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Pendampingan Pengemasan Produk Wisata Budaya “Merti Desa” Doplang Aurilia Triani Aryaningtyas; C Susmono Widagdo; Renny Aprilliyani
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 2 (2022): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (978.713 KB) | DOI: 10.55338/jpkmn.v3i2.416

Abstract

Doplang Village has a variety of unique traditions that have great potential to be presented as a tourist spot, one of which is the "Merti Desa" tradition. The problem that arises is that this potential has not been utilized and developed optimally because the community has not been able to package it properly. This service aims to provide support to the community to help package the village merti ceremony into a cultural tourism product that can be sold to tourists. Implementation methods include: FGD problems and assistance in packaging tourism products. The result of these activities is the preparation of village cultural event plans that are packaged in such a way that they can become tourism products offered to tourists. The activity partners have also been able to prove their readiness and success in packaging “merti desa” into extraordinary attractive product.
From Green Competence to Superior Performance: Bridging Pro-Environmental Behavior in the Hotel Ecosystem C Susmono Widagdo; Bambang Guritno; Refal Prayogi; Kamelita Anggraeni; Dyah Palupiningtyas
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.5802

Abstract

This study aims to analyze the effect of competence on employee performance, the effect of pro-environmental behavior on employee performance, and the mediating role of pro-environmental behavior in the relationship between competence and employee performance at Oak Tree Hotel Semarang which has implemented the green hotel concept. The research used a quantitative approach with a survey method involving 109 employees selected using purposive sampling technique. Data were analyzed using Structural Equation Modeling (SEM) with AMOS software. The results showed that competence has a positive and significant effect on employee performance, pro-environmental behavior has a positive and significant effect on employee performance, and pro-environmental behavior partially mediates the relationship between competence and employee performance. These findings imply that to improve employee performance, hotel management needs to focus on developing employee competencies in environmental aspects and creating an organizational climate that supports pro-environmental behavior. This research contributes to the development of green hotel management literature by revealing the mechanism that connects competence, pro-environmental behavior, and employee performance.
Analisis Peran Nilai Hedonik, Pencarian Produk dan Nilai Utilitarian Terhadap Perilaku Pembelian Pelanggan Online Shop Bekti Setiadi; Fahmi Abdullah; Sarwo Eddy Wibowo; I Wayan Gede Antok Setiawan Jodi; C Susmono Widagdo
Jurnal Kewarganegaraan Vol 4 No 2 (2020): Desember 2020
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i4.4438

Abstract

Abstrak Penelitian ini bertujuan untuk menguji apakah utilitarian value, hedonic value dan product browsing berpengaruh terhadap behaviour impulsebuying. Jenis penelitian yang digunakan dalam penelitian ini yaitu penelitian lapangan. Teknik pengumpulan data menggunakan data primer melalui kuesioner. Populasi penelitian ini ialah pengguna online shop di kota semarang yang pernah melakukan pembelian online. Metode sampel yang digunakan adalah kuota sampling. Jumlah responden yang dijadikan sampel yaitu sebanyak 100 sampel. Hasill analisis datal denganl menggunakan uji parsiall (uji t), padal variabell Utilitarianl Value dil perolehl nilail tl hitungl sebesar 4.633 dan nilai Sig. Sebesar 0,000 < 0,05, diartikanl bahwal Hol ditolakl danl Hal diterimal yang berarti bahwal secaral parsiall Utilitarianl Value berpengaruh positif terhadap Behaviour Impulse Buying, makal dalaml penelitian inil dikatakanl bahwal secaral parsial Utilitarianl Value berpengaruhl signifikan terhadap Impulse Buying. Kemudian padal variabel Hedonic Value dil perolehl nilai tl hitung sebesar 4.708 danl Nilai Sig. Sebesar 0,000 < 0,05, diartikanl bahwal H0l ditolakl dan Hal diterima yangl berartil bahwal secaral parsiall Hedonic Value berpengaruhl positifl terhadap Behaviour Impulse Buying, makal dalaml penelitianl inil dapatl dikatakanl bahwal secaral parsiall Hedonic Value berpengaruhl signifikanl terhadap Impulse Buying dan padal variabel Product Browsing dil peroleh nilai tlhitung sebesar 6.183 dan nilai Sig. Sebesar 0,000 < 0,05, diartikan bahwal Hol ditolakl danl Ha diterima yangl berartil bahwal secaral parsiall Product Browsing berpengaruhl positifl terhadap Behaviour Impulse Buying,l makal dalaml penelitian inil dapatl dikatakanl bahwal secara parsial Product Browsing berpengaruhl signifikan terhadap Impulse Buying, apabila Product Browsing meningkat,l makal impulsebuying akanl mengalamipengingkatan. Katal Kunci: Utilitarian Value, Hedonic Value, Product Browsing dan Behaviour Impulse Buying