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All Journal Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi International Journal of Advanced Multidisciplinary Siber Journal of Advanced Multidisciplinary Siber International Journal of Education Technology
Yuri Alfrin Aladdin, Yuri Alfrin
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Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences Other

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Journal : International Journal of Advanced Multidisciplinary

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Analysis of Follower Satisfaction on The Instagram Account @infokonser Samatan, Nuriyati; Syas, Mulharnetti; Robingah, Robingah; Aladdin, Yuri Alfrin; Gemilang, Rattu
International Journal of Advanced Multidisciplinary Vol. 4 No. 1 (2025): International Journal of Advanced Multidisciplinary (April-June 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i1.858

Abstract

Research Objective: This study aims to analyze follower satisfaction on the @infokonser account through three variables: social media and information quality variables as X1 and X2; and information fulfillment variable as Y. Research Method: the type of research is quantitative, the paradigm used is positivism,The sampling technique used is non-probability sampling, the sample determination uses purposive sampling, while the sample size determination uses the Slovin formula with a margin of error of 0.5% with a total of 400 respondents.The questionnaire was distributed via Google Forms to the followers of the Instagram account @infokonser.Analysis was conducted using SPSS version 29. Findings: this study found that, partially, there is an influence of the @infokonser social media on the fulfillment of followers' information, and there is an influence of the quality of @infokonser information on the fulfillment of followers' information; and simultaneously, the social media variable and the quality of @infokonser information together influence the information needs of followers.
Co-Authors Desi Lestari, Desi Gemilang, Rattu GINTING, SELAMAT Maryati Maryati Mulharnetti Syas, Mulharnetti Nurhasanah Nurhasanah Nuriyati Samatan Rahmanyta, Fanny Robingah Robingah Samaatan, Nuriyati Tayibnapis, Radita Gora Tyaga, Rianisa Shafira