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All Journal Syntax Literate: Jurnal Ilmiah Indonesia An-Nida : Jurnal Komunikasi Islam Al-Hikmah PRoMEDIA Ath Thariq Jurnal Dakwah dan Komunikasi Jurnal Sekretari Universitas Pamulang MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal Dakwah dan Komunikasi JURNAL AL-AQIDAH Dakwatul Islam Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Pawarta: Journal of Communication and Da'wah Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Lentera: Jurnal Ilmu Dakwah dan Komunikasi Journal of Innovative and Creativity Jurnal Kemitraan Masyarakat Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi Inovasi Sosial: Jurnal Pengabdian Masyarakat
Exsan Adde
Universitas Pamulang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Narasi Digital dan Dialog Antargenerasi: Strategi Pelestarian Budaya Lokal di Era Media Sosial Savri Yansah; Exsan Adde; Muhammad Solihin; Nur Cholis
Jurnal Dakwah dan Komunikasi Vol. 10 No. 2 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v10i2.14423

Abstract

Budaya lokal menghadapi tantangan serius akibat derasnya arus globalisasi dan dominasi budaya global yang diperkuat oleh teknologi digital. Meskipun media sosial kerap dianggap sebagai ancaman terhadap keberlangsungan budaya tradisional, platform digital ini justru membuka peluang baru bagi pelestarian budaya yang partisipatif dan kolaboratif. Artikel ini mengkaji bagaimana narasi digital dan dialog antargenerasi dapat dimanfaatkan sebagai strategi pelestarian budaya lokal di era media sosial. Melalui pendekatan kualitatif berbasis kajian literatur sistematis, artikel ini menyoroti peran generasi muda sebagai kreator konten digital serta generasi tua sebagai penjaga memori budaya. Interaksi reflektif antar generasi menjadi kunci terciptanya narasi budaya yang autentik dan berkelanjutan. Artikel ini juga mengusulkan kerangka Intergenerational Cultural Storytelling Framework sebagai panduan konseptual yang mengintegrasikan teori narasi digital, budaya partisipatif, komunikasi lintas generasi, serta konstruksi simbolik komunitas untuk mendukung pelestarian budaya yang relevan di era digital.
Sosialisasi Bahaya Cyberbullying di Instagram dalam Konteks Perbedaan Budaya kepada Pelajar Exsan Adde; Ramadhani Utami Dewi; Vidyardi Laksmono
Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi Vol. 3 No. 1 (2026): JURNAL PENGABDIAN KEPADA MASYARAKAT ILMU KOMUNIKASI
Publisher : Program Studi Ilmu Komunikasi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.png.v3i1.50785

Abstract

This Community Service Program (PKM) was implemented in response to the high usage of social media among students, particularly Instagram, which often becomes a platform for cyberbullying. This phenomenon becomes increasingly complex when students come from diverse cultural backgrounds. Comments or posts considered normal in one culture may be perceived as offensive in another. A lack of cultural sensitivity often triggers digital conflict and bullying, which can negatively impact students' mental health. This PKM aims to improve students’ understanding of the dangers of cyberbullying and the importance of cross-cultural communication ethics. The program began with a pre-test to assess participants' initial knowledge, followed by an interactive seminar discussing the concepts of cyberbullying, digital ethics, and real-life case studies. Students then engaged in group discussions and simulations, where they analyzed problematic digital content and formulated empathetic, constructive responses. At the end of the activity, a post-test was conducted to evaluate the program’s effectiveness. The results showed a significant improvement in students’ awareness and attitudes. This program successfully encouraged students to be more thoughtful and responsible in their online interactions and to become change agents in creating a safer, more inclusive digital environment. The outcomes of this program include a scholarly publication, an educational video disseminated on social media, and quantitative data showing an increase in participants’ knowledge. Overall, this initiative contributes to strengthening multicultural digital literacy among today’s youth.
Strategi Komunikasi Transformasional dalam Membangun Loyalitas dan Motivasi Kerja: Analisis pada PT Asam Jawa Dwi Ulina Sari; Exsan Adde; Mauly Arzak Julika
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the implementation of transformational leadership communication styles at PT Asam Jawa and identify the challenges that arise within a family-based organizational culture. Using a descriptive qualitative method with a case study approach, data were collected through in-depth interviews with the General Manager and four employees from various divisions. The results indicate that the leadership has implemented transformational leadership dimensions through idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration. This has proven effective in increasing employee motivation and performance through an emotional vision and tangible rewards. However, significant challenges emerged, specifically professional communication barriers caused by a sense of hesitation (ga enakan) and potential social jealousy between divisions triggered by the strong family-based system. In conclusion, while the transformational style functions well, adjustments in communication strategies are needed to balance family values with professional firmness. This study recommends strengthening intrinsic motivation to reduce dependence on external stimuli for long-term organizational productivity.
Manajemen Komunikasi Internasional: Pemanfaatan Integrated Marketing Communication (IMC) dan Diplomasi Budaya Produk Lokal Melalui Jaringan Diaspora Julika, Mauly Arzak; Adde, Exsan; Sari, Dwi Ulina
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i4.64170

Abstract

Lanskap diplomasi global di tengah disrupsi era digital mengalami transformasi radikal dari pendekatan state-centric kaku menuju diplomasi "polilateral". Fenomena ini mengaburkan batas antara promosi komersial dan misi negara, serta menempatkan aktor non-pemerintah seperti komunitas diaspora dan pelaku industri kreatif sebagai ujung tombak pencitraan bangsa. Artikel ini mengeksplorasi sinergi strategis antara disiplin manajemen bisnis, khususnya Integrated Marketing Communication (IMC), dengan diplomasi kebudayaan guna meningkatkan daya saing produk kebudayaan Indonesia di pasar internasional.Studi ini menerapkan metode Narrative Literature Review komprehensif terhadap 15 artikel jurnal dan laporan strategis terindeks Google Scholar, SINTA, dan SCOPUS (2015–2026) yang mengidentifikasi disparitas strategi tajam. Gastrodiplomasi Indonesia telah mapan dengan narasi kuat, sedangkan diplomasi wastra (Textile Diplomacy) masih tertinggal akibat pendekatan seremonial yang gagal mengkonversi nilai filosofis menjadi gaya hidup relevan bagi audiens global. Analisis tematik menyoroti pergeseran peran diaspora menjadi frontline messengers aktif yang mampu melakukan "penerjemahan budaya" sebagai bentuk praktik Soft diplomasi, serta tuntutan media sosial akan "identitas hibrida" perpaduan harmonis antara motif etnik lokal dan estetika modern. Sintesis literatur tersebut mendasari usulan kerangka kerja implementatif bernama "Pola Lokal". Model ini mengadopsi pendekatan manajemen SOSTAC (Situation, Objectives, Strategy, Tactics, Action, Control) untuk mentransformasi promosi budaya abstrak menjadi kampanye terukur. Penerapan struktur ini memungkinkan aset budaya visual dikelola layaknya ekuitas merek global, memastikan diplomasi budaya Indonesia berjalan efektif, sistematis, dan berdampak ekonomi nyata.
Digitalisasi Produk Siswa Melalui Cultural Storytelling: Pendampingan Pembuatan Katalog Produk Berbasis Nilai Budaya Nusantara Vidyardi Laksmono; Exsan Adde; Irawati Irawati; Ireva Khayrani; Geary Fidya
Jurnal Kemitraan Masyarakat Vol. 3 No. 2 (2026): Juni : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v3i2.3326

Abstract

This Community Service Program aimed to enhance the capacity of students at SMKS TI PGRI 11 Serpong in utilizing digital technology through a cultural storytelling approach. The program addressed students’ limited ability to integrate Indonesian cultural values into product narratives, as well as shortcomings in digital branding, information literacy, and digital security awareness. A participatory and applicative Training of Trainer (TOT) method was employed, consisting of needs assessment, training, mentoring, and evaluation. A total of 40 students participated in activities focused on cultural-based product storytelling, digital catalog development, branding strategies, information literacy, and digital security. The results showed that 85% of participants successfully created brand stories incorporating local cultural values, storytelling skills improved by 47%, digital content evaluation skills increased by 52%, and 82% of students accurately identified digital security risks. The program effectively strengthened students’ digital communication and entrepreneurial competencies while contributing to the preservation of Indonesian cultural heritage.
Intercultural Verbal and Nonverbal Communication Between Lembak and Javanese Communities in Rejang Lebong, Bengkulu Robby Aditya Putra; Exsan Adde; Pajrun Kamil; Anrial Anrial; Ainul Mamnuah
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 10, No. 01 (2026): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v10i01.12707

Abstract

This study aims to understand how the Lembak and Javanese communities interact amid significant language differences. The research was conducted in Rejang Lebong Regency, Bengkulu, focusing on both verbal and nonverbal interactions in daily life. Language and cultural value differences often pose challenges in intercultural communication. Using a descriptive qualitative approach, data were collected through participatory observation and in-depth interviews with members of both ethnic groups. Data analysis was conducted interactively, including data reduction, data presentation, and drawing conclusions. The findings reveal notable differences in verbal language use, specifically lexical ambiguities and "linguistic shock" caused by the distinct phonological endings of the Col dialect, which create initial communication barriers. Strategies to bridge these differences include using Indonesian as a lingua franca, joint language learning, and linguistic adaptation by migrants. Nonverbal communication through body gestures, facial expressions, and intonation also plays a crucial role, although cultural differences, such as the interpretation of direct eye contact as confrontational by Javanese or Javanese silence as indecisiveness by Lembak, can lead to misunderstandings. The study implies that cultural awareness, openness, and adaptive communication skills are key to fostering harmonious social interactions in multicultural societies.
Dinamika Media Sosial TikTok dalam Membentuk Toleransi Antarbudaya: Tinjauan Literatur Era Digital Exsan Adde; Vidyardi Laksmono; Ramadhani Utami Dewi; Dwi Ulina Sari; Mauly Arzak Julika
Pawarta: Journal of Communication and Da'wah 2026: Vol 4(1)
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.1017

Abstract

The evolution of digital technology, particularly the TikTok platform, has transformed the landscape of intercultural communication into a global discursive space for the expression and negotiation of complex identities. This study critically analyzes TikTok's role in shaping intercultural tolerance by questioning the effectiveness of algorithms amidst the risks of information bias and stereotypes. The research method employed is a qualitative literature study with thematic analysis techniques applied to 12 selected scientific articles indexed in SINTA and Scopus (2020–2025). The results indicate that TikTok functions as a performative arena where users construct digital personas through stylization and code-mixing strategies to enhance intercultural sensitivity. However, this study asserts a contradiction in algorithmic mechanisms that potentially reinforce fragmented cultivation patterns and the dominance of specific cultures (digital imperialism). These findings identify that the platform's effectiveness in fostering substantive tolerance heavily relies on the synergy between users' critical media literacy and the development of inclusive content to minimize communication conflicts.
Toleransi Antar Umat Beragama Perspektif Al-Quran Desy Hendri Yanti; Exsan Adde; Muhammad Solihin; A Armadila
Pawarta: Journal of Communication and Da'wah 2023: Vol 1(2) August
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.275

Abstract

The ability to hold oneself as an expression of this attitude of tolerance brings understanding and tolerance for differences of opinion. Dissent is normal and cannot be prohibited or suppressed. Only if all parties understand that this argument must be managed wisely in accordance with the noble values ​​of their religious beliefs, culture and traditions. The development and renewal of pluralistic theology in society is an important part of the world order which is shaped by ethnic, cultural and religious pluralism. Basically we are all brothers. Islam prohibits tolerance through the Qur'an and its hadiths. Indonesia is already known as a country that has a variety of diversity. The Qur'an's call for tolerance requires complexity and a willingness to accept all kinds of differences, including ethnicity, skin color, language, customs, culture, and religion. The Qur'an also states that the creation of the heavens and the earth, day and night, male and female is the decree of the Creator as a decree. Tolerance in Islam must always be maintained in accordance with Islamic law. Non-compliance with Sharia values ​​while maintaining tolerance has led to a shift in values ​​from tolerance that is justified within the boundaries of Islam to syncretization of religions with the principle of "all religions". All religions are the same.” This principle denies the absoluteness of religious teachings that truth only exists in Islam.
STRATEGI KOMUNIKASI INTERNAL DALAM MEMBANGUN KETERLIBATAN KARYAWAN PADA PERUSAHAAN DI ERA DIGITAL Edwin Yustian Nulhakim; Muhammad Reza Panangian; Exsan Adde
Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam Vol. 10 No. 1 (2026): Hujjah: Jurnal Ilmiah Komunikasi dan Penyiaran Islam
Publisher : Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52802/hjh.v10i1.2114

Abstract

Digital transformation introduces unprecedented complexity in organizational internal communication management, necessitating strategic reconfiguration to sustain employee engagement. This qualitative research employing case study design explores digital-based internal communication strategies in cultivating employee engagement within contemporary organizational contexts. Data collection was executed through semi-structured in-depth interviews, non-participant observation, and organizational document analysis with purposively selected participants. Thematic analysis identified digital communication platform transformation, communication transparency as engagement foundation, transformative leadership roles, and implementation challenges as principal themes. Findings delineate that information transparency, leadership responsiveness, and appropriate communication technology integration contribute significantly toward employee engagement enhancement. Barriers encompass information overload, digital competency disparities, and diminished socio-emotional nuances in virtual interactions. Practical implications emphasize integrated omnichannel approach adoption, sustained digital literacy investments, and virtual social interaction mechanism creation to optimize internal communication ecosystems. This research contributes theoretically to organizational communication body of knowledge and provides practical recommendations for practitioners in designing adaptive communication strategies responsive to digital era dynamics.
Co-Authors A Armadila Ainul Mamnuah Akhmad Rifa'i Anrial Anrial Desy Hendri Yanti Deti Andeti Dwi Ulina Sari Dwi Ulina Sari Edwin Yustian Nulhakim Geary Fidya Ilmi Hartati Arles Irawati Irawati Ireva Khayrani Maulida Fitri Mauly Arzak Julika Mauly Arzak Julika Muhammad Reza Panangian Muhammad Solihin Muhammad Solihin Muhammad Solihin, Muhammad Noka, Isara Abda Nur Cholis Pajrun Kamil Ramadhani Utami Dewi Ramadhani Utami Dewi Robby Aditya Putra Savri Yansah Savri Yansah Vidyardi Laksmono