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All Journal Jurnal Manajemen dan Bisnis Sriwijaya YUME : Journal of Management Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Pendidikan dan Konseling Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora UPI YPTK Journal of Business and Economics Jurnal Ipteks Terapan : research of applied science and education

Rina Susanti

Universitas Putra Indonesia YPTK Padang

Author-ID : 5624683

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Strategi Komunikasi Lingkungan pada Pengelolaan Sampah di Jorong Galuang Kecamatan Sungai Pua Rina Susanti; Susi Evanita
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 3 (2022): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Pembangunan berkelanjutan berkaitan dengan pembangunan saat ini yang berdampak pada generasi mendatang. Masalah lingkungan menjadi topik pembahasan saat ini mengingat kerusakak lingkungan terjadi dimana-mana. Hal ini perlu tindakan cepat untuk mempertahankan keberlangsungan hidup generasi sekarang dan generasi mendatang. Dengan konsep pembangunan berkelanjutan sebuah gagasan untuk menyeimbangkan pembangunan dan lingkungan. Permasalahan sampah merupakan efek pembangunan yang terus di prioritasnkan dengan mengorbankan lingkungan. Untuk itu diperlukan komunikasi sebagai upaya pencegahan dan penangganan masalah sampah. Tindakan nyata yang dilakukan pemerintah Nagari Sungai Pua untuk ikut mensukseskan pembangunan berkelanjutan dengan mengeluarkan Peraturan Nagari No. 18 Tahun 2018 tentang sampah. Implementasi Peraturan nagari adalah program pelayanan penyemputan sampah Mitra Mandiri di Nagari Sungai Pua yang dikelola oleh Bunmnag. Sebagai upaya penanganan tumbukan sampah di sungai dan bantaran sungai. Program ini baru dijalankan dan butuh sosialisasi kepada masyarakat untuk bergabung menjadi mitra. Komunikasi yang digunakan komunikasi lingkungan dengan menggunakan komunikasi massa dengan spanduk dan komunikasi personal dengan mengunjungi rumah masyarakat. Berdasarkan observasi yang dilakukan komunikasi dinilai berpengaruh terhadap pengelolaan sampah yang dilihat dari sungai yang bersih dari sampah.

Digital Marketing dan Entrepreneurial Marketing dalam Mengoptimalkan Loyalitas Pelanggan: Peran Kepuasan Pelanggan Sebagai Mediasi Rina Susanti; Lidya Rizki Ananda; Engla Desnim Silvia
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 20, No 3 (2022): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v20i3.16974

Tujuan penelitian – Tujuan dari penelitian ini adalah untuk mengetahui pengaruh digital marketing dan entrepreneurial marketing terhadap loyalitas pelanggan Rumah Bintang Bordir dan Sulaman melalui kepuasan sebagai mediator. Desain/Metodologi/Pendekatan – Populasi adalah masyarakat kota Bukittinggi berusia 25-60 yang pernah berbelanja di Rumah Bintang Bordir dan Sulaman. Sampel berjumlah 100 pelanggan yang diambil melalui teknik sampel yaitu accidental sampling. Temuan – Secara langsung variabel digital marketing berpengaruh positif dan signifikan (nyata) terhadap kepuasan pelanggan, variabel entrepreneurial marketing berpengaruh positif dan signifikan (nyata) terhadap kepuasan pelanggan, digital marketing berpengaruh positif dan signifikan (nyata) terhadap loyalitas pelanggan, entrepreneurial marketing berpengaruh positif dan signifikan (nyata) terhadap loyalitas pelanggan, dan kepuasan kerja berpengaruh positif dan signifikan (nyata) terhadap loyalitas pelanggan. Secara tidak langsung variabel digital marketing berpengaruh terhadap variabel loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan dan variabel entrepreneurial marketing berpengaruh terhadap variabel loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan Keterbatasan penelitian – Penelitian ini terbatas hanya pada variabel loyalitas pelanggan dan data penelitian diambil dari 1 UMKM Bordir dan Sulaman yang ada di Kota Bukittinggi. Sehingga, hasil penelitian belum dapat disimpulkan secara general. Originalitas – Fokus penelitian terletak pada hubungan pengaruh digital marketing dan entrepreneurial marketing terhadap loyalitas pelanggan dan melihat bagaimana peran mediasi variabel kepuasan pelanggan.

Digital Marketing and Entrepreneurial Marketing in Optimizing Customer Loyalty Rina Susanti; Lidya Rizki Ananda; Engla Desnim Silvia
Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 16 No. 3 (2022): Jurnal Ipteks Terapan (Research Of Applied Science And Education)
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Research objective – The purpose of this study is to determine the effect of digital marketing and entrepreneurial marketing on customer loyalty at Rumah Bintang Embroidery and Embroidery through satisfaction as a mediator. Design/Methodology/Approach – The population is Bukittinggi people aged 25-60 who have shopped at Rumah Bintang Embroidery and Embroidery. A sample of 100 customers was taken through a sampling technique, namely accidental sampling. Findings – Digital marketing variables directly have a positive and significant (significant) effect on customer satisfaction, entrepreneurial marketing variables have a positive and significant (significant) effect on customer satisfaction, digital marketing has a positive and significant (significant) effect on customer loyalty, entrepreneurial marketing has a positive and significant impact significant (significant) on customer loyalty, and job satisfaction has a positive and significant (significant) effect on customer loyalty. Indirectly, digital marketing variables affect customer loyalty variables mediated by customer satisfaction and entrepreneurial marketing variables affect customer loyalty variables mediated by customer satisfaction. Research limitations – This research is limited to customer loyalty variables and research data is taken from 1 Embroidery and Embroidery SMEs in Bukittinggi City. Thus, the results of the study cannot be concluded in general terms. Originality – The focus of the research lies on the relationship between the influence of digital marketing and entrepreneurial marketing on customer loyalty and looks at the mediating role of customer satisfaction variables

DIGITAL MARKETING AND PRODUCT QUALITY ON CONSUMER LOYALTY OF EMBROIDERY AND EMBROIDERY PRODUCTS Rina Susanti; Deni Amelia
Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 16 No. 4 (2022): Jurnal Ipteks Terapan : research of applied science and education
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

This study intends to examine the mediating effect of consumer satisfaction on the influence of digital marketing and product quality on consumer loyalty. We distributed 100 questionnaires and all of them were returned and usable. The hypothesis was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) which managed to reveal that digital marketing and product quality have a positive and significant effect on customer satisfaction; digital marketing, product quality and customer satisfaction have a positive and significant effect on customer satisfaction. These findings illustrate that consumer satisfaction has a positive and significant mediating effect on the effect of digital marketing and product quality on consumer loyalty. This study intends to identify consumer loyalty and its determinants in UMKM actors in Bukittinggi. This is because there were only a few previous studies on embroidery and embroidery UMKM actors Therefore, this study offers a theoretical basis for further studies and practical implications for business actors

The Influence of Product Quality, Price and Digital Marketing on Purchase Intention Batik Products in Sungai Penuh City Fatma Ariani; Enny Sestriyenti; Engla Desnim Silvia; Rina Susanti
UPI YPTK Journal of Business and Economics Vol. 8 No. 2 (2023): May 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v8i2.239

The small industry is currently one of the crucial sectors in advancing the national economy, especially the Kerinci batik business. This study was conducted to discover the influence of the independent variables, namely product quality, price and digital marketing on interest in buying Batik Products. This study's population were Kerinci batik consumers located in Sungai Penuh City. Accidental sampling criteria determine the sample by distributing questionnaires to 50 consumers of Batik Kerinci, especially those in the Sungai Penuh City area. Data analysis consisted of descriptive, classical assumption, and multiple regression tests. Hypothesis testing consists of F test and t test. The study results show that only the product quality and price variables significantly and positively affect purchase intention. In contrast, the digital marketing variables have an effect. However, they are not significant; simultaneously, the product quality, price and digital marketing variables positively and significantly affect purchase intention.

Analisis Penerapan Green Supply Chain Management Terhadap Kinerja Perusahaan Pada UMKM Kuliner Roti di Kota Padang Suhery, Suhery; Linda, Muthia Roza; Ravelby, Thesa Alif; Yonita, Riza; Suwandhani, Deni; Susanti, Rina; Pulungan, Fatih Murtadha
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 26 No 2 (2024): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v26i2.1568

This study aims to analyze how the influence of eco design, green manufacturing and green purchasing on the performance of UMKM Culinary Bread companies in Padang City. The population that will be used as material in the research is all Bread Culinary MSMEs in Padang City, totaling 150 MSMEs. Data was collected through distributing questionnaires and data processing was carried out through SmartPLS version 4 software. The results of this study indicate that (1) eco design has a significant positive effect on company performance (2) Green manufacturing has a significant negative effect on company performance (3) Green purchasing has a positive effect significantly to the company's performance in UMKM Culinary Bread in Padang City. Abstrak Penelitian ini bertujuan untuk menganalisa bagaimana pengaruh eco design, Green manufacturing dan Green purchasing terhadap kinerja perusahaan UMKM Kuliner Roti di Kota Padang. Populasi yang akan dijadikan bahan dalam penelitian adalah seluruh UMKM Kuliner Roti di Kota Padang yang berjumlah 150 UMKM. Data dikumpulkan melalui penyebaran kuesioner dan pengolahan data dilakukan melalui perangkat lunak SmartPLS versi 4. Hasil penelitian ini menunjukan bahwa (1) eco design berpengaruh positif signifikan terhadap kinerja perusahaan (2) Green manufacturing berpengaruh negative signifikan terhadap kinerja perusahaan (3) Green purchasing berpengaruh positif signifikan terhadap kinerja perusahaan pada UMKM Kuliner Roti di Kota Padang.

Faktor Penentu Pertumbuhan Ekonomi Indonesia Susanti, Rina; Silvia, Engla Desnim; Ariani, Fatma
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 10 No. 1 (2024): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v10i1.2592

This research aims to determine: the effect of inflation on Indonesia's economic growth, the effect of HDI on Indonesia's economic growth and the effect of unemployment on economic growth in Indonesia. The data used in this research is secondary data sourced from the websites of various agencies including BPS, aseanstats.org, and kidb.adb.org, from 1993-2022. This research uses the Autoregressive Distributed Lag or ARDL analysis tool model. The ARDL model is a combination of autoregressive (AR) and distributed lag (DL) methods. The AR method is a method that uses one or more past data from the dependent variable, while DL is a regression method that involves data at the present and past times from the independent variable. This model can differentiate short-term and long-term responses of the variables studied. The findings of this study indicate that there is cointegration between the variables used in this study so that the ARDL test can be carried out. The results of short-term data processing show that inflation has had a negative and significant effect on Indonesia's economic growth in the current year, two and three years previously. Meanwhile, HDI has a significant influence in the current year and the previous two years. Meanwhile, unemployment has had a significant negative influence in the current year on Indonesia's economic growth. In long-term estimates, inflation and unemployment have a negative and significant effect on economic growth, however, HDI does not have a significant effect on Indonesia's economic growth.

Dampak Perubahan Harga Beras terhadap Kesejahteraan Petani: Studi Kasus Nagari Panyakalan Kabupaten Solok Silvia, Engla Desnim; Susanti, Rina; Ariani, Fatma; Yunus, Mukhlis
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 10 No. 2 (2024): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v10i2.2874

The high level of agricultural production in Solok Regency has not been in line with the increase in farmers' welfare. In fact, the level of farmer welfare is an important factor in the development of the agricultural sector. The aim of this research is to determine the impact of changes in rice prices on farmer welfare using a case study approach. Data collection techniques include interviews, observation and documentation. For technical data analysis through percentage analysis. This research revealed that 59.2% of farmers before the increase in rice prices had a good economic condition, however, when the price of rice increased, the economic condition of rice farmers became less good, amounting to 66.3%. Apart from that, some farmers stated that their income increased by a percentage of 9.2%. The increase in rice prices does not result in the consumption patterns of farming communities decreasing, farmers reduce rice consumption and use other foods that contain carbohydrates as substitute foods.

Integrating Creative Economy in the National Sustainable Development Plan Susanti, Rina; Silvia, Engla Desnim
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.7983

This research explores the integration of the creative economy into sustainable national development, focusing on its potential and challenges. The study highlights key sectors such as design, digital technology, tourism, and the arts, which contribute to economic growth, innovation, and cultural sustainability. However, it also identifies significant obstacles, including inadequate policy support, unequal access to markets, and the need for a skilled workforce. Through qualitative methods, including in-depth interviews and policy document analysis, the research examines the role of government in fostering a thriving creative economy. Case studies from countries like Sweden and Finland, which have successfully integrated creative industries into their development plans, provide valuable insights. The findings suggest that comprehensive policy frameworks, investment in education and innovation, and enhanced access to financial resources are essential for overcoming current challenges. Ultimately, the research offers recommendations for strengthening policies that support a sustainable creative economy, ensuring long-term socio-economic benefits. Keywords: Creative economy, sustainable development, policy integration, government role

Co-Authors Ariani, Fatma Deni Amelia Engla Desnim Silvia Engla Desnim Silvia Enny Sestriyenti Fatma Ariani Mukhlis Yunus Muthia Roza Linda, Muthia Roza Pulungan, Fatih Murtadha Ravelby, Thesa Alif Suhery, Suhery Susi Evanita Suwandhani, Deni Yonita, Riza

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