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STORYTELLING FOR LITERATURE STUDENTS: NARRATIVE INNOVATION IN BUSINESS MODEL DESIGN Nur Asiyah; Wildi Adila; Muhammad Rizal; Arya Saputra; Irawan Irawan
FRASA: ENGLISH EDUCATION AND LITERATURE JOURNAL Vol. 6 No. 2 (2025): Vol. 6 No. 2 September 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/frasa.v6i2.5113

Abstract

Storytelling is a strategic tool that conveys meaning in literature and evokes emotional depth, cultural insight, and imaginative expression. In addition, storytelling also drives innovation in various fields such as business and entrepreneurship. However, many students of English literature are unaware that their strengths in narrative thinking can be developed into valuable entrepreneurial skills. This study addresses that gap by designing a storytelling-based Business Model Canvas (BMC) as a learning tool for the Literature and Entrepreneurship course. This study uses Fisher's Narrative Paradigm Theory, which explains Human beings as natural storytellers. Besides, it is supported by Osterwalder's BMC framework. Using a Research and Development (R&D) method adapted from Branch ADDIE, the research produced digital instructional media in the form of videos and an application designed through Canvanizer, Google Sites, and Kodular. These platforms were used to embed narrative thinking into each component of the BMC. The content expert and IT validate the Product. It was tested in a small and a large group trial. Findings show that integrating storytelling into the business modelling process significantly strengthens students' ability to construct and communicate ideas, especially aligning their creativity with practical entrepreneurial thinking. The final product was found to be pedagogically feasible and relevant, contributing to the development of literature students as creative digitalpreneurs. It concludes that narrative approaches can be effectively adapted to entrepreneurship education in the humanities. Therefore, further research suggested exploring cross-disciplinary applications of the model for the long-term impact.
PENGARUH EDUKASI KEUANGAN SYARIAH BSI TERHADAP MINAT INVESTASI E-EMAS PADA WARGA DESA SAWAHAN Laras Diyah Safitri; Salma Kusuma Ningrum; Ashfa Muzaky; Fajroel Haidar Haq; Rofi'ah Ramadhani; Fajar Ramadhani Saputra; Nur Asiyah
Iqtishodiah: Jurnal Ekonomi dan Perbankan Syariah Vol. 8 No. 1 (2026): Iqtishodiah
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62490/iqtishodiah.v8i1.2266

Abstract

Rendahnya literasi keuangan syariah di Indonesia, khususnya di wilayah pedesaan, menjadi tantangan tersendiri dalam mendorong partisipasi masyarakat pada produk investasi berbasis syariah seperti emas digital. Penelitian ini bertujuan untuk menganalisis pengaruh edukasi keuangan syariah BSI terhadap minat investasi e-mas pada warga Desa Sawahan, Kecamatan Juwiring, Kabupaten Klaten. Penelitian ini merupakan bagian dari program Kuliah Kerja Nyata (KKN) Kelompok 26252 UIN Raden Mas Said Surakarta yang dilaksanakan pada 9 Juli 2026. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 37 responden dari total populasi 51 orang, yang terdiri atas anggota PKK dan pelaku UMKM Dusun 1. Data dikumpulkan melalui kuesioner yang disebarkan setelah kegiatan sosialisasi, kemudian dianalisis menggunakan pendekatan Partial Least Squares - Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS versi 3. Hasil penelitian menunjukkan bahwa edukasi keuangan syariah BSI berpengaruh positif dan signifikan terhadap minat investasi e-mas pada taraf signifikansi 10% (koefisien jalur = 0,380; T-Statistics = 1,685; P-Values = 0,093), dengan kontribusi pengaruh sebesar 14,5% (R²) dan kategori pengaruh sedang (f² = 0,169). Secara kualitatif, sebanyak 27 dari 37 responden (73%) menyatakan berminat berinvestasi e-mas BSI, terutama karena materi edukasi yang mudah dipahami dan produk yang dapat dicicil, sementara warga yang tidak berminat umumnya terkendala faktor ekonomi personal. Penelitian ini diharapkan dapat menjadi bahan evaluasi bagi program edukasi keuangan syariah berbasis komunitas di wilayah pedesaan.
Unhomely Experiences and Cultural Integration in Umm Zakiyyah’s Muslim Girl Nur Asiyah; Muh Arif Rokhman; Lilik Istiqomah; Hidayatul Nurjanah; Nafila Azzahra
Muslim English Literature Vol. 5 No. 1 (2026): Muslim English Literature
Publisher : UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/mel.v5i1.52342

Abstract

This study investigates how unhomely experiences shape the process of cultural adaptation and identity negotiation in Umm Zakiyyah's Muslim Girl., focusing on the protagonist, Inaya, a Muslim girl who moves from Saudi to America. This study examines how Inaya’s unhomely experiences lead her to negotiate identity and develop strategies for cultural integration. Employing a descriptive qualitative approach, this study analyzes textual data drawn from the novel. Two theories are used in this research: the first, Homi Bhabha's concept of the unhomely, which reveals how Inaya feels alienated in society; and the second, John W. Berry's acculturation theory, which explains how the prominent figure accepts and adapts to the new culture through integration. The findings reveal that Inaya’s unhomely experiences manifest as awkwardness, uncanniness, incoherence, and instability. These conditions are shaped by cultural differences, religious visibility, and social interaction in the host society. However, these experiences do not remain unresolved. Inaya gradually develops coping strategies through school participation, social recognition, and identity negotiation, which lead her toward cultural integration. With several experiences, Inaya's growth has involved being an open minded, adapting to new environments, participating in social events, achieving academically, and respecting others. This research demonstrates that unhomely experiences transform into an integrated identity through the negotiation of a hybrid identity while maintaining her religious faith. Thus, this research contributes to diaspora studies, Muslim identities, and modern intercultural communication.