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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) JOEL: Journal of Educational and Language Research Community Service Progress Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Rumiris Siahaan
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Religion Agriculture, Biological Sciences & Forestry Humanities Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : community service progress

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Peran Promosi Media Sosial Terhadap Penjualan Produk Ayunda Florigift Tebing Tinggi Rumiris Siahaan; Eka Juli Nurhalizah; Gustiana Dewi; Intan Larasati; Anisa Fadhila; Lusi Rahmawati; Risa Dwi Diyanti; Rakhmawati Purba
Community Service Progress Vol. 5 No. 1 (2026): Community Services Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v5i1.332

Abstract

This study aims to determine the role of promotion conducted through social media in increasing sales at Ayunda Florigift SMEs. In today's digital era, social media has become one of the most widely used promotional tools by businesses, especially SMEs with limited marketing budgets. The research method used is qualitative descriptive, with data collection techniques including observation, interviews, and documentation. The results of the study indicate that promotions conducted through social media, particularly Instagram and WhatsApp Business, have a positive impact on sales growth. Promotional activities such as posting visually appealing product images, using persuasive captions, offering regular promotions, and responding quickly to consumers can increase brand awareness, purchasing interest, and customer engagement. Effective promotions through social media have been proven to drive purchasing decisions and contribute to an increase in the number of transactions.
Strategi Digital Marketing Pada UMKM Roti Satria Oen Akbar Bakery Untuk Mempertahankan Daya Saing Rakhmawati Purba; Bunga Sabrina; Meika Andini; Miftahul Jannah; Nadya Indayani; Rumiris Siahaan; Abednego Abednego; Rizki Wulanita Batubara; Viktor Viktor
Community Service Progress Vol. 5 No. 1 (2026): Community Services Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v5i1.333

Abstract

MSMEs play a vital role in the Indonesian economy, creating jobs, increasing income, and driving regional economic growth. One MSME operating in the culinary sector is Roti Satria Oen Akbar Bakery. It is a bakery offering a variety of bread and cake products. Competition in the bakery business is currently intensifying, marked by the emergence of many similar businesses offering products with a variety of flavors, prices, and quality, as well as attractive promotions through digital media. Digital marketing is a marketing medium currently in high demand by the public to support various activities. One of the economic strengths that has been supporting the Indonesian economy and regional economies is the presence of micro, small, and medium enterprises (MSMEs). To maintain its competitiveness, Roti Satria Oen Akbar Bakery continues to improve its marketing aspects, including more attractive packaging designs and improving business legality, in addition to maintaining product quality. Roti Satria Oen Akbar Bakery needs to maximize social media by creating engaging content, utilizing paid advertising, and collaborating with influencers to increase market reach.
Strategi Penetapan Harga Dalam Meningkatkan Pendapatan Usaha Warung Kopi Rakyat BP7 Rumiris Siahaan; Sarwoto Sarwoto; Rakhmawati Purba; Mei Ferdin Zai; Jesica Mia Elisabeth Silalahi; Mhd Rizky Dwi Anggoro; Mhd Rizky Pradana; Mhd Ardana Pratama; Raja Mangaratua Nainggolan
Community Service Progress Vol. 5 No. 1 (2026): Community Services Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v5i1.334

Abstract

One of the micro, small, and medium enterprises (MSMEs) is Warung Kopi Rakyat BP7, which operates in the culinary sector. It not only serves as a place to sell drinks and snacks, but also serves as a space for social interaction, gathering, discussion, and networking among residents. Amidst today's increasingly fierce business competition, pricing strategy is a crucial factor influencing business success. Running a business requires an appropriate pricing strategy to attract customers, maintain customer loyalty, and increase revenue. Pricing needs to consider various aspects such as production costs, consumer purchasing power, competitor prices, product quality, and perceived customer value. It can be concluded that pricing strategy is closely related to increasing business revenue. The right price will create a balance between business profits and customer satisfaction, thus ensuring the survival and sustainability of an MSME
Co-Authors Abednego Abednego Abednego Ketaren Alimul Hakim Andry Syahputra Andy Wijaya Hasibuan Anisa Fadhila Ayu Zurlaini Damanik Bagus - Bayu - Bunga Sabrina Cahyadi, Willy Cai Cen, Cia Carnelius Ricardo Manurung Christinna Chen Dian Purnama Sari Eka Juli Nurhalizah Fahrizal Perangin Angin Fauziah Nur Fikri Khairullah Frederick Rudi Sentosa Rajagukguk Gangsar Mayang Sari Gansar Mayang Sari Gustiana Dewi Hastuti Handayani Harahap Intan Larasati Ivana Supi Al Mudi Japenton Sihaloho Jesica Mia Elisabeth Silalahi Lusi Rahmawati Mei Ferdin Zai Meika Andini Mhd Ardana Pratama Mhd Rizky Dwi Anggoro Mhd Rizky Pradana Miftahul Jannah Musparina Nadya Indayani Raja Mangaratua Nainggolan Rakhmawati Purba Rapat Piter Sony Hutauruk Richard Gultom Risa Dwi Diyanti Rizki Wulanita Batubara Sa'i Fadila Sarwoto Sarwoto Shofyan Roni Sri Winda Hardiyanti Damanik Suci Etri Jayanti. S Suci Etry Jayanti Suwadi Suwadi Tiara Antika Viktor Viktor Zaki Damanik