana