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All Journal Jurnal Ekonomi Jurnal Psikologi dan Konseling West Science Jurnal Bisnis dan Manajemen West Science West Science Social and Humanities Studies
Poetri AL-Viany Maqfirah
UIN Syarif Hidayatullah Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences

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Journal : Jurnal Psikologi dan Konseling West Science

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Hubungan Antara Media Sosial dan Perilaku Altruistik pada Generasi Z Loso Judijanto; Indra Tjahyafi; Achmad Harristhana Mauldfi Sastraatmadja; Poetri AL-Viany Maqfirah; Riki Astafi
Jurnal Psikologi dan Konseling West Science Vol 2 No 04 (2024): Jurnal Psikologi dan Konseling West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpkws.v2i04.1817

Abstract

This study examines the relationship between social media and altruistic behavior among Generation Z through a systematic literature review of 25 Scopus-indexed articles. Social media platforms have emerged as significant tools for fostering prosocial behavior, providing avenues for awareness, engagement, and collective action. Findings indicate that social media plays a dual role in shaping altruism by enabling actions such as fundraising and volunteering while also posing challenges like slacktivism and compassion fatigue. Generation Z's digital fluency and emphasis on authenticity shape their approach to altruistic behavior, with preferences for digital activism and campaigns aligned with their values. This study highlights the need for designing authentic, transparent, and impactful digital campaigns to promote sustained altruism and calls for further exploration of the long-term effects of social media-driven altruism.
Co-Authors Achmad Harristhana Mauldfi Sastraatmadja Ade Suhara Cakranegara, Pandu Adi Dicky Jhon Anderson Butarbutar Edy Santoso Hilda Yuliastuti Indra Tjahyafi Irham Pakawaru La Ode Marihi Loso Judijanto Nanny Mayasari Ralahallo, Fransiska Natalia Riki Astafi