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All Journal GANEC SWARA Jurnal Administrasi dan Manajemen Valid Jurnal Ilmiah Target : Jurnal Manajemen Bisnis Journal of Economics and Business UBS Jurnal Abdimas Sangkabira MUSLIMPRENEUR : Jurnal Ekonomi dan Kajian Keislaman Jurnal Abdimas Musi Charitas Jurnal Pengabdian Masyarakat Bangsa Jurnal Abdimas Independen
Nila Rahayu
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Mataram, Kota Mataram, Indonesia.
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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Journal : GANEC SWARA

 1 
PENGARUH KEMAJUAN TEKNOLOGI (SOSIAL MEDIA), LITERASI KEUANGAN TERHADAP MINAT INVESTASI MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MATARAM RAHAYU, NILA; ANWAR, ADRIANDA; GENADI, YELDY DWI; PRADNYANI, I GUSTI AGUNG ARISTA
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.982

Abstract

Technology is a symbol of progress in the development of the era. Technology changes the pattern of activities in a person's daily life. Many people use and manage their finances online because of its convenience, starting from savings, buying and selling transactions, In the field of investment, there is a lot of fraud due to lack of knowledge and people who are easily tempted by the returns offered, these reasons underlie the need for each individual to understand financial literacy before taking investment action. The purpose of this study was to examine how Social Media and financial literacy affect investment interest of FEB UNRAM students. With 96 respondents, this study used an associative quantitative methodology using a questionnaire for data collection and SPSS program for data processing. The results showed that financial knowledge and technology (Social Media) have a positive and substantial influence on investment interest. Furthermore, technology and financial literacy factors have an influence of 35% of the total influence, while the rest is influenced by other variables.
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA MAHASISWA S1 MANAJEMEN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MATARAM I GUSTI AGUNG ARISTA PRADNYANI; DEWI RISPAWATI; NILA RAHAYU; TONY WINATA
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.988

Abstract

An important component of a country's economic success is entrepreneurship. Therefore, the government tries to encourage people to start their own businesses by offering loans, support, and entrepreneurship education. This study is very important to conduct because knowing the entrepreneurial interest of students and the factors that influence it can be a source of reference and can contribute to the development of studies on entrepreneurship which is very important to be encouraged today. The purpose of this study is to improve the teaching of entrepreneurship, and it may be useful for faculties to explore expanding the reach of programs that encourage students to pursue entrepreneurial endeavors. This study employed the associative quantitative technique. The study's sample comprised 92 participants who had completed an introductory course on entrepreneurship at the University of Mataram Faculty of Economics and Business. Everybody there was a student in the program for management studies. The study's conclusions suggest that entrepreneurship education influences people's aspirations to launch their own companies. Personality has no bearing on one's ambition to start their own business. Motivation influences a person's interest in starting their own business. The home environment influences a person's interest in business. Both the social milieu and the aspiration to pursue entrepreneurship bear significance.
ANALISIS PENGARUH RASIO KEUANGAN TERHADAP FINANCIAL DISTRESS PERUSAHAAN SEKTOR PERTAMBANGAN I GUSTI AGUNG ARISTA PRADNYANI; PUTU ATIM PURWANINGRAT; I GUSTI AGUNG AYU PRAMITA INDRASWARI; NILA RAHAYU
GANEC SWARA Vol 18, No 4 (2024): Desember 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i4.1099

Abstract

This study aims to partially determine how liquidity, leverage, and profitability affect Financial Distress. The study was conducted on mining companies listed on the Indonesia Stock Exchange in 2020–2022. This study is a quantitative study and the sample was determined using a purposive sampling technique, namely the selection of samples with certain criteria that were set, so that a sample of 63 companies was obtained. The statistical analysis used includes the Normality test, multicollinearity, heteroscedasticity, autocorrelation test, determination coefficient test, F test and t test. Data analysis uses multiple linear regression analysis. After conducting the study, the results are Liquidity has a positive and significant effect on Financial Distress, Leverage has a negative and significant effect on Financial Distress, and Profitability has a negative and significant effect on Financial Distress.
PENGARUH LIVE STREAMER DAN PROMO TANGGAL KEMBAR TERHADAP IMPULSIVE BUYING (STUDI KASUS PENGGUNA E- COMMERCE SHOPEE DI KOTA MATARAM) NILA RAHAYU; DEWI RAKHMAWATI; I GUSTI AGUNG ARISTA
GANEC SWARA Vol 18, No 1 (2024): Maret 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i1.757

Abstract

One of the biggest developments in the business sector over the past few decades is the rise of e-commerce. With the help of Shopee Live, vendors can host live streaming events and market their goods directly to customers. Broadcasters, sometimes known as streamers, organize live shopping events to highlight items and encourage customers to complete the transaction process. Shopee often holds promotions on twin dates with various attractive incentives that encourage customers to make impulse purchases. The purpose of this study is to examine the effect of twin date promotions and steamer on the impulse buying habits of Shopee customers in Mataram city. One hundred respondents who met the criteria were included in the research sample, which was selected through a purposive sampling approach. The research findings show that live steamer has no effect on impulsive buying on Shopee users in Mataram City while twin date promos have a significant effect on impulsive buying on Shopee users in Mataram City
Co-Authors Abdurrahman Abdurrahman Adrianda Anwar Akram Akram Akram, Akram Andika Noviawan, Lalu Anwar, Adri Arista Pradnyani, I G A Bambang Bambang Dewi Rakhmawati Dewi Rispawati Ferdaus, Nadia Nuril Genadi, Yeldy Dwi I GUSTI AGUNG ARISTA I Gusti Agung Arista Pradnyani I Gusti Agung Arista Pradnyani I Gusti Agung Arista Pradnyani, I Gusti Agung Arista I Gusti Agung Ayu Pramita Indraswari I.G.A. Arista Pradnyani Jayawarsa, A.A. Ketut Khaerul Umam, Khaerul Kurniawan Syahputra, M. Maria Dewi, Suprayanti Mohammad Yanwar Doraq MUAIDY YASIN, MUAIDY Nur Fazillah Milawati Nur Fitriyah nurfazillah milawati Paradisa Sukma Putu Atim Purwaningrat Resty Yusnirmala Dewi Rispawati, Dewi Sagir, Junaidi Sakhila, Yana Sri Maryanti TONY WINATA Wardiningsih, Reny Widia Astuti Yeldi Dwi Genadi Yeldy Dwi Genadi Zaenal Wafik, Ahmad