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All Journal ELS Journal on Interdisciplinary Studies in Humanities Jurnal Onoma: Pendidikan, Bahasa, dan Sastra INDONESIA: Jurnal Pembelajaran Bahasa dan Sastra Indonesia
Sosrohadi, Somadi
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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From Oral Tradition To Digital Media: The Recontextualization Of Betawi Culture From Lotman’s Semiotic Perspective In The Works Of Tadjuddin Nur Sosrohadi, Somadi; Fenty Bakti Anwar, Andi; Syachrun Sjam, Muhammad; Fathu Rahman, Fakhreny
ELS Journal on Interdisciplinary Studies in Humanities Vol. 9 No. 1 (2026): MARCH
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/els-jish.v9i1.50456

Abstract

This article examined the transformation of Betawi oral culture in the digital age through a semiotic analysis of the works of Tadjuddin Nur. Oral culture, which previously existed in the form of live performances, is now shifting to audio-visual digital platforms, such as YouTube. This study employed a semiotic approach by combining Charles Sanders Peirce’s triadic theory of signs and Yuri Lotman’s cultural semiotics perspective to understand how meaning is produced, represented, and reinterpreted in a digital context. Research methods included netnography and multimodal analysis of verbal, visual, and performative elements in Tadjuddin Nur’s YouTube content. The findings revealed that digitization functions as a space for recontextualization, generating new, more interactive, and multimodal forms of oral tradition, where Tadjuddin Nur acts as a cultural mediator bridging oral traditions with digital technology within a dynamic semiosphere. In addition, the study shows that digital media make Betawi oral traditions more accessible to a wider audience. At the same time, these platforms allow the culture to adapt and remain relevant in today’s modern society.
Co-Authors Arismanto Sosrohadi, Andri Citra Andini Dalyan, M. Dwi Anjani, Sara Fairuz Quzwain Fathu Rahman, Fakhreny Fathu Rahman, Fakhriawan Fenty Bakti Anwar, Andi Jung, Shua Kyeong Jae, Park Maulani, Ad'hania Misbah, Irwan Muhammad Syukri Nana Yuliana, Nana Nur, Tadjuddin Qusayri, Muhammad Salsa Sabila, Ananda Salsabila, Naura Siswahyudianto Sukirno Sukirno Sukirnoa, Sukirnoa Suma, Mansyur Syachrun Sjam, Muhammad Wulandari, Diana Yookyung, Ko Youngsun, Kwon