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All Journal Journal of Economic, Bussines and Accounting (COSTING) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JAE (Jurnal Akuntansi dan Ekonomi) eCo-Buss Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Ekonomi dan Manajemen Indonesia Jurnal Ekonomi Perjuangan (JUMPER) TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Manajemen Indonesian Journal of Management Science Journal of Artificial Intelligence and Digital Business JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Bisnis dan Manajemen (JURBISMAN) Economics, Business, Management, & Accounting Journal Jurnal Ekonomi Kreatif Indonesia Journal Economic Management and Business Journal of Education Religion Humanities and Multidiciplinary Jurnal Ekonomi Bisnis dan Manajemen Cantaka: Jurnal Ilmu Ekonomi dan Manajemen Indonesian Journal of Banking and Financial Technology (FINTECH) Journal of Innovative and Creativity EKOBIMA Ekonomi Bisnis dan Manajemen Ulil Albab
Heidi Siddiqa
Universitas Cipasung Tasikmalaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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PENGARUH RETURN ON ASSETS (ROA), RETURN ON EQUITY (ROE), NET PROFIT MARGIN (NPM), GROSS PROFIT MARGIN (GPM) TERHADAP HARGA SAHAM PERBANKAN SYARIAH YANG TERDAFTAR DI BEI PERIODE 2021-2024 Halimatul Sayyidah; Heidi Siddiqa; Dheri Febiyani Lestari
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 2 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i2.2436

Abstract

This study aims to analyze the effect of Return on Assets (ROA), Return on Equity (ROE), Net Profit Margin (NPM), and Gross Profit Margin (GPM) on stock prices of Islamic commercial banks listed on the Indonesia Stock Exchange. This research employs a quantitative method with an associative approach. The data used are secondary data obtained from annual financial statements and stock prices for the research period. Data analysis was conducted using multiple linear regression, including classical assumption tests, coefficient of determination, F-test, and t-test. The results show that partially, ROA and ROE have no significant effect on stock prices. NPM has a significant negative effect, while GPM (after transformation) has a significant positive effect on stock prices. Simultaneously, these four independent variables significantly influence stock prices. The coefficient of determination indicates that part of the variation in stock prices can be explained by these profitability variables, while the remaining variation is influenced by other factors outside the research model. These findings suggest that investors pay more attention to operational efficiency indicators (GPM) than to ROA or ROE when making investment decisions in Islamic bank stocks. This study is expected to serve as a reference for companies to improve financial performance and for investors as a consideration in making investment decisions.
PENGARUH LEVERAGE, LIQUIDITY, FIRM SIZE DAN GROWTH OPPORTUNITY TERHADAP HEDGING PADA PERUSAHAAN YANG TERDAFTAR DI BEI PERIODE 2010-2024 Luthfi Fathul Ba'ari; Heidi Siddiqa; Dheri Febiyani Lestari
JURNAL EKONOMI PERJUANGAN Vol. 7 No. 2 (2025): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v7i2.2494

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh leverage, liquidity, firm size, dan growth opportunity terhadap keputusan hedging pada perusahaan sektor otomotif yang terdaftar di Bursa Efek Indonesia (BEI) periode 2010–2024. Fenomena fluktuasi nilai tukar rupiah terhadap dolar Amerika Serikat mendorong perusahaan otomotif untuk menerapkan strategi hedging guna menjaga stabilitas keuangan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linier berganda. Sampel penelitian terdiri dari dua perusahaan besar, yaitu PT Astra International Tbk dan PT Indomobil Sukses Internasional Tbk, dengan data sekunder yang diperoleh dari laporan tahunan perusahaan. Hasil penelitian menunjukkan bahwa secara parsial, leverage, firm size, dan growth opportunity tidak berpengaruh signifikan terhadap keputusan hedging, sedangkan liquidity berpengaruh signifikan negatif. Secara simultan, keempat variabel independen berpengaruh terhadap hedging dengan koefisien determinasi (R²) sebesar 0,359, yang berarti model mampu menjelaskan 35,9% variasi keputusan hedging. Hasil penelitian ini diharapkan dapat memberikan kontribusi bagi perusahaan dalam merumuskan strategi manajemen risiko yang lebih efektif, serta menjadi referensi bagi penelitian selanjutnya.
Penguatan Keuangan Mikro Melalui Pelatihan Manajemen Risiko dan Investasi Untuk Pedagang Kecil Abas, Sofyan; Amalo, Fitriningsih; Mere, Klemens; Siddiqa, Heidi
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.10290

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas keuangan mikro bagi para pedagang kecil melalui pelatihan manajemen risiko dan investasi. Pedagang kecil kerap menghadapi berbagai tantangan, seperti pendapatan yang tidak stabil, keterbatasan akses terhadap kredit, serta kerentanan terhadap fluktuasi pasar. Selain itu, sebagian besar pedagang masih kurang memiliki pemahaman tentang strategi investasi yang tepat untuk meningkatkan keberlanjutan usaha. Metode yang digunakan adalah pendekatan pengabdian kepada masyarakat secara partisipatif, melalui kegiatan lokakarya, pendampingan, dan diskusi interaktif bersama pedagang setempat. Materi pelatihan mencakup identifikasi risiko dasar, perencanaan keuangan, diversifikasi investasi, serta simulasi kasus praktis. Evaluasi dilakukan melalui pre-test dan post-test, serta observasi langsung terhadap kemampuan peserta dalam menerapkan teknik manajemen keuangan pada usahanya. Hasil kegiatan menunjukkan adanya peningkatan kesadaran dan pemahaman mengenai manajemen risiko, serta keterampilan yang lebih baik dalam menyusun rencana investasi sederhana. Program ini menegaskan pentingnya peningkatan literasi keuangan guna memperkuat ketahanan dan pertumbuhan pedagang kecil dalam menghadapi tantangan ekonomi.
Pengaruh Desain Produk, Harga Dan Brand Ambassador Terhadap Keputusan Pembelian Pada Konsumen Portee Di Jawa Barat Solihah, Nita; Siddiqa, Heidi; Ardhiansyah
Jurnal Ekonomi Bisnis dan Manajemen Vol. 3 No. 2 (2025): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Desember 2025
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v3i2.2683

Abstract

This study aims to determine and analyze the influence of product design, price, and brand ambassador on consumers’ purchasing decisions for Portee brand shoes in West Java. The research employed a quantitative approach using a survey method. Data were collected from 100 respondents selected through purposive sampling. The analytical tools used in this study include multiple linear regression, classical assumption tests, and hypothesis testing with the assistance of SPSS version 25. The results showed that product design, price, and brand ambassador have a significant effect on purchasing decisions, both partially and simultaneously. These findings indicate that an attractive product design, competitive pricing, and a credible brand ambassador can strengthen consumer interest and influence their purchasing behavior. The research provides valuable insights for Portee producers to improve their marketing strategies through design innovation, appropriate pricing policies, and the selection of brand ambassadors that match consumer preferences.
Consumer Behavior in the Age of AI: The Role of Personalized Marketing and Data Analytics in Shaping Purchase Decisions Izharuddin Pagala; Muhammad Asir; Klemens Mere; Utami Puji Lestari; Heidi Siddiqa
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2947

Abstract

In the contemporary digital era, artificial intelligence (AI) has revolutionized the landscape of consumer behavior by enabling personalized marketing and advanced data analytics. This article reviews existing literature to explore the role of AI in shaping purchase decisions. The emergence of AI technologies allows marketers to leverage vast amounts of consumer data to create personalized experiences, enhancing customer engagement and satisfaction. Through personalized marketing strategies, companies can deliver tailored content, product recommendations, and targeted advertisements that align with individual consumer preferences. The integration of data analytics provides deeper insights into consumer behavior, enabling businesses to anticipate trends and make informed decisions. This literature review examines various case studies and empirical research to highlight the effectiveness of AI-driven marketing strategies in influencing consumer purchase decisions. The findings indicate that personalized marketing, underpinned by sophisticated data analytics, not only enhances consumer trust and loyalty but also drives higher conversion rates. This study underscores the importance of embracing AI technologies for businesses aiming to stay competitive in an increasingly digital marketplace.  
Pengaruh Struktur Modal Terhadap Kinerja Keuangan Perusahaan Publik di Bursa Efek Indonesia Irdawati Irdawati; Muhammad Azizi; Srifatmawati Ahmad; Heidi Siddiqa; Rihfenti Ernayani
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3594

Abstract

Struktur modal merupakan salah satu aspek penting dalam menentukan kesehatan keuangan dan daya saing perusahaan publik. Perusahaan yang terdaftar di Bursa Efek Indonesia (BEI) menghadapi tantangan dalam menyeimbangkan proporsi utang dan ekuitas untuk mencapai kinerja keuangan yang optimal. Tinjauan literatur 2020–2025 menunjukkan bahwa struktur modal berpengaruh langsung terhadap profitabilitas, nilai perusahaan, dan risiko keuangan. Peningkatan leverage dapat memberikan manfaat berupa penghematan pajak dan peningkatan return on equity, namun di sisi lain menimbulkan risiko kebangkrutan apabila tidak dikelola dengan hati-hati. Penelitian juga mengindikasikan bahwa faktor eksternal, seperti kondisi makroekonomi, serta faktor internal, seperti ukuran perusahaan dan kualitas manajemen, turut memoderasi hubungan antara struktur modal dan kinerja keuangan. Dengan demikian, strategi pengelolaan struktur modal yang tepat dapat menjadi determinan utama dalam menjaga keberlanjutan bisnis sekaligus meningkatkan daya tarik perusahaan di mata investor di era persaingan global.
The Influence of Loan to Deposit Ratio (LDR) and Debt to Equity Ratio (DER) on Return on Equity (ROE) Through Net Present Value (NPV) in State-Owned Banks for the Period 2015 - 2024 Windi Triani; Heidi Siddiqa; Ardhiansyah Ardhiansyah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3995

Abstract

This research intends to investigate how the Loan to Deposit Ratio (LDR) and the Debt to Equity Ratio (DER) influence Return on Equity (ROE) via Net Present Value (NPV) in state-owned banks over the period from 2015 to 2024. A quantitative method was employed for this analysis, making use of secondary data processed through the SEM-PLS technique for Structural Equation Modeling, with SmartPLS software version 4.0 aiding in the computations. The analysis process involves examining the outer model, checking the model fit, and assessing the inner model. The results indicate that LDR negatively and insignificantly affects ROE, whereas DER positively and significantly influences ROE. Additionally, LDR presents an insignificant negative effect on NPV, in contrast to DER, which has a notably beneficial effect on impact on NPV. It was observed that NPV has a beneficial yet trivial impact on ROE. During the indirect effect assessment, LDR did not demonstrate a meaningful effect on ROE through NPV. In contrast, DER revealed a positive yet insignificant effect on ROE through NPV.    
Sustainable Finance Practices And Their Impact On Corporate Financial Performance Anggraini, Diah; Moridu, Irwan; Siddiqa, Heidi; Dewantara, Billy; Nurcahaya, Claudya
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10981

Abstract

This study aims to analyze the impact of sustainable finance practices on corporate financial performance using a literature review approach. Sustainable finance, reflected in the implementation of Environmental, Social, and Governance (ESG) principles, has become a critical issue in modern business as awareness of sustainability and corporate social responsibility continues to grow. The research method employed is a systematic literature review of relevant academic sources, including peer-reviewed journals, scholarly books, and institutional reports published between 2010 and 2025. The findings indicate that sustainable finance practices generally have a positive impact on corporate financial performance, particularly in the long term. Improvements in operational efficiency, corporate reputation, risk management, and access to financial resources are key drivers of this positive relationship. However, the results also reveal that the relationship is not always consistent, as it is influenced by contextual factors such as industry type, firm size, and regulatory environment. In addition, in the short term, sustainable finance practices may have a negative impact due to the high costs associated with their implementation. This study concludes that sustainable finance is a strategic approach that can enhance long-term corporate value, although it requires an integrated and long-term orientation. The findings are expected to provide insights for corporations, investors, and policymakers in developing sustainable business strategies.
Pengelolaan Website Desa Sebagai Promosi Pariwisata di Desa Cikadu, Kabupaten Tasikmalaya Nurherawati Nurherawati; Ardhiansyah Ardhiansyah; Retno Dyah Pekerti; Heidi Siddiqa
Jurnal Abdimas Indonesia Vol. 5 No. 4 (2025)
Publisher : Perkumpulan Dosen Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34697/jai.v5i4.2792

Abstract

Kegiatan pengabdian kepada Masyarakat ini dilatarbelakangi oleh tantangan keterbatasan akses informasi dan promosi pariwisata yang dihadapi oleh Desa Cikadu, Kecamatan Cikalong, Kabupaten Tasikmalaya. Tujuan utama kegiatan ini adalah mengembangkan dan mengelola website desa sebagai media promosi pariwisata berbasis digital. Metode pelaksanaan kegiatan adalah penyuluhan secara tatap muka (offline) menggunakan metode ceramah dan demonstrasi. Kegiatan dilaksanakan di Kantor Desa Cikadu, dengan sasaran perangkat desa, Kelompok Sadar Wisata, tokoh masyarakat, dan masyarakat Desa Cikadu. Hasil kegiatan menunjukkan penyuluhan berjalan kondusif dengan partisipasi 18 orang peserta. Hasil utamanya adalah: 1) Sebelum kegiatan, sebagian besar Kelompok Sadar Wisata belum memiliki website resmi dan belum mengetahui cara mengoperasikannya; 2) Setelah kegiatan, terjadi peningkatan pengetahuan dan timbulnya ketertarikan serta kesadaran penuh masyarakat dan Kelompok Sadar Wisata untuk membuat dan mengembangkan website desa sebagai media promosi potensi wisata lokal, seperti penghasil buah sawo, Sungai Citoe, dan pengrajin daun pandan. Manfaat yang diperoleh adalah kontribusi positif dalam meningkatkan pemahaman dan keterampilan Kelompok Sadar Wisata untuk mengelola website desa wisata. Kegiatan ini efektif dalam meningkatkan pemahaman, keterampilan, dan kepedulian masyarakat dan aparat desa dalam pengelolaan website sebagai media promosi pariwisata berbasis digital. Keterlibatan aktif masyarakat ini siap berkontribusi dalam meningkatkan citra Desa Cikadu sebagai desa wisata.
Pengaruh Investasi Berkelanjutan Terhadap Volatilitas Return Saham Melalui Risiko Investasi Sebagai Variabel Mediasi (Studi Pada Perusahaan Terindeks SRI-KEHATI Di Bursa Efek Indonesia) 2020-2024 Ahmad Faqih Farizi; Heidi Siddiqa
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9193

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh investasi berkelanjutan terhadap volatilitas return saham melalui risiko investasi sebagai variabel mediasi pada perusahaan yang tergabung dalam indeks SRI-KEHATI di Bursa Efek Indonesia periode 2020–2024. Investasi berkelanjutan diukur menggunakan Environmental, Social, and Governance Disclosure Index (ESGDI), risiko investasi diproksikan dengan beta saham, sedangkan volatilitas return saham diukur menggunakan coefficient of variation. Penelitian ini menggunakan metode kuantitatif dengan data sekunder yang diperoleh dari laporan tahunan, sustainability report, dan data harga saham perusahaan. Teknik pengambilan sampel menggunakan purposive sampling sehingga diperoleh 12 perusahaan dengan total 60 observasi. Analisis data dilakukan menggunakan regresi linear dan uji mediasi. Hasil penelitian menunjukkan bahwa investasi berkelanjutan berpengaruh terhadap volatilitas return saham dan risiko investasi. Selain itu, risiko investasi mampu memediasi hubungan antara investasi berkelanjutan dan volatilitas return saham. Temuan ini menunjukkan bahwa penerapan ESG yang baik dapat membantu perusahaan menjaga stabilitas saham serta mengurangi risiko investasi di pasar modal.
Co-Authors Abas, Sofyan Adi Muhammad Nur Ihsan Ahmad Faqih Farizi Ahmad, Srifatmawati Alfiana Alfiana Alya Fadillah Andi Primafira Bumandava Eka Ardhiansyah Ardhiansyah Ardhiansyah Ardhiansyah Ardhiansyah Ari Purwanti Ariska Meilinda Azizi, Muhammad BillY Dewantara Cakranegara, Pandu Adi Cakranegara, Pandu Adi Cindi Alwin Claudya Nurcahaya Daniel Nemba Dambe Dheri Febiyani Lestari Diah Anggraini Diah Anggraini, Diah edy susanto Eka, Andi Primafira Bumandava Feny Fidyah Fitriningsih Amalo Hadi Ismanto Hakim, Mohamad Zulman Halimatul Sayyidah Halimatul Sayyidah Hendrawan, Henky Herdiyanti Herdiyanti Hesti Novianti I Wayan Arthana Intifadoh Fisabilillah Irdawati Irdawati Irwan Moridu Isyana Rahayu, Isyana Izharuddin Pagala Jaenudin, Ujang Eri Khairani, Nisha Kamilla Kisti Wijayanti Klemens Mere Klemens Mere Labib Abdul Fattah Lilis, Lilis Lusia Adinda Dua Nurak Luthfi Fathul Ba'ari Luthfi Fathul Ba'ari Mekar Meilisa Amalia Miranda Maryam Muh. Abduh Anwar Muhammad Ade Kurnia Harahap Muhammad Asir Muhammad Azizi Muhammad Hidayat Muhammad Hikmal Akbar Alamin Nadia Qotrunnada Nadila Puspita Neng Wine Azri Nida Amalia Nurcahaya, Claudya Nurherawati Nurul Masithoh PA Andiena Nindya Putri Pagala, Izharuddin Pamungkas, Eko Wiji Qivtia Febriyanti Fadilah Raden Mohamad Herdian Bhakti Rahayu, Betty Rahma Maripatu Saripah Raisa Hillia Aini Syifa Retno Dyah Pekerti Rihfenti Ernayani Sami'un, Sami'un Silalahi, Pristanto Sira Aisyah Sofiyani Ratna Wulan Sofyan Abas Solihah, Nita Sri Indri Oktavian sri sudiarti Srifatmawati Ahmad Sudiarti, Sri Sugianto Sugianto Syifa Fadillatunnisa Fauziah Taupik Akbar Utami Puji Lestari Windi Triani