Claim Missing Document
Check
Articles

Found 12 Documents
Search

Mengevaluasi Efektivitas Strategi SEO On-Page dan Off-Page untuk Peningkatan Peringkat Mesin Pencari: Evaluating the Effectiveness of On-Page and Off-Page SEO Strategies for Improved Search Engine Rankings Pandu Sapto Desmantyo; Delfta Tunjung Baswarani; Agastya Pandu Satriya Utama; Reisa Nur Hasanah
Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): Jurnal ABDIMAS-HIP Pengabdian Kepada Masyarakat
Publisher : LPPM Akbid Harapan Ibu Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37402/abdimaship.vol6.iss1.364

Abstract

Search Engine Optimization (SEO) training activities were carried out in the Cibiru Wetan Tourism Village for the reason that the Cibiru Wetan tourist village wanted to participate in the Indonesian Tourism Village Award in the digital village category, and one of the indicators was an increase in traffic visiting the Cibiru Wetan tourist village website and optimization of Search Engine Optimization (SEO) was the solution. It was proven that this assistance was successful in increasing village officials' understanding of digital marketing. Involving 21 participants, this training focused on basic SEO concepts, keyword optimization, content creation and website analysis. Before the training, SEO knowledge was only possessed by one individual, but afterward, all participants showed significant improvements in their understanding and competency, with post-test scores increasing from 20% to 70%. This program also supports target villages in participating in the Indonesian Tourism Village Award (ADWI). This activity emphasizes the importance of digitalization in advancing sustainable tourism, empowering local communities. The results of this training will not only benefit Cibiru Wetan Village but also become a model that can be applied by other villages who want to develop their tourism sector in a sustainable manner.
Alignment of Rural Tourism Development in the Special Economic Zone (SEZ): (for Tourism with the Travel and Tourism Development Index (TTDI) Concept in Jatigede, Sumedang) Ahmad Rimba Dirgantara; Delfta Tunjung Baswarani
Journal of Research on Business and Tourism Vol. 5 No. 2 (2025): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104005220253

Abstract

This research article examines the alignment of rural tourism development in the Jatigede Tourism Special Economic Zone (SEZ) with the Travel and Tourism Development Index (TTDI) indicators. The primary focus of the study is to evaluate the extent to which the SEZ development plan in this region accommodates principles of inclusive, sustainable, and competitive tourism, particularly in the context of villages affected by the construction of the Jatigede reservoir. Using a descriptive, exploratory, and explanatory approach, this study applies the TTDI framework to assess infrastructure, environmental sustainability, human resource capacity, socio-cultural dynamics, and local policy readiness. The findings indicate that the development planning of the Jatigede Tourism SEZ has strong potential to enhance rural tourism; however, further alignment with TTDI standards particularly regarding environmental considerations and local community participation is necessary. The study recommends a collaborative development model involving local governments, village communities, and investors to establish an SEZ that fosters local economic growth while preserving socio-cultural heritage. These recommendations are intended to serve as a strategic reference for policymakers to ensure that implementing the Jatigede Tourism SEZ aligns with TTDI principles and sustainable development goals.