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Pengaruh Kualitas Layanan dan Harga terhadap Kepuasan Konsumen pada Depot Air Minum Isi Ulang UD Enzes Pengabean Nur Kiman; Slamet Bambang Riono; Muhammad Syaifulloh; Akbar NP Darma Wahana; Gian Fitralisma
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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This study aims to determine and analyze the effect of service quality and price on consumer satisfaction at UD refill drinking water depots. Enzes Pengbean. The population in this study are consumers who visit and are regular customers of the UD refill drinking water depot. Enzes at Pengabean, numbering around 400 people, were taken from 2019 data using purposive sampling. With the results of the research showing that service quality has a significant effect on customer satisfaction at the UD Refill Drinking Water Depot. Enzes was 40.3%, and prices had a significant effect on consumer satisfaction at the UD Refill Drinking Water Depot. Enzes, amounting to 43.3%. With a value of Fcount > Ftable (28.325 > 2.70), Service Quality and Price simultaneously or simultaneously have a significant effect on Consumer Satisfaction at UD refill drinking water depots. Reliability and determinant value (R2) of 0.472 or 47.2% This high enough value indicates that other factors not included as variables in this study have less ability to explain consumer satisfaction at UD refill drinking water depots. Enzes Pengbean

Pengaruh Pelayanan Publik, Kualitas Kehidupan Kerja, dan Integritas terhadap Kinerja Aparatur Desa Se-Kecamatan Bulakamba Kabupaten Brebes Agustian Nur Alif; Slamet Bambang Riono; Ari Kristiana; Akbar NP Darma Wahana; Amelia Sholeha
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6545

This study aims to analyze the influence of public service, quality of work life, and integrity on the performance of village officials in Bulakamba District, Brebes Regency. A quantitative approach was used with a survey method. The population in this study consisted of all 149 village apparatus employees in Bulakamba District. The sample size was determined using the Slovin formula with a 5% margin of error, resulting in 109 respondents selected based on the criteria of being over 17 years old and having at least one year of work experience. Data were collected through the distribution of questionnaires and analyzed using multiple linear regression. The results of the study show that public service has a positive and significant effect on the performance of village officials. The quality of work life also has a positive and significant effect, indicating the importance of a supportive work environment. In addition, integrity has been proven to have a positive and significant impact on performance, emphasizing that honesty and responsibility are crucial factors in improving work outcomes. Simultaneously, public service, quality of work life, and integrity jointly contribute 45.00% to the performance of village officials, while the remaining 55.00% is influenced by other variables not examined in this study.

Pengaruh Kompetensi Individu, Sikap Kerja dan Komunikasi Internal terhadap Kinerja Karyawan (Studi Kasus di PT Kido Mulia Indonesia) Wihartiani Wihartiani; Slamet Bambang Riono; Indah Dewi Mulyani; Dumadi Dumadi; Akbar NP Darma Wahana
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6556

This study aims to analyze the influence of individual competence, work attitude, and internal communication on employee performance at PT Kido Mulia Indonesia. The background of this research is based on the importance of competent human resources, a positive work attitude, and effective internal communication in improving employee productivity. The research method used is quantitative with an associative approach. The sample consisted of 99 respondents who are employees of PT KMI, selected through purposive sampling. Data analysis was conducted using multiple linear regression with the assistance of SPSS. The results show that, partially, the variable of individual competence has a positive and significant effect on employee performance, with a t-value greater than the t-table value and a significance level below 0.05. Similarly, work attitude and internal communication variables also have a positive and significant influence on employee performance. Simultaneously, the three independent variables significantly influence employee performance. The Adjusted R Square value of 0.736 indicates that 73.6% of the variation in employee performance can be explained by the three independent variables, while the remaining 26.4% is explained by other variables outside the model. The managerial implication of this research emphasizes the importance for company management to enhance employee competence through training programs, foster a positive work culture, and strengthen effective internal communication systems. These actions are expected to support the sustainable improvement of employee performance.

Pengaruh Citra Destinasi dan Kualitas Pelayanan terhadap Minat Berkunjung Kembali Wisatawan di Pantai Randusanga Indah Brebes Deni Setiawan; Andi Yulianto; Syariefful Ikhwan; Akbar NP Darma Wahana; Slamet Bambang Riono
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7885

This study aims to evaluate the extent to which destination image and service quality influence tourists' intention to revisit Randusanga Indah Beach in Brebes, both partially and simultaneously. The background of this study is based on the phenomenon that the success of a tourist destination in attracting repeat visits is strongly influenced by tourists' positive perceptions of the destination image and the quality of services provided. A total of 156 respondents who had experienced visiting Randusanga Indah Beach were selected as research participants. Data collection was conducted online through the distribution of questionnaires using the Google Form platform. The collected data were then analyzed using SPSS software with stages including descriptive analysis to describe the respondents' profiles and their perceptions, instrument validity and reliability tests to ensure measurement accuracy, classical assumption tests to meet the prerequisites for regression analysis, and multiple linear regression tests to test the research hypotheses. The results of the study indicate that destination image has a positive and significant influence on tourists' intention to revisit. This indicates that the better the destination image formed in the minds of tourists, the higher their tendency to return. In addition, service quality has also been shown to have a positive and significant influence on intention to revisit, which means that friendly, fast, and satisfying service can increase tourist loyalty. Simultaneously, destination image and service quality have a positive and significant influence on tourists' revisit intentions. These findings emphasize the importance of tourism destination managers consistently building a positive image and improving service quality to maintain and increase visitation. This research is expected to provide practical contributions to the development of tourism marketing strategies and serve as a reference for future studies on tourist loyalty.

Pengaruh Literasi Keuangan Digital, Modal Usaha, Sertifikat Halal terhadap Kinerja di Kabupaten Brebes Fiulia Suci; Dwi Harini; Akbar NP Darma Wahana; Azizah Indriyani; Slamet Bambang Riono
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7888

Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in driving regional economic growth, including in Brebes Regency. However, this sector faces various challenges that can hinder business performance, including low digital financial literacy, limited business capital, and low ownership of halal certificates that have the potential to increase product competitiveness. This study aims to analyze the effect of digital financial literacy, business capital, and halal certificates on the performance of MSMEs in Brebes Regency. The study used a quantitative approach with a purposive sampling technique of 88 MSMEs from a population of 706 MSMEs. The study location was in Brebes Regency with an implementation period from February to July 2025. The research instrument was a structured questionnaire, while data analysis was carried out using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method to test the proposed hypothesis. The results showed that digital financial literacy has a positive and significant influence on MSME performance, as evidenced by a t-statistic value of 2.778 and a p-value of 0.005. Business capital was also shown to have a positive and significant effect on MSME performance, with a t-statistic of 2.450 and a p-value of 0.014. However, a different finding was obtained for the halal certification variable, which showed no significant effect on MSME performance, with a t-statistic of 1.813 and a p-value of 0.070. These findings indicate that increasing digital financial literacy and the availability of business capital are key factors in driving MSME performance, while halal certification is not yet a direct determinant, although it still has strategic potential in the long term. The results of this study are expected to serve as a reference for local governments, financial institutions, and business actors in formulating more effective policies and strategies to strengthen the competitiveness of MSMEs in Brebes Regency.

Pengaruh Customer Experience terhadap Kepuasan dan Loyalitas Konsumen Sepeda Motor Honda di Kecamatan Ketanggungan dengan Kemudahan Pembayaran sebagai Variabel Intervening Sustri Nur Aeni; Andi Yulianto; Dwi Harini; Akbar NP Darma Wahana; Roby Setiadi
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.7894

Market competition in the automotive industry, especially the motorcycle segment, is getting tighter as many brands offer product excellence and diverse after-sales services. Honda, as one of the brands that dominates the two-wheeled vehicle market in Indonesia, including in Ketanggungan District, Brebes Regency, continues to strive to improve the quality of customer experience as a strategy to maintain customer satisfaction and loyalty. One factor that is considered important in supporting customer experience is ease of payment, which allows the purchase process and installment payments to be more practical and efficient. This study aims to investigate the effect of customer experience on the satisfaction and loyalty of Honda motorcycle consumers in Ketanggungan District, with ease of payment as an intervening variable. This study uses a quantitative approach with a survey method. Data were obtained by distributing questionnaires to 365 respondents who are owners or users of Honda motorcycles in the Ketanggungan District area. Data analysis was carried out using Structural Equation Modeling Partial Least Squares (SEM-PLS) with the help of SmartPLS software. The results show that customer experience has a positive and significant influence on customer satisfaction. Furthermore, payment convenience has been shown to significantly influence customer satisfaction, both directly and as a mediating variable. Mediation tests confirm that payment convenience serves as a significant mediator, strengthening the relationship between customer experience and customer satisfaction. These findings offer practical implications for Honda motorcycle dealership management to continuously improve the quality of customer interactions, provide flexible payment options, and ensure satisfactory after-sales service. This will ensure customer satisfaction and enhance brand loyalty amidst increasingly competitive markets.

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