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All Journal IQTISHODUNA IMAGE Bulletin of Management and Business Jurnal Pengabdian Literasi Digital Indonesia Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Manajemen Akuntansi Relasi : Jurnal Ekonomi Jurnal Pelayanan Masyarakat Welfare: Jurnal Pengabdian Masyarakat ABM: International Journal of Administration, Business and Management
Yuliatin Azizah
Institut Teknologi Dan Sains Mandala
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ONLINE PURCHASE THROUGH MOTIVATION AND SATISFACTION ON REPEAT INTENTION: THE CONCEPT OF SELF DETERMINATION THEORY Yuliatin Azizah; Saiful Amin
ABM: International Journal of Administration, Business and Management Vol 5 No 1 (2023)
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v5i1.718

Abstract

Online businesses are able to access a broad and global market, without being limited by geographical boundaries. Indonesian society has a large number of online users. This opens up huge online market opportunities. Online buyers who tend to change places of purchase are interested in doing research. In accordance with this, research was carried out to optimize online purchases through motivation within the framework of the self-determination theory concept and adding one variable, namely satisfaction. The method used is quantitative research with survey methods and is an equation model structure with the measurement tool WrapPLS 7.0. The research results show that optimizing purchases by looking at motivation uses self-determination theory consisting of external regulation, introjected regulation, identified regulation, integration regulation and intrinsic regulation. The model becomes better with the mediation of consumer satisfaction.
Blood Donation Motivation In Building Blood Donor Perception (Self Determination Theory Perspective) Yuliatin Azizah; Tamriatin Hidayah; Saiful Amin
ABM: International Journal of Administration, Business and Management Vol 6 No 2 (2024)
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v6i2.1233

Abstract

The availability of blood is highly dependent on donors. The phenomenon of the perception of blood as expensive or sold is also often heard, which means that distrust of blood donors affects the motivation to donate. Increasing perception with donor motivation as volunteers to be willing to help patients in need. For this reason, we are interested in research on the influence of self-determination theory on donor perceptions. The research method used is quantitative SEM PLS with the help of the Wrap PLS 7.0 calculation tool. The research sample used the V region of East Java, Indonesia because this area is most often hit by natural disasters so the blood donor is needed. All question items have been valid and reliable with the results of the study explaining the very good model of Amotivation, External Regulation, Introjected Regulation has no effect on perception. Identification regulation, integration regulation, intrinsic regulation can be used to build blood donor perceptions.
Self-Determination Theory on Repurchase Intention of Green Product Mediating Customer Engagement: Study the Middle-Class Squeeze Yuliatin Azizah; Mainatul Ilmi; Firna Yulia Puri; Alfina Dwi Susanti
ABM: International Journal of Administration, Business and Management Vol 8 No 1 (2025): June 2025 - November 2025
Publisher : LPPM Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/abm.v8i1.1554

Abstract

This study investigates the role of customer engagement in shaping repurchase intentions for green products within a handicraft MSME community in Indonesia, using Self-Determination Theory (SDT) as a theoretical framework. SDT explains how the regulation of motivation from external to intrinsic drives individual engagement and purchasing behavior. The research context is middle-class squeeze, where consumers face increasing needs but limited purchasing power, creating challenges for sustainable consumption. A total of 354 respondents participated in the survey, and the data were analyzed using WarpPLS. The results of the structural model confirmed the validity and reliability of the measurement instrument. Identified and introjected motivations contributed significantly to engagement, while intrinsic motivation played a weaker role. Surprisingly, customer engagement did not significantly predict repurchase intentions, creating a paradoxical finding where high engagement does not necessarily translate into repeat purchases under economic constraints. These results highlight the complexity of sustainable consumer behavior during middle-class pressure and provide strategic implications for MSMEs, including the need for inclusive pricing, value-based communication, and gender-sensitive marketing approaches to strengthen repurchase intentions in the green product market.
Niat ulang pembelian Produk Hijau di Middle Class Squeeze : Kerangka Expectation Confirmation Theory Yulias Primita Siswanto; Yuliatin Azizah; Djuni Henri Taneo
Relasi : Jurnal Ekonomi Vol 22 No 1 (2026): Januari - Juni
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v22i1.2015

Abstract

Fenomena middle class squeeze memengaruhi perilaku konsumsi kelas menengah, termasuk dalam keputusan pembelian dan pembelian ulang produk hijau yang semakin mempertimbangkan aspek manfaat, efisiensi, dan nilai keberlanjutan. Penelitian ini bertujuan untuk menganalisis niat ulang pembelian produk hijau dalam konteks middle class squeeze dengan menggunakan kerangka Expectation Confirmation Theory (ECT). Penelitian ini menguji pengaruh konfirmasi persepsi dan perceived usefulness terhadap kepuasan serta niat pembelian ulang produk hijau pada komunitas UMKM handycraft. Penelitian dengan pendekatan kuantitatif metode survei terhadap 122 responden pembeli produk hijau UMKM handycraft. Data dianalisis menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan WarpPLS 7. Hasil analisis menunjukkan bahwa model penelitian memenuhi kriteria model fit serta seluruh konstruk dan indikator dinyatakan valid dan reliabel. Pengujian hipotesis menunjukkan bahwa konfirmasi persepsi dan perceived usefulness berpengaruh positif dan signifikan terhadap kepuasan. Selain itu, konfirmasi persepsi, perceived usefulness, dan kepuasan juga berpengaruh positif dan signifikan terhadap niat pembelian ulang produk hijau. Temuan ini menegaskan bahwa dalam kondisi tekanan ekonomi kelas menengah, kesesuaian harapan dan manfaat yang dirasakan menjadi faktor kunci dalam membentuk kepuasan dan mendorong niat pembelian ulang produk hijau.
Co-Authors Agustin HP, Agustin Alfina Dwi Susanti Ambarwati, Lucky Djuni Henri Taneo Firna Yulia Puri Hayatul Maspufah Hidayah, Tamriatin Ihsanudin Ihsanudin Ilmi, Mainatul Nareswari, Ayu Nely Supeni Nurwijayanti Saiful Amin Saiful Amin Saiful Amin Tamriatin Hidayah Yulias Primita Siswanto