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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Empowerment : Jurnal Pengabdian Masyarakat Jurnal Mantik Penusa International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen Dirgantara Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Journal of Agri Socio Economics and Business Jurnal Bisnisman : Riset Bisnis dan Manajemen International Journal of Engineering, Science and Information Technology Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Jurnal Abdimas Bina Bangsa Journal of Research on Business and Tourism MASTER: Jurnal Manajemen Strategik Kewirausahaan JMBD Bina Bangsa International Journal of Business and Management
Robi Awaluddin
Universitas Siliwangi
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Physics Social Sciences Transportation Other

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The Layout Planning At Sehati Dua Minimarket, Ciawigebang, Kuningan: Market Basket Analysis and Activity Relationship Chart Approach Ramdhani, Edwin; Awaluddin, Robi; Suhardi, Dadang
Bina Bangsa International Journal of Business and Management Vol. 1 No. 3 (2021): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v1i3.23

Abstract

The layout is one of the factors that affect visitor satisfaction. Where a good design will be the face of the company itself. There is a layout problem in the Sehati minimarket location where the product arrangement displayed has not been neatly arranged. The display of goods is placed directly on the floor without using any shelves. One way to optimize the relationship between product group proximity and use of space or layout. This research uses Market Basket Analysis and Activity Relationship Chart method by measuring three kinds of quantitative measures, namely support (factor domination level), confidence (factor level) and the ratio of improvement (viability factor proximity) and relationship product proximity qualitatively. Results of data processing and analysis with the method of MBA and Tolls ARC approach there are several alternatives to the new layout improvement then selected on of the best choice by the management company with a value of 40, and some changes from the previous layout the product – the product that must be moved among product with value the smallest, and development with an enormous support value,(1) namely The Gelas products
Hotel’s Sustainable Business Strategy During and Post COVID-19 Pandemic : A case study at Hotel Grage Resort Sangkan, Kuningan, Indonesia Awaluddin, Robi; Surgawati, Iis
Journal of Research on Business and Tourism Vol. 4 No. 1 (2024): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104004120242

Abstract

The COVID-19 pandemic has had a significant impact on the hospitality industry, especially the Grage Resort Sangkan hotel in Kuningan Regency, which has had a decreased occupancy rate of up to 50 percent. This study aims to map the sustainable strategies implemented by the Grage Resort Sangkan hotel in Kuningan Regency during and after the Covid-19 pandemic. The qualitative method used in this study is a research method used with in-depth interview on stakeholders related to four aspects of management: marketing, production, human resource, and financing, also with the 9-elements business model canvas mapping approach including customer segments, value propositions, channels, revenue streams, key resources, customer relationships, key activities, key partnerships, and cost structure. The results of the study show that, when a pandemic occurs, the strategy taken is to lay off contract workers and work from home for permanent employees, change marketing strategies from offline to focusing on digital marketing, sell vouchers that are valid for up to one year. Meanwhile, moving further into the COVID-19 pandemic, hotels continue to use digital marketing strategies and continue to maintain health protocols, provide discount vouchers until stable income returns sustainably.
Co-Authors Allicia Deana Santosa Ayus Ahmad Yusuf Ayus Ahmad Yusuf Ayus Ahmad Yusuf Ayus ahmad Yusuf Dadang Suhardi Dudi Septiadi Elita Shinta Sadiyah Faridz Adi Nurmansyah Febrialdy Hendratawan Galih Dwi Handayani Harjadi, Dikdik Hendratawan, Febrialdy Lili Karmela Fitriyani Melatina Asriani Mohamad Gabriel Syaeful Rahim Muhammad Aliyuddin Mustopa Said Nani Suryani Natasya, Nadya Shepti Ramdhani, Edwin Resky Fauzi Shilvaisnaeni Regia Sudirman Surgawati, Iis Virgin Wineka Nirmala Yasir Maulana Yoyo Sunaryo Yuliani, Novi Mela