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All Journal Syntax Literate: Jurnal Ilmiah Indonesia An-Nida : Jurnal Komunikasi Islam Al-Hikmah PRoMEDIA Ath Thariq Jurnal Dakwah dan Komunikasi Jurnal Sekretari Universitas Pamulang MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal Dakwah dan Komunikasi JURNAL AL-AQIDAH Dakwatul Islam Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Pawarta: Journal of Communication and Da'wah Journal of Innovative and Creativity Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi Inovasi Sosial: Jurnal Pengabdian Masyarakat
Exsan Adde
Universitas Pamulang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Sumpah Suci dan Keadilan Lokal: Peran Antarbudaya Tradisi Khatam Rayap di Bengkulu Exsan Adde; Vidyardi Laksmono; Ramadhani Utami Dewi
Jurnal Sekretari Universitas Pamulang Vol. 12 No. 2 (2025): JURNAL SEKRETARI
Publisher : Universitas Pamulang

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Abstract

ABSTRAK Penelitian ini mengkaji tradisi Khatam Rayap di masyarakat Lembak, Bengkulu, sebagai praktik komunikasi antarbudaya yang memadukan nilai-nilai Islam dan budaya lokal dalam konteks penyelesaian konflik sosial. Tradisi ini melibatkan pengucapan sumpah di atas mushaf Al-Qur’an kuno yang diyakini sakral, disertai dengan ritual sedekah punjung kuning, dan dilaksanakan di hadapan tokoh adat, agama, serta pemerintah desa. Melalui pendekatan kualitatif dan metode etnografi komunikasi, penelitian ini mengeksplorasi makna simbolik, fungsi sosial, dan dimensi spiritual dari ritual tersebut. Hasil penelitian menunjukkan bahwa Khatam Rayap bukan hanya berfungsi sebagai mekanisme penyelesaian sengketa, tetapi juga sebagai wahana reproduksi nilai-nilai etis, pembentukan solidaritas komunitas, dan penguatan identitas budaya-religius. Penggunaan mushaf sebagai simbol transendental mencerminkan praktik komunikasi keagamaan yang kontekstual, sementara integrasi adat dan ajaran Islam menunjukkan keberhasilan masyarakat dalam menegosiasikan makna dan norma secara kolektif. Tradisi ini menjadi contoh konkret bagaimana teks suci diinterpretasikan secara hidup dan relevan melalui praktik budaya yang dinamis dan bermakna secara sosial. Kata-kata Kunci: Khatam Rayap, Antarbudaya, Ritual, Keagamaan, Resolusi Konflik
Narasi Digital dan Dialog Antargenerasi: Strategi Pelestarian Budaya Lokal di Era Media Sosial Savri Yansah; Exsan Adde; Muhammad Solihin; Nur Cholis
Jurnal Dakwah dan Komunikasi Vol. 10 No. 2 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v10i2.14423

Abstract

Budaya lokal menghadapi tantangan serius akibat derasnya arus globalisasi dan dominasi budaya global yang diperkuat oleh teknologi digital. Meskipun media sosial kerap dianggap sebagai ancaman terhadap keberlangsungan budaya tradisional, platform digital ini justru membuka peluang baru bagi pelestarian budaya yang partisipatif dan kolaboratif. Artikel ini mengkaji bagaimana narasi digital dan dialog antargenerasi dapat dimanfaatkan sebagai strategi pelestarian budaya lokal di era media sosial. Melalui pendekatan kualitatif berbasis kajian literatur sistematis, artikel ini menyoroti peran generasi muda sebagai kreator konten digital serta generasi tua sebagai penjaga memori budaya. Interaksi reflektif antar generasi menjadi kunci terciptanya narasi budaya yang autentik dan berkelanjutan. Artikel ini juga mengusulkan kerangka Intergenerational Cultural Storytelling Framework sebagai panduan konseptual yang mengintegrasikan teori narasi digital, budaya partisipatif, komunikasi lintas generasi, serta konstruksi simbolik komunitas untuk mendukung pelestarian budaya yang relevan di era digital.
Sosialisasi Bahaya Cyberbullying di Instagram dalam Konteks Perbedaan Budaya kepada Pelajar Exsan Adde; Ramadhani Utami Dewi; Vidyardi Laksmono
Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi Vol. 3 No. 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT ILMU KOMUNIKASI
Publisher : Program Studi Ilmu Komunikasi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.png.v3i1.50785

Abstract

This Community Service Program (PKM) was implemented in response to the high usage of social media among students, particularly Instagram, which often becomes a platform for cyberbullying. This phenomenon becomes increasingly complex when students come from diverse cultural backgrounds. Comments or posts considered normal in one culture may be perceived as offensive in another. A lack of cultural sensitivity often triggers digital conflict and bullying, which can negatively impact students' mental health. This PKM aims to improve students’ understanding of the dangers of cyberbullying and the importance of cross-cultural communication ethics. The program began with a pre-test to assess participants' initial knowledge, followed by an interactive seminar discussing the concepts of cyberbullying, digital ethics, and real-life case studies. Students then engaged in group discussions and simulations, where they analyzed problematic digital content and formulated empathetic, constructive responses. At the end of the activity, a post-test was conducted to evaluate the program’s effectiveness. The results showed a significant improvement in students’ awareness and attitudes. This program successfully encouraged students to be more thoughtful and responsible in their online interactions and to become change agents in creating a safer, more inclusive digital environment. The outcomes of this program include a scholarly publication, an educational video disseminated on social media, and quantitative data showing an increase in participants’ knowledge. Overall, this initiative contributes to strengthening multicultural digital literacy among today’s youth.
Strategi Komunikasi Transformasional dalam Membangun Loyalitas dan Motivasi Kerja: Analisis pada PT Asam Jawa Dwi Ulina Sari; Exsan Adde; Mauly Arzak Julika
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

This study aims to analyze the implementation of transformational leadership communication styles at PT Asam Jawa and identify the challenges that arise within a family-based organizational culture. Using a descriptive qualitative method with a case study approach, data were collected through in-depth interviews with the General Manager and four employees from various divisions. The results indicate that the leadership has implemented transformational leadership dimensions through idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration. This has proven effective in increasing employee motivation and performance through an emotional vision and tangible rewards. However, significant challenges emerged, specifically professional communication barriers caused by a sense of hesitation (ga enakan) and potential social jealousy between divisions triggered by the strong family-based system. In conclusion, while the transformational style functions well, adjustments in communication strategies are needed to balance family values with professional firmness. This study recommends strengthening intrinsic motivation to reduce dependence on external stimuli for long-term organizational productivity.
Dinamika Media Sosial TikTok dalam Membentuk Toleransi Antarbudaya: Tinjauan Literatur Era Digital Adde, Exsan; Laksmono, Vidyardi; Dewi, Ramadhani Utami; Sari, Dwi Ulina; Julika, Mauly Arzak
Pawarta: Journal of Communication and Da'wah 2026: Vol 4(1) February
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.1017

Abstract

The evolution of digital technology, particularly the TikTok platform, has transformed the landscape of intercultural communication into a global discursive space for the expression and negotiation of complex identities. This study critically analyzes TikTok's role in shaping intercultural tolerance by questioning the effectiveness of algorithms amidst the risks of information bias and stereotypes. The research method employed is a qualitative literature study with thematic analysis techniques applied to 12 selected scientific articles indexed in SINTA and Scopus (2020–2025). The results indicate that TikTok functions as a performative arena where users construct digital personas through stylization and code-mixing strategies to enhance intercultural sensitivity. However, this study asserts a contradiction in algorithmic mechanisms that potentially reinforce fragmented cultivation patterns and the dominance of specific cultures (digital imperialism). These findings identify that the platform's effectiveness in fostering substantive tolerance heavily relies on the synergy between users' critical media literacy and the development of inclusive content to minimize communication conflicts.
Manajemen Komunikasi Internasional: Pemanfaatan Integrated Marketing Communication (IMC) dan Diplomasi Budaya Produk Lokal Melalui Jaringan Diaspora Julika, Mauly Arzak; Adde, Exsan; Sari, Dwi Ulina
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i4.64170

Abstract

Lanskap diplomasi global di tengah disrupsi era digital mengalami transformasi radikal dari pendekatan state-centric kaku menuju diplomasi "polilateral". Fenomena ini mengaburkan batas antara promosi komersial dan misi negara, serta menempatkan aktor non-pemerintah seperti komunitas diaspora dan pelaku industri kreatif sebagai ujung tombak pencitraan bangsa. Artikel ini mengeksplorasi sinergi strategis antara disiplin manajemen bisnis, khususnya Integrated Marketing Communication (IMC), dengan diplomasi kebudayaan guna meningkatkan daya saing produk kebudayaan Indonesia di pasar internasional.Studi ini menerapkan metode Narrative Literature Review komprehensif terhadap 15 artikel jurnal dan laporan strategis terindeks Google Scholar, SINTA, dan SCOPUS (2015–2026) yang mengidentifikasi disparitas strategi tajam. Gastrodiplomasi Indonesia telah mapan dengan narasi kuat, sedangkan diplomasi wastra (Textile Diplomacy) masih tertinggal akibat pendekatan seremonial yang gagal mengkonversi nilai filosofis menjadi gaya hidup relevan bagi audiens global. Analisis tematik menyoroti pergeseran peran diaspora menjadi frontline messengers aktif yang mampu melakukan "penerjemahan budaya" sebagai bentuk praktik Soft diplomasi, serta tuntutan media sosial akan "identitas hibrida" perpaduan harmonis antara motif etnik lokal dan estetika modern. Sintesis literatur tersebut mendasari usulan kerangka kerja implementatif bernama "Pola Lokal". Model ini mengadopsi pendekatan manajemen SOSTAC (Situation, Objectives, Strategy, Tactics, Action, Control) untuk mentransformasi promosi budaya abstrak menjadi kampanye terukur. Penerapan struktur ini memungkinkan aset budaya visual dikelola layaknya ekuitas merek global, memastikan diplomasi budaya Indonesia berjalan efektif, sistematis, dan berdampak ekonomi nyata.
Co-Authors Akhmad Rifa'i Armadila Armadila Deti Andeti Dwi Ulina Sari Ilmi Hartati Arles Maulida Fitri Mauly Arzak Julika Muhammad Solihin Muhammad Solihin, Muhammad Noka, Isara Abda Nur Cholis Ramadhani Utami Dewi Robby Aditya Putra Savri Yansah Savri Yansah Vidyardi Laksmono Yanti, Desy Hendri