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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Agercolere Sarwahita : Jurnal Pengabdian Kepada Masyarakat AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Pengabdian Masyarakat Ilmu Terapan (JPMIT) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian International Journal of Technology and Education Research GABBAH : Jurnal Pertanian Dan Perternakan JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Hadi Sudarmo
Jurusan Agribisnis Fakultas Pertanian Universitas Halu Oleo
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Veterinary Other

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Journal : International Journal of Technology and Education Research

 1 
EFFICIENCY OF PINEAPPLE MARKETING CHANNELS IN SABULAKOA SUB-DISTRICT, SOUTH KONAWE DISTRICT Gede Suardana Putra; Abdi, Abdi; Hadi Sudarmo
International Journal of Technology and Education Research Vol. 2 No. 02 (2024): April - June, International Journal of Technology and Education Research(IJETE
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v2i02.964

Abstract

Indonesia faces stiff competition in the era of global economy and free trade of horticultural products, especially fruits, where high quality and continuous availability are key. As the third largest pineapple producing country in the world, a supply chain approach is essential to understand the marketing aspects and ensure the efficiency of pineapple distribution, especially in Sabulakoa District, South Konawe, which has great local economic potential but is faced with the challenge of an inefficient supply chain, affecting prices and farmers' profits. This study aims to (1) determine the marketing channel, and (2) determine the magnitude of marketing efficiency in pineapple commodities in Sabulakoa District. This research is a qualitative and quantitative research with a population of 50 pineapple farmers and a sample of 33 people taken using simple random sampling technique through the Slovin formula. Research procedures were carried out by observation, interviews, and literature study, and data analysis using marketing margin analysis techniques and marketing efficiency. Based on the results of the study, pineapple marketing channels in Sabulakoa Subdistrict consist of channel I: pineapple farmers - retailers - consumers, channel II: pineapple farmers - intermediary traders - consumers, and channel III: pineapple farmers - intermediary traders - retailers - consumers. The efficiency value of marketing channel I is 71.43%, marketing channel II is 55.56%, and marketing channel III is 50%
Rice Marketing Efficiency Analysis in Baruga Village, Baruga Subdistrict, Kendari City M. Dwiki Irdani Juliansyah Imran; Surni, Surni; Hadi Sudarmo
International Journal of Technology and Education Research Vol. 3 No. 01 (2025): January - March, International Journal of Technology and Education Research (I
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i01.1562

Abstract

This study aims to find out 1) how much margin and profit rice traders in Amohalo Village, Baruga District, Kendari City and 2) whether rice marketing in Amohalo Village, Baruga District, Kendari City runs efficiently. This research has been carried out from January to March 2024. The population in this study is rice farmers in Baruga Village, Baruga District, Kendari City. Sampling was carried out using the Simple Random Sampling method. The research sample was 30 paddy rice farmers, while the determination of the trader sample used the Snowball method. The snowball sampling technique is a technique for taking data sources that at first the number is small and then becomes larger. This study uses marketing efficiency analysis (Farmer's Share). The results of the study are: 1) The margin at the mill is Rp2,000/Kg with a profit of Rp1,336/Kg, the wholesaler in channel I with a margin of Rp2,000/Kg and the profit is Rp1,693/Kg, the wholesaler in channel II with a margin of Rp2,000/Kg and the profit is Rp1,673/Kg and the small trader in channel II with a margin of Rp1,333/Kg and the profit is Rp625/Kg and 2) The marketing channel I has a marketing efficiency of 71.42% and the marketing channel II has a marketing efficiency of 65.21% so it can be concluded that both channels have been efficient
The Impact of Using Certified Durian Seedlings on Durian Farming Income in Amoito Village, Ranomeeto Sub-district Ayuba Destanty; La Ode Alwi; Hadi Sudarmo
International Journal of Technology and Education Research Vol. 3 No. 01 (2025): January - March, International Journal of Technology and Education Research (I
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v3i01.1652

Abstract

The durian tree in Amoito Village is a local and superior type of durian tree. If the more characteristics that consumers like are collected in one fruit, the higher the economic value (price) of the fruit. Thus it can be classified as a superior fruit. For this reason, examples of how to assess durian fruit can be taken based on the criteria for the appearance of the fruit and the characteristics of the fruit that consumers like. This research was carried out in Amoito Village, Ranomeeto District. From January to March 2024, the research location was determined purposively, where the area was one of the villages in Ranomeeto District whose people cultivated durian farming. The population in this study were all farmers who cultivated durian, namely 30 people. Determining the sample in this study used a saturated sampling technique, where the entire population was sampled. There were 19 samples from farmers who used certified seeds and 11 from farmers who used non-certified seeds. Farming businesses using certified seeds earned the highest income compared to farming businesses using non-certified seeds. This is because certified durian seed farming produces higher yields compared to non-certified ones. The results of farming certified durian seeds are Rp. 314,415,000 while non-certified durian seed farming is Rp. 177,713,709.53. The total income of farmers who use certified and non-certified seeds is IDR. 196,701,291 which means positive impact (+). Where the income received by farmers who use certified seeds is greater than non-certified
Added value and marketing mix of Anoa coffee products in South Konawe district after covid-19 pandemic Muhammad Iqbal Kusumabaka Rianse; Ilma Sarimustaqiyma Rianse; Andi Awaluddin; Hadi Sudarmo
International Journal of Technology and Education Research Vol. 1 No. 02 (2023): April - June, International Journal of Technology and Education Research(IJETE
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v1i02.369

Abstract

One of the various leading agricultural commodities in South Konawe, and one that has undergone a good downstream process on the part of farmers, is coffee. This research aims to study and analyze the increase in added value, quality, and marketing mix of new brand Anoa coffee products after the COVID-19 pandemic. The data were collected from 18 coffee farmers in three sub-districts (Landono, Benua, and Mowila) and the home industry (CV Kopindo Sukses Bersama) and analyzed using Hayami’s method. The added value of anoa coffee products was 68%; when comparing the results before and after pandemic COVID-19, the price of raw materials for processing ground coffee after pandemic COVID-19 remained consistent. Also an increase in the added value of coffee products, such as 12%, accompanied by efforts to increase the selling price of ground coffee products. Furthermore, the marketing mix product anoa coffee has a new image packaging design (Tolaki dancers and traditional houses), so it has unique visual and cultural value on the packaging, and now they have various anoa coffee products (Robusta, Wine, anakia, and blend arabica robusta). The diversity of the product can reach all coffee connoisseurs, from the lower middle class to the upper middle class.
Co-Authors Abdi Abdi, Abdi Andi Awaluddin Andi Khaeruni R. Annisa, Gustin Nur Ayuba Destanty Azhar Bafadal Azhar Bafadal Bahari Bahari Bahari Dedu, La Ode Arfan Dhian Herdhiansyah Eko Aprianto Johan Gede Suardana Putra Hartina Batoa Ilma Sarimustaqiyma Rianse Ilma Sarimustaqyma Rianse Isroni , Isroni La Ode Alwi M. Dwiki Irdani Juliansyah Imran MARIADI MARIADI Marsuki Iswandi Muh. Syukri Sadimantara Muh. Syukri Sadimantara Muhammad Iqbal Kusumabaka Rianse Musram Abadi Nur Asyik NURHADI Peter Rajagukguk Prasetiyo, Dodi R. Marsuki Iswand R. Marsuki Iswandi Sitti Aida A. Taridala Sitti Aida Adha Taridala Supriadi , Dedi Surni Surni Surni, Surni Teguh Wijayanto Vit Neru Satrah Vit Neru Satrah Wulan Arifin Zohorman Zohorman Zohorman Zohorman