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All Journal JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL EKSBIS Jurnal Ilmiah Edunomika (JIE) Indonesian Collaboration Journal of Community Services (ICJCS) JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Jurnal Ekonomika Dan Bisnis Proceeding of The International Conference on Economics and Business Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Masyarakat Mengabdi Nusantara Amare Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research Jurnal Manajemen dan Ekonomi Kreatif Jurnal Nusantara Berbakti Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal bintang manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Ardhi: Jurnal Pengabdian dalam Negri Jurnal Ekonomi dan Pembangunan Indonesia AgroSainT: Jurnal Ilmiah Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Svarga Pena: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Elisabet Pali
Universitas Kristen Indonesia Toraja
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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The Influence of Product Quality, Service and Price on Consumer Purchasing Decisions at Aneka Frozen Food and Fruits Mandetek, North Makale Tappi , Serlina; Pali , Elisabet; K. Wibisono , Lisa K. Wibisono
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

This research was conducted with the aim of showing the influence of product quality, service quality and price on purchase decisions. The method used in this study is a quantitative method. The data collection technique was carried out by distributing questionnaires, the analysis used was multiple linear regression. The population in this study is consumers buying various frozen food and fruits from Mandetek, North Makale and the sample used was 40 people. Sample selection using purposive sampling. The data collection stage uses quantitative analysis using statistical analysis, namely the data instrument test (validity and reliability test), the classical assumption test (normality test, multicollinearity test, and heteroscedasticity test), multiple linear regression analysis test, Prasial test, simultaneous test and determination coefficient (R2). The results of this study show that (1) through the t-test of Product Quality has an effect of 0.746 but not significantly 0.460 on consumer purchase decisions at Aneka Frozen Food and Fruits Mandetek, North Makale, (2) Service has an effect of 2.218 and significantly 0.033 on consumer purchase decisions at Aneka Frozen Food and Fruits Mandetek, North Makale, (3) Price has an effect of 2.550 and a significant 0.015 effect on consumer purchase decisions at Aneka Frozen Food and Fruits Mandetek, North Makale (4)Product Quality, Service and Price have a combined effect on consumer purchasing decisions at Aneka Frozen food and Fruits Mandetek, North Makale.
THE INFLUENCE OF CONVERSATIONAL MARKETING STRATEGY ON CONSUMER PURCHASE DECISIONS AT CAHAYA BOLU SHOP, NORTH TORAJA REGENCY Palili, Mariani; Pali, Elisabet; Kurniasari Wibisono, Lisa
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Mariani Palili, 2025: The Influence of Conversational Marketing Strategy on Consumer Purchasing Decisions at Cahaya Bolu Shop, North Toraja Regency.The purpose of the study was to determine the effect of Conversational Marketing Strategy on Consumer Purchasing Decisions at Cahaya Bolu Store, North Toraja Regency. The research method used in this study is quantitative research. Data analysis in this study includes simple linear regression, validity test, reliability test, normality test, heteroscedasticity, t test, R test2. The data processing method in this study is to use IBM SPSS Statistics version software. 26 which shows that 86.1% of purchasing decisions are influenced by conversational marketing at Cahaya Bolu shop in North Toraja Regency and the remaining 13.9% are influenced by other factors not examined in this study. The results of the t-test show that conversational marketing has an effect on purchasing decisions. This can be seen from the sig.t value of 0.001 <0.05 and the results of the coefficient of determination (R square) of 0.861 or 86.1%.
Co-Authors Abedneigo C. Rambulangi Adriana M Marampa Adriana M. Marampa Adriana Madya Marampa Agnes Mayjesti Agustinus Mantong Althon K. Pongtuluran Aris Sarangnga' Arlianti La’biran Asriani Asriani Biringkanae, Astriwati Desnita Layuk Allo Dina Ramba' Febi Andaki Grace Sriati Mengga Heriani Heriani, Heriani Inestasia Inestasia Isak Pasulu Jemi Pabisangan Tahirs Jens B Marewa K. Wibisono , Lisa K. Wibisono Kurniasari Wibisono, Lisa Lambe, Elvi Teresa Leni Agnes Lestari, Raden Liandro Doke Lindayanti Bisara Lisa Kurniasari Wibisono Lusiana Tandi Marchelin Marchelin Marchelin, Marchelin Marinus Ronal Marinus Ronal Marni Marni Marniati Marniati membia, tania Mey Enggane Limbongan Mince Batara Nilasari Resky Pala’langan Olivia Devi Yulian Pompeng Olivia Devi Yulian Pompeng Palili, Mariani Pasorong, Selvi Pauang, Judika Greis Pompeng, Olivia Devi Yulian Prastika, Ayu Rahma Gusmawati Tammu Randi Tangdialla Resinta Roland Salempang Selin Bessoran Palulun Selmiati Tiranda Stefani Marina Palimbong Tangke, Mersi tania membia Tappi , Serlina Tasik, Valentine Toding Triani Sumule Vani Daun Limbong Wandy Desry Wandy Desry Wansi Tandi Ruru Yohanis Lotong Ta'dung Yolanda Basongan