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All Journal Journal of Business and Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JPI Pendas : Jurnah Ilmiah Pendidikan Dasar Zero : Jurnal Sains, Matematika, dan Terapan (JIML) JOURNAL OF INNOVATIVE MATHEMATICS LEARNING Alinea: Jurnal Bahasa, Sastra, dan Pengajaran Jurnal Edukasi Journal of Citizenship Values Jurnal Hukum Islam dan Hukum Keluarga JBC
Dini Apriani, Dini
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Analisis Tindak Tutur dalam Wacana Iklan Gadaiku by Hartadinata Abasi pada Media Sosial Instagram Nurhidayah, Nurhidayah; Pafilay, Dian; Apriani, Dini; Ade Riyanto, Andra; Asyhar, Mochammad
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 5 No. 2 (2025): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v5i2.1552

Abstract

This study aims to examine speech acts in advertising discourse on the Instagram account Gadaiku by Hartadinata Abasi using a qualitative approach. Amid the rapid development of the digital era, Instagram has become one of the main social media platforms facilitating interactive two-way communication, enabling users not only to receive information but also to respond, comment, and instantly share content. Various features such as Stories, Reels, and IGTV provide creative opportunities for businesses to reach a wide audience, especially in Indonesia, which had around 103 million active users at the beginning of 2025. The data collection techniques in this study include reading, non-participant observation, and note-taking on Instagram posts from the May 2025 edition. The analysis identified three types of speech acts: locutionary (9 data), illocutionary (15 data), and perlocutionary (9 data), totaling 33 data points. Locutionary acts are used to convey information literally and factually, such as explanations or direct statements. Illocutionary acts function to invite, motivate, advise, or offer solutions to influence the audience’s attitudes or behaviors, while perlocutionary acts aim to elicit certain effects or responses from the audience, such as encouraging real action, building trust, or creating emotional engagement. The findings of this study demonstrate that the speech act strategies employed in Instagram advertisements are effective in building persuasive and interactive communication with today's digital audience. The varied use of speech acts allows advertising messages to be not only informative but also capable of building emotional connections, motivating, and encouraging the audience to act according to marketing objectives. This marks a significant shift from traditional media to digital media, where interactivity, audience segmentation, and flexible content formats become key advantages in modern marketing communication strategies.
STRENGTHENING ENVIRONMENTAL CARE CHARACTER THROUGH PROJECT-BASED LEARNING IN PANCASILA EDUCATION IN ELEMENTARY SCHOOLS Apriani, Dini; El widdah, Minnah; Fatmawati, Kiki
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01, Maret 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.41365

Abstract

This study aims to enhance students’ environmental care attitudes through the implementation of the Project-Based Learning (PBL) model in Pancasila Education for fifth-grade students at State Elementary School 29/VII Lubuk Sayak. The research employed a classroom action research approach using the Kemmis and McTaggart model, conducted in two cycles, each consisting of planning, action implementation, observation, and reflection stages. The research subjects comprised 19 students. Data were collected through observations, an environmental care attitude questionnaire, and documentation. Data analysis was carried out using descriptive quantitative and qualitative methods. The results indicate a significant improvement in students’ environmental care attitudes. In the pre-cycle stage, the percentage of mastery of environmental care attitudes was 35%, categorized as low. After the implementation of Project-Based Learning in Cycle I, the mastery percentage increased to 70%, categorized as fairly good. Furthermore, in Cycle II, the mastery percentage reached 95%, categorized as very good. This improvement was accompanied by increased student learning activities and teacher teaching activities, which reached 92.5% in Cycle II. These findings demonstrate that the Project-Based Learning model is effective in enhancing elementary school students’ environmental care attitudes through contextual, collaborative, and character-oriented learning. Therefore, Project-Based Learning can be considered an alternative instructional model in Pancasila Education to strengthen environmental care character in accordance with the values of the Pancasila Student Profile.
Co-Authors Ade Riyanto, Andra Arif Wibowo Asyhar, Mochammad Atep Sujana Dadang Kurnia, Dadang Dewi Lutfiati Dona Dinda Pratiwi Fatmawati, Kiki Fatmawati, Risdiana Andika Haliah, Haliah Harry Dwi Putra, Harry Dwi Heris Hendriana Minnah El Widdah Mujib Mujib, Mujib Nanda Lega Jaya Putra Nurhidayah Nurhidayah Pafilay, Dian ritonga, ferdiansyah Salman Al Farisi, Salman Utami, Purwani Puji Yuliani Dwi Lestari