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All Journal Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Operations Management and Information System Studies Journal of Indonesian Management Jurnal Ecogen
Abror
Universitas Negeri Padang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Customer satisfaction, customer engagement, trust, and online review of maxim application user Alfajri Wetra; Abror
Operations Management and Information System Studies Vol. 2 No. 4 (2022): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v2i4.91

Abstract

This study's main objective was to determine how user engagement and happiness with the Maxim application in the city of Padang affected their online reviews. Second, comprehending how customer participation in online reviews is impacted by the use of the Maxim application in the city of Padang. The results of the investigation allow us to derive the following conclusions: Online Reviews (Y) of users of the Maxim application in Padang City are significantly and favorably influenced by Customer Satisfaction (X1) in that city. Online Reviews (Y) of users of the Maxim application in Padang City are positively and significantly impacted by Customer Engagement (X2) as well. Second, customer engagement (Z) users of the maxim application in Padang have a positive and considerable influence on customer satisfaction (X1) users. Third, Customer Engagement has an impact on Online Reviews through Customer Satisfaction, but Trust (X2) has a positive and significant impact on Online Reviews (Y) of users of the Maxim application in the city of Padang. Fifth, Padang's customer engagement (Z) has no bearing on online reviews (Y) of Maxim application users; if customer engagement is insignificant, then usage of the Maxim application won't increase.
The effect of subjective norm and electronic word of mouth on university choice Tirta Alkautsar Amril; Abror
Operations Management and Information System Studies Vol. 3 No. 2 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i2.120

Abstract

The purpose of this study was to determine the effect of subjective norms and electronic word of mouth on university choice with brand equity as a mediating variable (case studies at Universitas Negeri Padang). This research is quantitative research with the positivistic method. The sampling technique in this study used the nonprobability sampling method, namely the purposive sampling technique. Data was collected using a questionnaire in the form of a Likert scale with five alternative answers. The data analysis technique used SEM-PLS with software SmartPLS version 3. The results of the study found that subjective norms had a direct and significant effect on university choice. E-wom has a direct and significant effect on university choice. Brand equity has a direct and significant effect on university choice. Subjective norms have a direct and significant effect on brand equity. E-wom has a direct and significant effect on brand equity. There is an influence of subjective norms on university choice mediated by brand equity. There is an influence of e-wom on university choice mediated by brand equity.
Culinary Competitiveness : A Systematic Literature Review and Bibliometric Analysis Khadijah Nurani; Yunia Wardi; Abror; Perengki Susanto
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 6 No. 2 (2026): Article Research Juli 2026
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v6i2.8662

Abstract

Industri kuliner saat ini mengalami transformasi yang sangat pesat sebagai dampak dari globalisasi, digitalisasi, serta perubahan preferensi konsumen yang semakin dinamis. Kondisi tersebut menjadikan culinary competitiveness sebagai faktor strategis dalam meningkatkan daya saing usaha di sektor kuliner. Namun demikian, kajian mengenai daya saing kuliner masih bersifat terfragmentasi dan belum memiliki kerangka konseptual yang komprehensif. Penelitian ini bertujuan untuk menganalisis perkembangan literatur culinary competitiveness, mengidentifikasi pola distribusi penelitian, serta mengeksplorasi implikasi teoritis dan praktis bagi penelitian di masa mendatang. Penelitian ini menggunakan pendekatan Systematic Literature Review (SLR) yang dikombinasikan dengan analisis bibliometrik berbasis perangkat lunak VOSviewer dan data dari basis Scopus. Proses seleksi artikel dilakukan berdasarkan pedoman PRISMA, sehingga diperoleh 73 artikel yang memenuhi kriteria inklusi dari total 2.806 dokumen awal yang diidentifikasi. Hasil analisis menunjukkan bahwa konsep culinary competitiveness berkembang menjadi konsep multidimensional yang dipengaruhi oleh inovasi, keberlanjutan (sustainability), transformasi digital, identitas budaya, serta kapabilitas dinamis organisasi. Penelitian berfokus pada culinary tourism, inovasi, dan keberlanjutan. Secara geografis, Indonesia menjadi salah satu negara dengan jumlah publikasi terbanyak terkait culinary competitiveness. Kesimpulannya, daya saing kuliner memiliki relevansi strategis dalam pengembangan industri kuliner dan ekonomi kreatif. Penelitian selanjutnya disarankan untuk mengeksplorasi lebih lanjut peran teknologi digital, kecerdasan buatan, dan media sosial dalam meningkatkan daya saing kuliner yang berkelanjutan.
Internal marketing dan Marketing strategy: Kajian Literatur Ameliasari Bartenputri; Yunia Wardi; Susi Evanita; Abror; Vidyarini Dwita
Jurnal Ecogen Vol. 8 No. 3 (2025): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/ecogen.v8.i3.11

Abstract

The purpose of this study is to identify and analyze the relationship between internal marketing and marketing strategy through a systematic literature review (SLR) and bibliometric analysis, focusing on their application in Indonesia using ScienceDirect data from 2020 to 2025. Utilizing PRISMA and VOS viewer, the research narrowed down 105,612 records to 29 relevant articles in business, management, and accounting. Findings highlight that internal marketing, pioneered by Berry in 1981, enhances employee motivation and commitment, thereby strengthening marketing strategies to boost market share, customer loyalty, and competitive advantage. The analysis reveals a strong connection between the two concepts, particularly in fostering organizational culture, market orientation, and brand performance. However, gaps remain, such as the lack of direct measurement of internal marketing’s impact on performance metrics like ROI or customer satisfaction, and limited integration of digital technologies like AI. Notable contributions from researchers like Yonggui Wang (311 citations) emphasize the concepts’ significance, though the low publication count per author suggests a need for more collaborative efforts. The study recommends future empirical research to establish causal links and explore technology’s role in internal marketing, particularly in Indonesia’s service sectors like higher education, to enhance marketing strategies as of now.
A Systematic Literature Review on Competitive Advantage, Market-Based Resources, and The Development Of A General Theory Of Marketing Fachri Afif; Abror; Vidyarini Dwita; Yunia Wardi
Journal of Indonesian Management Vol. 6 No. 1 (2026): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v6i1.4197

Abstract

Resource-Advantage (R-A) Theory has emerged as one of the most influential theoretical frameworks in marketing and strategic management for explaining how firms achieve and sustain competitive advantage through heterogeneous resources. Despite its growing application across various domains, including marketing strategy, innovation, customer relationship management, digital transformation, and sustainability, the literature remains fragmented. This study conducts a Systematic Literature Review (SLR) to synthesize the development, theoretical contributions, and future research directions of Resource-Advantage Theory in marketing. Following the PRISMA 2020 guidelines, articles published between 1995 and 2025 were identified from major academic databases, screened according to predefined inclusion and exclusion criteria, and analyzed using thematic synthesis. The findings reveal five dominant research themes: (1) competitive advantage and firm performance, (2) market-based resources and customer information assets, (3) marketing strategy and market segmentation, (4) digital transformation and analytical capabilities, and (5) sustainability and social impact. The review demonstrates that R-A Theory serves as a powerful integrative framework capable of bridging the divide between micro and macro marketing perspectives while providing a foundation for a general theory of marketing. The study concludes by proposing future research opportunities related to artificial intelligence, social commerce, customer engagement, and sustainable marketing.
Co-Authors Alfajri Wetra Ameliasari Bartenputri Fachri Afif Khadijah Nurani Perengki Susanto Susi Evanita Tirta Alkautsar Amril Vidyarini Dwita Yunia Wardi