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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENDIDIKAN TAMBUSAI Economics and Digital Business Review Al-Buhuts (e-journal) Jurnal Ekonomi, Manajemen, Akuntansi
Ikhsan Amar Jusman
STIE YPUP Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Al-Buhuts (e-journal)

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The Role of Social Media as Intervening Variable on Purchase Through Motivation Kapriani Kapriani; Ikhsan Amar Jusman
Al-Buhuts Vol. 18 No. 2 (2022): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v18i2.3273

Abstract

The role of social media is currently very important in motivating consumers to purchase products, especially in the fashion industry. The purpose of this study was to determine the role of social media on purchasing decisions through motivation at D'fashion Textile & Tailor. The sample used in this study was 97 respondents with a probability sampling technique. Source data were obtained through a questionnaire. The data analysis used is partial least squares (PLS). The results of the study show that social media has an effect on purchasing decisions and motivation. In addition, motivation also influences purchasing decisions.
Co-Authors Abu Muna Almaududi Ausat Afif Nur Rokhman Fauzi Fitri Indah Sari M Hasniaty Hasniaty Jaka Sudewa Kapriani Kapriani, Kapriani Manda HM Muhammad Ade Kurnia Harahap Nasution, Annio Indah Lestari Puspa Rini Tribowo Rachmat Fauzan Zainal Abidin