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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi EKUITAS (Jurnal Ekonomi dan Keuangan) Prima Ekonomika : Jurnal Ekonomi dan Bisnis Jurnal E-Bis: Ekonomi Bisnis International Journal of Business, Management and Economics Jurnal Bisnis, Manajemen, dan Akuntansi Asian Journal of Management Analytics Journal of Business Management and Economic Development Jurnal Penelitian Pendidikan Indonesia Jurnal Pengabdian Kepada Masyarakat
Dwi Wahyu Pril Ranto, Dwi Wahyu Pril
Akademi Manajemen Administrasi YPK Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Jurnal Bisnis, Manajemen, dan Akuntansi

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Pengaruh Word of Mouth dan Harga terhadap Kepuasan Konsumen pada Aplikasi Maxim Mansur, Angelina Triana; Murtini, Mukti; Ranto, Dwi Wahyu Pril
Jurnal Bisnis, Manajemen, dan Akuntansi Vol. 11 No. 2 (2024): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v11i2.188

Abstract

The number of online transportation companies in Indonesia is growing due to advances in technology that enable everything to be done online. This study used quantitative methods to determine the impact of word of mouth and price variables on consumer satisfaction with the Maxim application. A questionnaire was distributed to 115 users of the Maxim online transportation application, and the data was processed using SSPS with multiple linear regression analysis, T-test, r-test, R2 test, Validity test, and Reliability test. The results showed that word of mouth and price had a positive effect on consumer satisfaction with the Maxim application. A number 78.3% of consumer satisfaction was influenced by the independent variables, namely word of mouth (X2) and price (X2) while the remaining 21.7% is influenced by other variables in this research.
Co-Authors Arifin , Noor Dedi Prayitno Diwanti, Dyah Pikanthi Edi Cahyono Endang Hariningsih, Endang Mansur, Angelina Triana Murdapa, Purnama Andri Murtini, Mukti Oktafiani, Debby Mulya Prasetyanto, Wahyu Eko Sarjita, Sarjita Silvia Janna Vingki Sudarto Sudarto Wijayanto, Sigit Ary