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All Journal Syntax Literate: Jurnal Ilmiah Indonesia An-Nida : Jurnal Komunikasi Islam Al-Hikmah PRoMEDIA Ath Thariq Jurnal Dakwah dan Komunikasi Jurnal Sekretari Universitas Pamulang MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal Dakwah dan Komunikasi JURNAL AL-AQIDAH Dakwatul Islam Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Sinergi International Journal of Communication Sciences Pawarta: Journal of Communication and Da'wah Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Lentera: Jurnal Ilmu Dakwah dan Komunikasi Journal of Innovative and Creativity Jurnal Kemitraan Masyarakat Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi Inovasi Sosial: Jurnal Pengabdian Masyarakat
Exsan Adde
Universitas Pamulang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Sosialisasi Bahaya Cyberbullying di Instagram dalam Konteks Perbedaan Budaya kepada Pelajar Exsan Adde; Ramadhani Utami Dewi; Vidyardi Laksmono
Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi Vol. 3 No. 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT ILMU KOMUNIKASI
Publisher : Program Studi Ilmu Komunikasi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.png.v3i1.50785

Abstract

This Community Service Program (PKM) was implemented in response to the high usage of social media among students, particularly Instagram, which often becomes a platform for cyberbullying. This phenomenon becomes increasingly complex when students come from diverse cultural backgrounds. Comments or posts considered normal in one culture may be perceived as offensive in another. A lack of cultural sensitivity often triggers digital conflict and bullying, which can negatively impact students' mental health. This PKM aims to improve students’ understanding of the dangers of cyberbullying and the importance of cross-cultural communication ethics. The program began with a pre-test to assess participants' initial knowledge, followed by an interactive seminar discussing the concepts of cyberbullying, digital ethics, and real-life case studies. Students then engaged in group discussions and simulations, where they analyzed problematic digital content and formulated empathetic, constructive responses. At the end of the activity, a post-test was conducted to evaluate the program’s effectiveness. The results showed a significant improvement in students’ awareness and attitudes. This program successfully encouraged students to be more thoughtful and responsible in their online interactions and to become change agents in creating a safer, more inclusive digital environment. The outcomes of this program include a scholarly publication, an educational video disseminated on social media, and quantitative data showing an increase in participants’ knowledge. Overall, this initiative contributes to strengthening multicultural digital literacy among today’s youth.
Strategi Komunikasi Transformasional dalam Membangun Loyalitas dan Motivasi Kerja: Analisis pada PT Asam Jawa Dwi Ulina Sari; Exsan Adde; Mauly Arzak Julika
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

This study aims to analyze the implementation of transformational leadership communication styles at PT Asam Jawa and identify the challenges that arise within a family-based organizational culture. Using a descriptive qualitative method with a case study approach, data were collected through in-depth interviews with the General Manager and four employees from various divisions. The results indicate that the leadership has implemented transformational leadership dimensions through idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration. This has proven effective in increasing employee motivation and performance through an emotional vision and tangible rewards. However, significant challenges emerged, specifically professional communication barriers caused by a sense of hesitation (ga enakan) and potential social jealousy between divisions triggered by the strong family-based system. In conclusion, while the transformational style functions well, adjustments in communication strategies are needed to balance family values with professional firmness. This study recommends strengthening intrinsic motivation to reduce dependence on external stimuli for long-term organizational productivity.
Digitalisasi Produk Siswa Melalui Cultural Storytelling: Pendampingan Pembuatan Katalog Produk Berbasis Nilai Budaya Nusantara Vidyardi Laksmono; Exsan Adde; Irawati Irawati; Ireva Khayrani; Geary Fidya
Jurnal Kemitraan Masyarakat Vol. 3 No. 2 (2026): Juni : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v3i2.3326

Abstract

This Community Service Program aimed to enhance the capacity of students at SMKS TI PGRI 11 Serpong in utilizing digital technology through a cultural storytelling approach. The program addressed students’ limited ability to integrate Indonesian cultural values into product narratives, as well as shortcomings in digital branding, information literacy, and digital security awareness. A participatory and applicative Training of Trainer (TOT) method was employed, consisting of needs assessment, training, mentoring, and evaluation. A total of 40 students participated in activities focused on cultural-based product storytelling, digital catalog development, branding strategies, information literacy, and digital security. The results showed that 85% of participants successfully created brand stories incorporating local cultural values, storytelling skills improved by 47%, digital content evaluation skills increased by 52%, and 82% of students accurately identified digital security risks. The program effectively strengthened students’ digital communication and entrepreneurial competencies while contributing to the preservation of Indonesian cultural heritage.
Intercultural Verbal and Nonverbal Communication Between Lembak and Javanese Communities in Rejang Lebong, Bengkulu Robby Aditya Putra; Exsan Adde; Pajrun Kamil; Anrial Anrial; Ainul Mamnuah
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 10, No. 01 (2026): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v10i01.12707

Abstract

This study aims to understand how the Lembak and Javanese communities interact amid significant language differences. The research was conducted in Rejang Lebong Regency, Bengkulu, focusing on both verbal and nonverbal interactions in daily life. Language and cultural value differences often pose challenges in intercultural communication. Using a descriptive qualitative approach, data were collected through participatory observation and in-depth interviews with members of both ethnic groups. Data analysis was conducted interactively, including data reduction, data presentation, and drawing conclusions. The findings reveal notable differences in verbal language use, specifically lexical ambiguities and "linguistic shock" caused by the distinct phonological endings of the Col dialect, which create initial communication barriers. Strategies to bridge these differences include using Indonesian as a lingua franca, joint language learning, and linguistic adaptation by migrants. Nonverbal communication through body gestures, facial expressions, and intonation also plays a crucial role, although cultural differences, such as the interpretation of direct eye contact as confrontational by Javanese or Javanese silence as indecisiveness by Lembak, can lead to misunderstandings. The study implies that cultural awareness, openness, and adaptive communication skills are key to fostering harmonious social interactions in multicultural societies.
Dinamika Media Sosial TikTok dalam Membentuk Toleransi Antarbudaya: Tinjauan Literatur Era Digital Exsan Adde; Vidyardi Laksmono; Ramadhani Utami Dewi; Dwi Ulina Sari; Mauly Arzak Julika
Pawarta: Journal of Communication and Da'wah 2026: Vol 4(1)
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.1017

Abstract

The evolution of digital technology, particularly the TikTok platform, has transformed the landscape of intercultural communication into a global discursive space for the expression and negotiation of complex identities. This study critically analyzes TikTok's role in shaping intercultural tolerance by questioning the effectiveness of algorithms amidst the risks of information bias and stereotypes. The research method employed is a qualitative literature study with thematic analysis techniques applied to 12 selected scientific articles indexed in SINTA and Scopus (2020–2025). The results indicate that TikTok functions as a performative arena where users construct digital personas through stylization and code-mixing strategies to enhance intercultural sensitivity. However, this study asserts a contradiction in algorithmic mechanisms that potentially reinforce fragmented cultivation patterns and the dominance of specific cultures (digital imperialism). These findings identify that the platform's effectiveness in fostering substantive tolerance heavily relies on the synergy between users' critical media literacy and the development of inclusive content to minimize communication conflicts.
Toleransi Antar Umat Beragama Perspektif Al-Quran Desy Hendri Yanti; Exsan Adde; Muhammad Solihin; A Armadila
Pawarta: Journal of Communication and Da'wah 2023: Vol 1(2) August
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.275

Abstract

The ability to hold oneself as an expression of this attitude of tolerance brings understanding and tolerance for differences of opinion. Dissent is normal and cannot be prohibited or suppressed. Only if all parties understand that this argument must be managed wisely in accordance with the noble values ​​of their religious beliefs, culture and traditions. The development and renewal of pluralistic theology in society is an important part of the world order which is shaped by ethnic, cultural and religious pluralism. Basically we are all brothers. Islam prohibits tolerance through the Qur'an and its hadiths. Indonesia is already known as a country that has a variety of diversity. The Qur'an's call for tolerance requires complexity and a willingness to accept all kinds of differences, including ethnicity, skin color, language, customs, culture, and religion. The Qur'an also states that the creation of the heavens and the earth, day and night, male and female is the decree of the Creator as a decree. Tolerance in Islam must always be maintained in accordance with Islamic law. Non-compliance with Sharia values ​​while maintaining tolerance has led to a shift in values ​​from tolerance that is justified within the boundaries of Islam to syncretization of religions with the principle of "all religions". All religions are the same.” This principle denies the absoluteness of religious teachings that truth only exists in Islam.
STRATEGI KOMUNIKASI INTERNAL DALAM MEMBANGUN KETERLIBATAN KARYAWAN PADA PERUSAHAAN DI ERA DIGITAL Edwin Yustian Nulhakim; Muhammad Reza Panangian; Exsan Adde
Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Vol. 10 No. 1 (2026): Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/hjh.v10i1.2114

Abstract

Digital transformation introduces unprecedented complexity in organizational internal communication management, necessitating strategic reconfiguration to sustain employee engagement. This qualitative research employing case study design explores digital-based internal communication strategies in cultivating employee engagement within contemporary organizational contexts. Data collection was executed through semi-structured in-depth interviews, non-participant observation, and organizational document analysis with purposively selected participants. Thematic analysis identified digital communication platform transformation, communication transparency as engagement foundation, transformative leadership roles, and implementation challenges as principal themes. Findings delineate that information transparency, leadership responsiveness, and appropriate communication technology integration contribute significantly toward employee engagement enhancement. Barriers encompass information overload, digital competency disparities, and diminished socio-emotional nuances in virtual interactions. Practical implications emphasize integrated omnichannel approach adoption, sustained digital literacy investments, and virtual social interaction mechanism creation to optimize internal communication ecosystems. This research contributes theoretically to organizational communication body of knowledge and provides practical recommendations for practitioners in designing adaptive communication strategies responsive to digital era dynamics.
Komunikasi Dakwah (Studi atas Stereotip dan Prasangka dalam Konflik Komunikasi Etnis Lembak dan Jawa di Desa Durian Mas Rejang Lebong) Exsan Adde; Muhammad Solihin
Jurnal Al-Hikmah: Jurnal Dakwah Vol 18, No 2 (2024): DA'WAH PROGRESSIVE
Publisher : INSTITUT AGAMA ISLAM NEGERI PONTIANAK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/jhjd.v18i2.3378

Abstract

This study investigates stereotypes and prejudices that exist among the Lembak and Javanese communities in Durian Mas Village, Rejang Lebong, using a qualitative approach. This research focuses on a deep understanding of how the peoples of these two tribes describe and perceive each other. This research method involves in-depth interviews with members of the Lembak and Javanese communities, as well as participatory observations to understand the social and cultural context in Durian Mas Village. The results of the study revealed various stereotypes spread in society. Stereotypes held by the Lembak people towards the Javanese include their image as quiet, gullible, firm, not straightforward, gentle, cunning, calm, possessing tribalism, forgiving, harboring feelings, being laundering, and hesitant. Conversely, stereotypes shared by Javanese people towards the Lembak Tribe include their views as responsible, lazy, strong religious, unwilling to take risks, polite, sarcastic, friendly, talkative, confident, unwilling to compete, highly motivated, unwilling to do much, and often envious of successful people. [Penelitian ini menginvestigasi stereotip dan prasangka yang ada di antara masyarakat Suku Lembak dan Suku Jawa di Desa Durian Mas, Rejang Lebong, menggunakan pendekatan kualitatif. Penelitian ini berfokus pada pemahaman mendalam tentang bagaimana masyarakat kedua suku ini saling menggambarkan dan mempersepsikan satu sama lain. Metode penelitian ini melibatkan wawancara mendalam dengan anggota masyarakat Suku Lembak dan Suku Jawa, serta observasi partisipatif untuk memahami konteks sosial dan budaya di Desa Durian Mas. Hasil penelitian mengungkap berbagai stereotip yang tersebar di masyarakat. Stereotip yang dimiliki oleh masyarakat Suku Lembak terhadap Suku Jawa mencakup gambaran mereka sebagai pendiam, gampang ditipu, tegas, tidak terus terang, lembut, licik, tenang, memiliki sikap sukuisme, pemaaf, menyimpan perasaan, pengalah, dan sungkan. Sebaliknya, stereotip yang dimiliki oleh masyarakat Suku Jawa terhadap Suku Lembak mencakup pandangan mereka sebagai bertanggung jawab, pemalas, kuat beragama, tidak mau ambil risiko, santun, suka menyindir, ramah, banyak bicara, percaya diri, tidak mau bersaing, memiliki motivasi tinggi, tidak mau berbuat banyak, dan seringkali iri kepada orang yang sukses].
MEDIA DAKWAH TIKTOK UNTUK GENERASI Z Exsan Adde
Jurnal Al-Hikmah: Jurnal Dakwah Vol 16, No 2 (2022): CONTEMPORARY DA'WAH AND ISLAMIC COMMUNICATION
Publisher : INSTITUT AGAMA ISLAM NEGERI PONTIANAK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/jhjd.v16i2.2472

Abstract

Era digital adalah era dimana pengguna media sosial dapat mengakses segala sesuatu dengan cepat, akses yang cepat ini disebut dengan viralitas, faktor ini memaksa da'i menggunakan media sosial sebagai alat untuk menyampaikan dakwahnya sendiri, media tersebut update dan mudah diakses serta efektif dibandingkan dengan sarana lain. dakwah lainnya. Aplikasi Tiktok, lebih sering disebut sebagai Douysin, diluncurkan pada September 2016 oleh Zhang Yiming. Secara harfiah dari Cina. Aplikasi Tiktok adalah platform untuk video pendek hingga sepuluh menit yang mendukung diri mereka sendiri dengan musik dan konten sosial. Dengan memaksimalkan sarana komunikasi untuk dakwah, maka semakin banyak orang yang akan menyebarkan pesan dakwah dengan lebih cepat.Selain itu, pesan dakwah yang dikirim lebih cepat diterima. Selain itu banyak orang yang lebih memilih perangkat berteknologi tinggi seperti smartphone, yang membuat dakwah dengan media lebih menarik. Jika digunakan sesuai syariat Islam, Tiktok bisa dianggap sebagai alat dakwah yang bermanfaat. Secara umum dakwah Tik Tok merupakan dakwah milenial yang mampu menghasilkan novel dakwah yang dapat dibagikan pengikutnya di media sosial.
The Transformation of Government Public Relations Toward Government 4.0: Challenges and Opportunities (A Literature Study) Katry Anggraini; Ike Junita Triwardhani; Exsan Adde; Andreas Dion Anggoro
Sinergi International Journal of Communication Sciences Vol. 4 No. 3 (2026): August 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i3.958

Abstract

This study aims to analyze the dynamics of government public relations transformation toward the Government 4.0 era by mapping strategic challenges and adaptation opportunities. Utilizing a Narrative Literature Review method, this study synthesizes 14 reputable journal articles (Scopus-indexed) published between 2019 and 2025 through a thematic analysis approach. The results indicate a paradigm shift in service delivery, moving from administrative E-Government toward AI E-Government that demands high levels of personalization. Crucial challenges identified reside not in technological infrastructure, but in bureaucratic cultural resistance and the digital literacy competency gaps among public relations personnel. Nevertheless, this era offers significant opportunities to reconstruct public trust by optimizing social media as an instrument for transparency and humanistic citizen engagement. This study concludes that the success of public relations transformation depends on ecosystem collaboration and a functional shift from being mere information disseminators to becoming facilitators of strategic digital interaction.
Co-Authors A Armadila Ainul Mamnuah Akhmad Rifa'i Andreas Dion Anggoro Anrial Anrial Desy Hendri Yanti Deti Andeti Dwi Ulina Sari Dwi Ulina Sari Edwin Yustian Nulhakim Geary Fidya Ike Junita Triwardhani Ilmi Hartati Arles Irawati Irawati Ireva Khayrani Katry Anggraini Maulida Fitri Mauly Arzak Julika Mauly Arzak Julika Muhammad Reza Panangian Muhammad Solihin Muhammad Solihin Muhammad Solihin Noka, Isara Abda Nur Cholis Pajrun Kamil Ramadhani Utami Dewi Ramadhani Utami Dewi Robby Aditya Putra Savri Yansah Savri Yansah Vidyardi Laksmono