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FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN ONLINE DI TOKOPEDIA PADA MAHASISWA FEB UNTAR JAKARTA Nawawi, M. Tony; P., Purwanto; Darryl, Darryl; Dinata, Jennifer
Jurnal Serina Ekonomi dan Bisnis Vol 2 No 1 (2024): Februari 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jseb.v2i1.30995

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kepercayaan, keamanan, dan kualitas pelayanan terhadap keputusan pembelian secara online. Populasi dalam penelitian ini adalah mahasiswa Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara. Metode pengambilan sampel dalam penelitian ini dengan menggunakan Purposive Random Sampling dan jumlah sampel sebanyak 120 Mahasiswa. Alat analisis yang digunakan adalah PLS 3.0. Hasil penelitian menunjukkan bahwa secara parsial variabel keamanan, dan kualitas pelayanan mempunyai pengaruh positif dan signifikan terhadap Keputusan Pembelian Secara Online di Website Tokopedia. Sedangkan variable kepercayaan tidak berpengaruh signifikan terhadap Keputusan Pembelian Secara Online di Website Tokopedia.
Faktor-Faktor yang Mempengaruhi Kinerja Karyawan yang Dimediasi oleh Kepuasan Kerja Febby, Fifi Natalia; Nawawi, M. Tony
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 1 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i1.28563

Abstract

Sebuah perusahaan dibangun dengan visi dan misi untuk dicapai. Agar visi misi perusahaan tercapai, setiap anggotanya harus memiliki tujuan yang sama. Di dalam perusahaan untuk mencapai visi dan misinya diperlukan sumber daya manusia yang baik. Untuk meningkatkan kinerja karyawan, perusahaan dapat menciptakan lingkungan kerja yang baik, memberikan pelatihan bagi karyawan guna meningkatkan skill serta memotivasi karyawan sehingga tercipta kepuasan kerja dan kinerja karyawan meningkat. Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja, pelatihan, dan motivasi terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel mediasi pada PT Allianz Indonesia Cabang Jayapura. Penelitian ini menggunakan teknik purposive sampling dalam pemilihan konsumen sebagai sampel (responden). Dalam penelitian ini, peneliti menyebarkan kuesioner secara online melalui google form kepada seluruh konsumen PT Allianz Indonesia Cabang Jayapura sebanyak 86 responden. Pengolahan data dilakukan dengan software SmartPLS versi 4.0.8.7. Hasil penelitian menunjukkan bahwa lingkungan kerja, pelatihan, dan motivasi berpengaruh positif dan signifikan terhadap kinerja karyawan, serta kepuasan kerja dapat memediasi secara positif dan signifikan antara lingkungan kerja, pelatihan, dan motivasi terhadap kinerja karyawan. A company built with a vision and mission to achieve. In order for the company's vision and mission to be achieved, each member must have the same goal. In the company to achieve its vision and mission, good human resources are needed. To improve employee performance, companies can create a good work environment, provide training for employees to improve skills and motivate employees so as to create job satisfaction and increase employee performance. This study aims to determine the effect of work environment, training, and motivation on employee performance with job satisfaction as a mediating variable at PT Allianz Indonesia Jayapura Branch. This study uses a purposive sampling technique in selecting consumers as samples (respondents). In this study, researchers distributed questionnaires online which were distributed via Google form to all consumers of PT Allianz Indonesia Branch Jayapura as many as 86 respondents. Data processing was carried out using SmartPLS software version 4.0.8.7. The results showed that work environment, training, and motivation had a positive and significant effect on employee performance, and job satisfaction could mediate positively and significantly between work environment, training, and motivation on employee performance.
Faktor yang Mempengaruhi Repurchase Intention dalam Berbelanja Online di Aplikasi Bukalapak Ramadhani, Ananda Rizqita; Nawawi, M. Tony
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 2 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i2.29829

Abstract

Peningkatan perrtumbuhan ekonomi Indonesi dipengaruhi oleh revolusi industri 4.0. Revolusi industri 4.0 menciptakan transformasi digital, salah satunya adalah perkembangan sistem bisnis secara online. Dengan adanya transformasi digital dapat membuka peluang peningkatan ekonomi digital Indonesia. Hal tersebut dibuktikan pada tahun 2022 bahwa angka ekonomi digital Indonesia meningkat sebesar 22% dibandingkan tahun sebelumnya. Salah satu sektor penyumbang terbesar dalam pertumbuhan ekonomi digital indonesia adalah e-commerce. Bukalapak merupakan salah satu perusahaan e-commerce terbesar di Indonesia. Penelitian ini bertujuan untuk mengetahui pengaruh e-Trust,e-WOM, dan perceived value terhadap repurchase intention pada aplikasi Bukapalak di Jakarta. Penelitian ini menggunakan metode purposive sampling dengan jumlah responden sebanyak 208 responden melalui kuesioner online berupa google form. Data yang diperoleh melalui kuesioner dianalisis dengan metode PLS-SEM dan menggunakan software SmartPLS 4.0. Hasil penelitian ini menunjukkan bahwa (1) e-Trust memiliki pengaruh positif dan signifikan terhadap repurchase intention pada pengguna aplikasi Bukalapak di Jakarta. (2) e-WOM memiliki pengaruh positif dan signifikan terhadap repurchase intention pada pengguna aplikasi Bukalapak di Jakarta. (3) perceived value tidak memiliki pengaruh positif dan signifikan terhadap repurchase intention pada pengguna aplikasi Bukalapak di Jakarta.   The increase in Indonesia's economic growth is influenced by the industrial revolution 4.0. The industrial revolution 4.0 creates digital transformation, one of which is the development of online business systems. With digital transformation, it can open up opportunities to improve Indonesia's digital economy. This is proven in 2022 that Indonesia's digital economy figures will increase by 22% compared to the previous year. One of the biggest contributing sectors to the growth of Indonesia's digital economy is e-commerce. Bukalapak is one of the largest e- commerce companies in Indonesia. This research aims to determine the influence of e-Trust, e-WOM, and perceived value on repurchase intention on the Bukapalak application in Jakarta. This research used a purposive sampling method with a total of 208 respondents via an online questionnaire in the form of Google form. Data obtained through questionnaires were analyzed using the PLS-SEM method and using SmartPLS 4.0 software. The results of this research show that (1) e-Trust has a positive and significant influence on repurchase intention among Bukalapak application users in Jakarta. (2) e-WOM has a positive and significant influence on repurchase intention among Bukalapak application users in Jakarta. (3) perceived value does not have a positive and significant influence on repurchase intention among Bukalapak application users inJakarta.
Faktor-Faktor yang Berperan dalam Purchase Decision Pelanggan Lazada di Jakarta Siek, Vanesa; Nawawi, M. Tony
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 2 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i2.29854

Abstract

Saat ini aktivitas berbelanja online merupakan aktivitas yang populer bagi masyarakat Indonesia. Oleh karena itu, banyak bermunculan berbagai aplikasi belanja online yang berupaya menawarkan berbagai opsi produk dan jasa untuk memenuhi kebutuhan pelanggan. Dampak yang muncul dari perkembangan ini adalah transformasi perilaku konsumen dalam mengadopsi cara berbelanja yaitu secara online. Salah satu aplikasi belanja onlineyang sangat digemari oleh masyarakat Indonesia adalah Lazada. Penelitian ini bertujuan untuk mengetahui pengaruh perceived ease of use, brand image dan content marketing terhadap purchase decision pelanggan Lazada di Jakarta. Sampel dalam penelitian ini sebanyak 255 responden dengan menggunakan teknik pengambilan sampel berupa nonprobability sampling dengan metode purposive sampling melalui kuesioner online berupa google form. Data yang diperoleh dianalisis dengan metode PLS-SEM dan menggunakan software SmartPLS 4.0. Hasil dari penelitian ini menunjukkan bahwa perceived ease of use berpengaruh positif dan signifikan terhadap purchase decision, brand image berpengaruh positif dan signifikan terhadap purchase decision dan content marketing berpengaruh positif dan signifikan terhadap purchase decision. Currently online shopping is a popular activity for Indonesian people. Therefore, many online shopping applications have emerged that attempt to offer various product and service option to meet customer needs. The impact that arises from this development is the transformation of consumer behavior in adopting the way of shopping, namely online. One of the online shopping applications highly favored by the Indonesian people is Lazada. This study aims to determine the effect of perceived ease of use, brand image and content marketing on purchase decision of Lazada customers in Jakarta. The sample in this research was 255 respondents using a nonprobability sampling technique with a purposive sampling method through an online questionnaire in the form of a google form. The data obtained were analyzed using the PLS-SEM method and using SmartPLS 4.0 software. The results of this study show that perceived ease of use has a positive and significant effect on purchase decisions, brand image has a positive and significant effect on purchase decisions and content marketing has a positive and significant effect on purchase decisions.
Pengaruh Brand Trust, Brand Awareness, dan Perceived Quality terhadap Purchase Intention Produk Private Label Jakarta (Studi Kasus pada Indomaret) Leislee, Jesslyn; Nawawi, M. Tony
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 3 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i3.31593

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand trust, brand awareness, dan perceived quality terhadap purchase intention pada produk private label Indomaret di Jakarta. Jenis desain penelitian yang digunakan pada penelitian ini adalah desain penelitian deskriptif, kategori desain penelitian cross-sectional, dengan pendekatan kuantitatif. Teknik pengambilan sampel yang digunakan oleh peneliti adalah non-probability sampling dengan menggunakan metode purposive sampling. Populasi pada penelitian ini adalah konsumen yang mengetahui produk private labelIndomaret di Jakarta. Jumlah sampel yang diteliti pada penelitian ini adalah sebanyak 131 responden. Metode pengumpulan data pada penelitian ini dilakukan dengan cara menyebarkan kuesioner dalam bentuk google form yang dibagikan secara online melalui media sosial seperti LINE, WhatsApp, dan Instagram. Teknik analisis data yang digunakan oleh peneliti adalah partial least square-structural equation modeling (PLS-SEM) dan diolah menggunakan aplikasi SmartPLS versi 4. Hasil dari penelitian ini menunjukkan bahwa brand trust berpengaruh secara positif dan signifikan terhadap purchase intention. Brand awareness berpengaruh secara positif dan signifikan terhadap purchase intention. Perceived quality berpengaruh secara positif dan signifikan terhadap purchase intention. Hasil dari penelitian ini diharapkan dapat memberikan referensi maupun pengetahuan kepada pihak Indomaret tentang seberapa pentingnya purchase intention konsumen serta variabel-variabel yang mempengaruhi purchase intention dalam menaikkan jumlah pengunjung yang membeli produk private label toko ritel ini. The purpose of this study is to determine the effect of brand trust, brand awareness, and perceived quality on purchase intention of Indomaret’s private label products in Jakarta. The type of research design used in this study is descriptive research design, cross-sectional research design category, with a quantitative approach. The sampling technique used by the researcher is non-probability sampling, with a purposive sampling method. The population in this study are consumers who know Indomaret’s private label products in Jakarta. The number of samples studied in this study was 131 respondents. The data collection method in this study was carried out by distributing questionnaires in the form of a google form which was shared online via social media such as LINE, WhatsApp and Instagram. The data analysis technique used by the researcher is partial least square-structural equation modeling (PLS-SEM) and processed using the SmartPLS version 4 application. The results of this study shows that brand trust has a positive and significant effect on purchase intention. Brand awareness has a positive and significant effect on purchase intention. Perceived quality has a positive and significant effect on purchase intention. It is hoped that the results of this study can provide reference and knowledge to Indomaret about how important a consumer’s purchase intention is and the variables that effect purchase intention in increasing the number of visitors who buy this retail store's private label products.
The Role of Social Media in Building Trust, Creativity, and Satisfaction for Millennial Entrepreneurs Djakasaputra, Arifin; Nawawi, M. Tony
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.297

Abstract

This research aims to investigate the role of social media in enhancing trust, self-perceived creativity, and satisfaction among millennial entrepreneurs. In general, the data was collected through sampling from mineral entrepreneurs in Jakarta. Where data collection is done by distributing questionnaires. The data was analysed using partial least squares structural equation modelling. Finally, the research results show that social media marketing activities have a positive and significant impact on trust, social media marketing activities have a positive but not significant effect on self-perceived creativity, trust has a positive but not significant impact on self-perceived creativity, and trust has a negative and significant impact on entrepreneurial satisfaction. This research can contribute to marketing experts and millennial entrepreneurs in enhancing the quality of advertising information and the credibility of social media used to support creativity, trust, and satisfaction. Furthermore, marketing experts and millennial entrepreneurs with online-based communities should optimize their marketing activities on social media.
PEMBUATAN KEMASAN UNTUK MENINGKATKAN NILAI JUAL PEMASARAN PRODUK PADA UMKM SASIA Nawawi, M. Tony; Darryl; Bravo, Christiandinata Tjandra
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 2 (2023): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i2.715

Abstract

The purpose of the activity is to provide assistance in making seasoning product packaging owned by MSMEs in an effort to help improve the marketing of local Indonesian MSME products. The activity will be applied to the owner of the Sasia brand seasoning MSME production business domiciled in Tangerang, considering that partners still really need product packaging assistance for better marketing. Sasia MSME partners were chosen due to the weak selling value of the packaging provided to consumers, lack of knowledge, and not having better product packaging options that can provide added value to the seasoning products to be sold. This condition is due to the limited working capital owned by partners. So that the product packaging is not maximized. The method offered in the activity is to provide knowledge of the selling value of product packaging, assistance in making product design and packaging. Through this activity, the team will help Sasia MSME product entrepreneurs to do business more oriented towards increasing the selling value of product marketing to consumers through packaging that is not inferior to competitors. Which in turn will lead to an increase in consumer interest in purchasing Sasia brand seasoning products owned by partners.
Pengaruh Brand Image, Brand Experience, Melalui Brand Trust terhadap Purchase Intention Smartphone Lorents, Kennt; Nawawi, M. Tony
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 4 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i4.32741

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh brand image dan brand experience terhadap purchase intention serta menguji brand trust sebagai mediasi antara brand image dan brand experience terhadap purchase intention. Populasi dari penelitian ini adalah 120 pengguna smartphone Xiaomi di Jakarta. Metode purposive sampling digunakan dengan cara menyebarkan kuisioner secara online dan diolah menggunakan partial leastsquare structural equation modeling (PLS-SEM) pada program Smartpls 4. Hasil dari penelitian ini adalah brand image dan brand experience dapat mempengaruhi brand trust, kemudian brand trust dapat mempengaruhi purchase intention. Brand image dan brand experience dapat mempengaruhi purchase intention dengan atau tanpa melalui mediasi brand trust. partial least square structural equation modeling (PLS-SEM) pada program Smartpls 4. Hasil penelitian ini menunjukkan bahwa brand image berpengaruh secara positif dan signifikan terhadap purchase intention, brand experience berpengaruh secara positif dan signifikan terhadap purchase intention, brand image berpengaruh secara positif dan signifikan terhadap brand trust, brand experience berpengaruh secara positif dan signifikan terhadap brand trust, brand trust secara positif dan signifikan dapat memediasi pengaruh brand image terhadap purchase intention, brand trust secara positif dan signifikan dapat memediasi pengaruh brand experience terhadap purchase intention, dan brand trust berpengaruh secara positif dan signifikan terhadap purchase intention. The purpose of this study was to examine the effect of brand image and brand experience on purchase intention and brand trust as a mediator between brand image and brand experience on purchase intention. The population of this study was 120 Xiaomi smartphone users in Jakarta. The purposive sampling method was used by distributing online questionnaires and processing using partial least squares structural equation modeling (PLS-SEM) in the Smartpls 4 program. The results of this study are that brand image and brand experience can affect brand trust, then brand trust can affect purchase intention. Brand image and brand experience can affect purchase intention with or without the mediation of brand trust. The results of this study indicate that brand image has a positive and significant effect on purchase intention, brand experience has a positive and significant effect on purchase intention, brand image has a positive and significant effect on brand trust, brand experience has a positive and significant effect on brand trust, brand trust can positively and significantly mediate the influence of brand image on purchase intention, brand trust can positively and significantly mediate the influence of brand experience on purchase intention, and brand trust has a positive and significant influence on purchase intention.
Faktor-Faktor yang Mempengaruhi Minat Pembelian Ulang Aplikasi Blibli: Kepuasan Elektronik sebagai Mediator Amuntai, Betty; Nawawi, M. Tony
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 1 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i1.32963

Abstract

Penelitian ini memiliki tujuan untuk menguji pengaruh e-service quality dan perceived value terhadap repurchase intention, pengaruh e-service quality dan perceived value terhadap e-satisfaction, pengaruh e-satisfaction terhadap repurchase intention, dan pengaruh e-satisfaction sebagai mediasi antara e-service quality dan perceived value terhadap repurchase intention. Pada penelitian ini sampel diperoleh menggunakan metode purposive sampling yang berjumlah 286 responden yang pernah menggunakan aplikasi Blibli berdomisili di Jakarta yang berusia diatas 17 tahun. Pada penelitian ini, data diolah menggunakan metode structural equation modelling melalui aplikasi SmartPLS 4.0.9.8. Hasil penelitian ini menunjukkan bahwa e-service quality dan perceived value memengaruhi repurchase intention secara positif dan signifikan, service quality dan perceived value memengaruhi e-satisfaction secara positif dan signifikan, e-satisfaction memengaruhi repurchase intention secara positif dan signifikan. Namun, e-satisfaction tidak dapat memediasi pengaruh antara e-service quality dan repurchase intention. E-satisfaction dapat memediasi pengaruh antara e-service quality dan repurchase intention secara positif dan signifikan sehingga mediasi hanya terjadi secara parsial. This research aims to examine the influence of e-service quality and perceived value on repurchase intention, the influence of e-service quality and perceived value on e-satisfaction, the influence of e-satisfaction on repurchase intention, and the influence of e-satisfaction as a intervening variable between e-service quality and perceived value on repurchase intention. In this study, the sample was obtained using a purposive sampling method, in sum of 286 respondents who were above 17 years old and used the Blibli App once located in Jakarta. In this research, data was processed using the structural equation modelling method via the SmartPLS 4.0.9.8 application. The study's findings demonstrate that e-service quality and perceived value influence repurchase intention positively and significantly, service quality and perceived value influence e-satisfaction positively and significantly, e-satisfaction influences repurchase intention positively and significantly. However, e-satisfaction cannot mediate the influence between e-service quality and repurchase intention. E-satisfaction can mediate the influence between e-service quality and repurchase intention positively and significantly that leads to partial mediation.
Faktor-Faktor yang Memengaruhi Repurchase Intention Pengguna Aplikasi Tokopedia di Tangerang Simanjuntak, Yeni Aryanti; Nawawi, M. Tony
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 1 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i1.33010

Abstract

Tren belanja online di seluruh dunia meningkat dalam beberapa tahun terakhir dengan fenomenanya yang mendominasi pasar e-commerce, serta menciptakan persaingan bisnis yang sengit dalam industri pasar elektronik. Kemunculan berbagai platform e-commerce yang berbasis aplikasi seluler menjadikan konsumen lebih selektif untuk memilih penggunaan platform e-commerce. Penelitian ini memiliki tujuan untuk menguji pengaruh e-customer satisfaction terhadap repurchase intention, pengaruh e-trust terhadap repurchase intention, dan pengaruh perceived value terhadap repurchase intention. Penelitian ini memperoleh sampel menggunakan metode purposive sampling dengan jumlah responden 150 pengguna aplikasi Tokopedia di Tangerang yang berusia di atas 18 tahun. Pengolahan data dalam penelitian ini menggunakan structural equation modelling melalui software SmartPLS 4.0.9.8. Dalam penelitian ini, diperoleh hasil yang menunjukkan bahwa e-customer satisfaction berpengaruh negatif signifikan terhadap repurchase intention, e-trust berpengaruh positif signifikan terhadap repurchase intention, dan perceived value berpengaruh positif signifikan terhadap repurchase intention. The trend of online shopping around the world has increased in recent years with its phenomenon of dominating the e-commerce market, as well as creating fierce business competition in the Electronic Market Industry. The emergence of various e-commerce platforms based on mobile applications makes consumers more selective in choosing the use of e-commerce platforms. This study aims to examine the effect of e-customer satisfaction on repurchase intention, the effect of e-trust on repurchase intention, and the effect of perceived value on repurchase intention. This study obtained samples using purposive sampling method with the number of respondents 150 Tokopedia application users in Tangerang who are over 18 years old. Data processing in this study using structural equation modeling through software SmartPLS 4.0.9.8. In this study, the results showed that e-customer satisfaction has a significant negative effect on repurchase intention, e-trust has a significant positive effect on repurchase intention, and perceived value has a significant positive effect on repurchase intention.