Articles
<![CDATA[Equality of Strategy and Resources in Plastic Packaging Industry Companies Case Study : PT. Sinergi Inti Plastindo Tbk ]]>
<![CDATA[Khoirun Nisa Bahri]]>
<![CDATA[ International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 1 No 4 (2022): IJHESS-FEBRUARY 2022 ]]>
Publisher : <![CDATA[CV. AFDIFAL MAJU BERKAH ]]>
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DOI: 10.55227/ijhess.v1i4.90
<![CDATA[This study aims to identify a strategic group model in the plastic packaging industry in Indonesia. The plastic packaging industry plays an important role in the manufacturing industry. With the increasing demand for a manufactured product, the plastic packaging industry is still very tempting for business people. Strategic Group is a number of business units or a number of companies that use the same strategy with the same resources. This research focuses on PT. Sinergi Inti Plastindo, Tbk a plastic packaging company in Indonesia. The company produces various types of plastic packaging for food products. This case study research method is also used to describe a strategy used by companies as a strategy to deal with competition in industrial groups. The results of the research show that the market leader holds the highest sales in 2019 using the same strategy as its competitors. The results also show that companies operating in the same industry need to develop their product types. Don't just focus on one type of product. The number of types of products produced will increase the sales of the company. In addition, the market share obtained by the company will be higher.]]>
<![CDATA[Application of TIROCA Model at PT SPINDO ]]>
<![CDATA[Khoirun Nisa Bahri]]>;
<![CDATA[Nadia Meirani]]>;
<![CDATA[Popy Rufaidah]]>
<![CDATA[ International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019 ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/ijabim.v4i1.383
<![CDATA[This paper aims to examine the application of strategic analysis with the TIROCA (Tangible Asset, Intangible Asset, and Organisational Capability) model as a basis to identify the strengths and weaknesses of a company, namely, PT Steel Pipe Industry of Indonesia, Tbk. (PT SPINDO, Tbk.). The company is one of the steel pipe manufacturers in Indonesia. The company has the largest production capacity in Indonesia and has experience in producing various kinds of steel pipes / tubes and various other related products. The company is one of the largest steel pipe manufacturers with the largets production capacity in Indonesia. The paper used a case study research method in order to explore the strategic strengths and weaknesses of the company through its: tangible asset, intangible asset, and organisational capability. The results of the study show the company's superiority come from the following three-resources: (1) tangible resources are derived from the sophistication of machinery and factory equipment; (2) intangible resources are generated from the innovation and creativity of the firm’s HR in creating various products; and (3) organizational capability resources derived from the firm’s competencies and skills in managing product development and the ability to recruit HR.]]>
<![CDATA[Strategic Analysis using TIROCA Model: Case Study at PT Steel Pipe Industry of Indonesia, Tbk. (PT SPINDO, Tbk.). ]]>
<![CDATA[Khoirun Nisa Bahri]]>;
<![CDATA[Nadia Meirani]]>;
<![CDATA[Popy Rufaidah]]>
<![CDATA[ Journal of International Conference Proceedings (JICP) Vol 1, No 2 (2018): Proceedings of the 2nd International Conference of Project Management (ICPM) Gor ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/jicp.v1i2.313
<![CDATA[This paper aims to examine the application of strategic analysis with the TIROCA (Tangible Asset, Intangible Asset, and Organisational Capability) model as a basis to identify the strengths and weaknesses of a company, namely, PT Steel Pipe Industry of Indonesia, Tbk. (PT SPINDO, Tbk.). The company is one of the steel pipe manufacturers in Indonesia. The company has the largest production capacity in Indonesia and has experience in producing various kinds of steel pipes / tubes and various other related products. The company is one of the largest steel pipe manufacturers with the largets production capacity in Indonesia. The paper used a case study research method in order to explore the strategic strengths and weaknesses of the company through its: tangible asset, intangible asset, and organisational capability. The results of the study show the company's superiority come from the following three-resources: (1) tangible resources are derived from the sophistication of machinery and factory equipment; (2) intangible resources are generated from the innovation and creativity of the firm’s HR in creating various products; and (3) organizational capability resources derived from the firm’s competencies and skills in managing product development and the ability to recruit HR. Keywords: TIROCA Model, strategic analysis, tangible assets, intangible assets, and organizational capability]]>
<![CDATA[PENGEMBANGAN PARIWISATA BERBASIS MASYARAKAT PADA MASYARAKAT SEKITAR DAYA TARIK WISATA SEJARAH BUDAYA KERATON KASEPUHAN CIREBON ]]>
<![CDATA[Delfta Tunjung Baswarani]]>;
<![CDATA[Khoirun Nisa Bahri]]>;
<![CDATA[Lutfiatul Mahmudah]]>
<![CDATA[ Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 10 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Tapanuli Selatan ]]>
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DOI: 10.31604/jpm.v5i10.3822-3839
<![CDATA[Pemberdayaan masyarakat merupakan salah satu faktor penting dalam pengembangan daya tarik wisata selain pengembangan fasilitas wisata, fasilitas umum, dan aksesibilitas/ sarana prasarana. Maka akan baik jika masyarakat di kawasan Keraton Kasepuhan Cirebon ini dikembangkan dan diberdayakan melalui konsep pariwisata berbasis masyarakat. Adanya pengembangan Kampung Wisata Adat Magersari Mandalangan juga mendukung program dari Dinas Kebudayaan dan Pariwisata tentang pengembangan kampung-kampung wisata di Kota Cirebon. Penelitian ini menggunakan metode penelitian kualitatif dengan pengambilan datanya melalui bantuan studi literatur, wawancara pada berbagai pihak. Hasil dari penelitian menemukan bahwa masyarakat tidak memiliki pengetahuan yang cukup terhadap pariwisata dan masih memiliki sikap apatis terhadap cagar budaya yang berada di sekitar tempat tinggal mereka sehingga banyak situs cagar budaya yang rusak dan tidak terawat. Selain itu belum terbentuk program paket wisata, dan fasilitas-fasilitas pendukung wisata. Saran pengembangan pada penelitian ini berpedoman pada permasalahan yang terjadi di Kampung Wisata Adat Mandalangan dan daapt dilaksanakan oleh Dinas Kebudayaan dan Pariwisata Kota Cirebon selaku pemerintah daerah, Pemerintah Kelurahan Kesepuhan, Keraton Kasepuhan Cirebon, dan POKDARWIS Magersari Mandalangan.]]>
<![CDATA[Pengaruh Relationship Marketing Terhadap Customer Loyalty dengan Dimediasi oleh Customer Satisfaction pada PT. Unilever ]]>
<![CDATA[Abdul Rozak]]>;
<![CDATA[Budi Harto]]>;
<![CDATA[Rivaldi Arissaputra]]>;
<![CDATA[Khoirun Nisa]]>
<![CDATA[ ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Vol 8 No 2 (2022): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2022 ]]>
Publisher : <![CDATA[Program Studi Administrasi Bisnis POLITEKNIK LP3I BANDUNG ]]>
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DOI: 10.38204/atrabis.v8i2.1093
<![CDATA[Persaingan bisnis semakin ketat sebagai akibat mekanisme global perdagangan dunia melalui penawaran beragam produk sejenis guna mempertahankan loyalitas pelanggan dengan tetap memberi nilai kepuasan kepada para pelanggan. Timbulnya persaingan ketat dan keharusan dalam mempertahankan loyalitas pelanggan khususnya akibat pandemi covid-19 merupakan fenomena yang melatarbelakangi penelitian sehingga tujuan penelitian ini untuk menganalisa pengaruh variabel relationship marketing(X) terhadap variabel customer loyalty (Y2) yang dimediasi oleh variabel customer satisfaction (Y1) pada PT Unilever. Sampel penelitian berjumlah 200 responden pelanggan produk Unilever khusus bidang homecare dengan pengambilan data secara purposive sampling di wilayah Kota Bandung – Indonesia. Hasil analisis statistik menggunakan uji ‘Sobel Test’, menyatakan bahwa relationship marketing dengan dimensi: customer expectation, building service partnership, empowering employees; memiliki pengaruh positif dan signifikan terhadap customer loyalty dengan dimediasi oleh customer satisfaction pada produk PT Unilever.]]>
<![CDATA[Sosialisasi Regulasi Ekspor dan Pemasaran E-Commerce Pada Sentra Kerajinan Industri Kaos Sablon Kawasan Jalan Suci Bandung ]]>
<![CDATA[Minhajuddin Minhajuddin]]>;
<![CDATA[Abdul Rozak]]>;
<![CDATA[Khoirun Nisa Bahri]]>
<![CDATA[ Madaniya Vol. 4 No. 4 (2023) ]]>
Publisher : <![CDATA[Pusat Studi Bahasa dan Publikasi Ilmiah ]]>
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DOI: 10.53696/27214834.588
<![CDATA[Perkembangan globalisasi yang sangat pesat dan dan sistem perdagangan bebas yang sudah melibatkan sebagian besar negara di dunia termasuk Indonesia. Maka semua pelaku industri domestik termasuk UMKM, harus menyadari pentingnya memahami regulasi ekspor sebagai bekal untuk bersaing di pasar global. Kegiatan ini bertujuan untuk mensosialisasikan regulasi ekspor dalam rangka optimalisasi pemasaran ke pasar global. Metode yang digunakan dengan cara penyampaian materi dan praktik pemasaran ekspor melalui e-commerce. Sosialisasi ini juga membahas bagaimana strategi bagi eksportir pemula dalam hal menganalisis target pasar yang akan dicapai dengan memanfaatkan proses digitalisasi. Pretest yang dilakukan menunjukkan bahwa para pelaku usaha sablon yang tergabung dalam komunitas Kampung Wisata Sablon (KWS) belum memahami urgensi pemasaran e-commerce dan belum mengetahui regulasi ekspor. Di akhir kegiatan setelah selesai tutorial desain e-commerce dan sosialisasi ekspor, hasil menunjukkan bahwa 100% peserta yang hadir sudah memahami proses pembuatan e-commerce sebagai saluran marketing dan memahami regulasi dasar ekspor.]]>
<![CDATA[Pendampingan Pemasaran Produk Ekspor Melalui Aplikasi E-Commerce Pada Sentra Kaos Sablon Bandung ]]>
<![CDATA[Abdul Rozak]]>;
<![CDATA[Minhajuddin Minhajuddin]]>;
<![CDATA[Khoirun Nisa Bahri]]>;
<![CDATA[Tiara Felinda Amalia]]>
<![CDATA[ Madaniya Vol. 4 No. 4 (2023) ]]>
Publisher : <![CDATA[Pusat Studi Bahasa dan Publikasi Ilmiah ]]>
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DOI: 10.53696/27214834.632
<![CDATA[Sentra kaos sablon Jalan Suci Bandung merupakan salah satu sentra industri yang menjadi fokus pemerintah terhadap pengembangan industri fashion nasional. Namun sentra pelaku usaha kaos sablon tersebut masih belum optimal, hal ini terlihat dari fluktuasi penjualan kaos sablon yang mengalami pasang surut dan memiliki kendala dari segi strategi pemasaran. Promosi yang dilakukan oleh pelaku industri kaos sablon masih menggunakan cara tradisional, yakni dengan memasang spanduk di daerah jalan suci serta menggunakan media massa melalui koran, majalah dan televisi. Tim pelaksana pengabdian kepada masyarakat prodi perdagangan internasional Universitas Aisyiyah Bandung berupaya memberikan solusi dari permasalahan yang terjadi melalui pelatihan aplikasi e-commerce disertai pendampingan kepada para pelaku usaha di industri kaos sablon jalan suci bandung. Metode yang disampaikan melalui teknik ceramah dan diskusi interaktif guna memberikan pemahaman pembuatan profil dan landing page dengan memajang produk pada laman website masing-masing toko melalui media sosial kontemporer. Strategi pemasaran produk kaos sablon menggunakan e-commerce merupakan bagian dari e-business; di mana cakupannya lebih luas, tidak hanya sekedar perniagaan namun mencakup kolaborasi mitra bisnis, pelayanan nasabah, dan lainnya. Program pengabdian ini mampu memberikan manfaat besar dan tepat sasaran bagi pelaku UMKM setempat. Model pelatihan ini sangat efektif dalam memberikan wawasan pengetahuan baru di bidang pemasaran online khususnya pembuatan blog website e-commerce dan landing page sebagai sarana promosi produk secara global.]]>
<![CDATA[The Influence of Instagram, Brand Image, and Price on Online Purchase Decisions ]]>
<![CDATA[Bahri, Khoirun Nisa]]>;
<![CDATA[Komaladewi, Rita]]>
<![CDATA[ Asia Pacific Journal of Management and Education (APJME) Vol 6, No 1 (2023): March 2023 ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/apjme.v6i1.1654
<![CDATA[This paper aimed to examine the impact of social media Instagram, brand image, and price on online purchasing decisions on SME customers. The sample size in this study was 100 respondents from Atthahirah Clothing's customers. Structural Equational Modeling (SEM) with SmartPLS 3.0 program was used as the analysis technique. The results show that the use of Instagram has no significant effect on online purchasing decision, also consumers do not consider brand image when they make online purchasing decisions. Meanwhile, price positively affects online purchasing decisions. In conclusion, the biggest motivation for Atthahirah consumers in making online purchasing decisions is price. Therefore, pricing is important in determining online purchasing decisions for hijab fashion SMEs consumers.]]>
<![CDATA[Sustainable and Quality Tourism Training for the Local Community of Braga Tourism Village ]]>
<![CDATA[Baswarani, Delfta Tunjung]]>;
<![CDATA[Desmantyo, Pandu Sapto]]>;
<![CDATA[Bahri, Khoirun Nisa]]>;
<![CDATA[Wibawa, Rizka Nala]]>
<![CDATA[ Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) Vol 10, No 3 (2024): September ]]>
Publisher : <![CDATA[Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada ]]>
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DOI: 10.22146/jpkm.91036
<![CDATA[The readiness and participation of the community in balancing their area to become a destination with quality tourism is needed. Therefore, community empowerment is needed, which aims to harmonize the existing strategic plan for the community living in Braga Tourism Village, which requires readiness and participation in its development because the community lives around an area with historical and cultural tourism potential, which of course needs to be preserved and utilized by applicable laws. The community needs to identify the potential and implement suitable programs based on the concept and applicable laws. With this provision, it was hoped that community-based tourism efforts would support the existence of areas with potential cultural and historical attractions and promote quality tourism. This community service program aims to provide material on the concept of quality tourism and sustainable tourism. This program aimed to maximize the potential of the cultural history tourist attraction of Braga Tourism Village, which then targets the community to understand and apply the material that has been given in the training. The activity method is in the form of exposure to quality and sustainable tourism material to maximize existing potential. This program was divided into three parts: planning and preparation, implementation, monitoring, and evaluation. This training program was well executed because the community had better post-test score results compared to the pretest. However, they still need to learn more about the positive impact of tourism on the environment and its application in the community, especially businesses that support tourism.]]>
<![CDATA[Customer relationship management, brand image, social media instagram, dan efeknya terhadap keputusan pembelian produk jasa ALC Indonesia ]]>
<![CDATA[Bahri , Khoirun Nisa]]>;
<![CDATA[Baswarani , Delfta Tunjung]]>;
<![CDATA[Santika, Santika]]>
<![CDATA[ Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan ]]>
Publisher : <![CDATA[Departement Of Accounting, Indonesian Cooperative Institute, Indonesia ]]>
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DOI: 10.32670/fairvalue.v5i4.2565
<![CDATA[This study aims to determine whether there is a significant relationship between customer relationship management, brand image and Instagram social media on purchasing decisions on ALC Indonesia's service products. This research is a quantitative research using a survey method. The nature of this research is descriptive and verification. In this study, the population taken was large and the size was not known with certainty. The number of samples proposed by using purposive sampling technique is as many as 100 respondents. Based on the research that has been done, it can be concluded that customer relationship management, brand image, Instagram social media influence the decision to purchase ALC Indonesia's service products. And customer relationship management through brand image influences the decision to purchase ALC Indonesia's service products and also Instagram social media through brand image influences the decision to purchase ALC Indonesia's service products.]]>
