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All Journal Phi : Jurnal Pendidikan Fisika dan Terapan JCES (Journal of Character Education Society) Jurnal Abdimas Bina Bangsa Journal of Mechanical and Electrical Technology Elektriese: Jurnal Sains dan Teknologi Elektro Jurnal Atma Inovasia JRFES Epmas: Edukasi dan Pengabdian Masyarakat Infact: Jurnal Sains dan Komputer Jurnal Farmasi Sains dan Terapan (Journal of Pharmacy Science and Practice)
Emerita Setyowati
Universitas Kristen Immanuel
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Penguatan Branding Produk Pertanian Unggulan Melalui Integrasi Teknologi Solar tunnel dryer di BUMDes Tamanmartani Handoko, Victoria Sundari; Desideria Cempaka Wijaya Murti; Emerita Setyowati; Sesilia Eka Tri Astuti; Lesar, Stephany Emmanuela; Gabriel Hacarya Adhi; Fridolin Satriya Indratma
Jurnal Atma Inovasia Vol. 6 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v6i1.12953

Abstract

The community service program at BUMDes Tamanmartani, Sleman Regency aims to strengthen the branding of leading agricultural products through the integration of Solar tunnel dryer technology. This collaboration is designed to enhance the capacity of BUMDes in managing local agricultural products, providing added value and improving their competitiveness in the market. Branding reinforcement is carried out by exploring the potential of village flagship products and developing marketing strategies based on innovative drying technology. The social entrepreneurship approach offers opportunities for villagers to collaborate, share knowledge, and optimize agricultural yields with improved quality. Problem-solving serves as the main method in addressing the challenges faced by BUMDes, including production management, marketing, and resource utilization. This is achieved through participatory discussions between the community service team, BUMDes administrators, and members of BUMDes. Furthermore, the program includes marketing training and the sustainable use of Solar tunnel dryer technology. Activities also cover the development of branding programs for agricultural products, the enhancement of BUMDes marketing skills, and the strengthening of distribution networks, enabling Tamanmartani’s agricultural products to compete at both local and regional levels.
Co-Authors Caesnan Marendra G.L. Daniel Pianka Dwiputranto, Suryawirawan Ellsya Angeline Rawar Elyakim Nova Supriyedi Patty, Elyakim Nova Supriyedi Febrianto Bokol Fridolin Satriya Indratma Gabriel Hacarya Adhi Haeni Budiati Handoko, Victoria Sundari Larosa, Ramona Lesar, Stephany Emmanuela Liefson Jacobus, Liefson Morib, Margaritha Agustina Murti, Desideria Cempaka Wijaya Pianka, Daniel Rumahombar, Vonny Geminta Sandroto, Karunia Odaligo Sesilia Eka Tri Astuti Siswati, Susi Sunneng Sandino Berutu Surjawirawan Dwiputranto Yuan, Anita