Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Musamus Journal of Language and Literature Jurnal Ekonomi
Survey Sijabat
Universitas Musamus
Arts Economics, Econometrics & Finance Education

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Interpretation of Song Lyrics by Fortwnty in the Album Nalar: A Study of Riffaterre's Semiotics Survey Sijabat; Evelin Giovani; Ekfindar Diliana
Musamus Journal of Language and Literature Vol 6 No 1 (2023): Musamus Journal of Language and Literature
Publisher : Universitas Musamus Merauke

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujolali.v5i02.5225

Abstract

The purpose of this research is to know the interpretation meaning behind “Kursi Goyang”, "Larasuka", and "Mangu" lyrics by Fortwnty in the Nalar album. This research used a semiotic analysis approach developed by Michael Riffaterre. This semiotics helps researcher to investigate the interpretive meanings of the lyrics of "Kursi Goyang", "Larasuka", and "Mangu". The research process involves four stages, (1) Heuristic and Hermeneutic Readings, (2) Matrices, Variants, and Models, (3) Hypograms, and (4) Indirect Expressions. This research used a qualitative interpretive. The research data were obtained from the lyrics. The data were collected using listening and note-taking technique. The results of the research are from hermeneutic reading in the lyrics “Kursi Goyang” is interpreted when someone is so focused on making money and thinks that happiness comes from having a lot of money and a high position that they forget to take a break. The results of the research are from hermeneutic reading in the lyrics “Larasuka” interpreted as how lonely someone feels, and from hermeneutic reading in the lyrics “Mangu” interpreted as a romantic relationship between individuals who have different religious beliefs. The finding revealed there are three factors that cause indirect expressions named displacing of meaning, distorting of meaning, and creating of meaning.
"Women's Resistance against Patriarchal Culture in the novella Al-Lawn Al-Akhar by Ihsan Abdul Quddus" Nurul Istiqomah; Evelin Giovani; Survey Sijabat
Musamus Journal of Language and Literature Vol 6 No 1 (2023): Musamus Journal of Language and Literature
Publisher : Universitas Musamus Merauke

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mujolali.v5i02.5226

Abstract

The aim of this research is to describe the resistance exhibited by female characters towards their husbands and families, as demonstrated through open and covert forms of resistance in the novella "Al-Lawn Al-Akhar." The data collection technique employed in this study is literature review. The data analysis technique used is descriptive analysis. The research adopts a sociological approach to literature with James C. Scott's theory of resistance. The primary data source utilized is the novella "Al-Lawn Al-Akhar" by Ihsan Abdul Quddus. The findings of this research indicate the presence of two forms of resistance in the novella "Al-Lawn Al-Akhar" by Ihsan Abdul Quddus: open resistance and covert resistance. 1) Public resistance is demonstrated by female characters in the novella through acts of rebellion, contradiction, anger, and threats expressed with a raised voice and visible facial expressions. This form of resistance is adopted by female characters who feel they are being treated unfairly or denied justice, prompting them to resist in order to defend themselves and seek their rights or justice. 2) Hidden resistance is practiced by the female character within the novella. It is manifested through silent grumbling and cursing within their hearts, behavior that reflects disapproval, silence, and concealed tears not shown to others.
PRAGMATICS ELEMENT IN PRODUCT PROMOTION CONTENT THROUGH SHORT VIDEO PLATFORM TIK TOK, INSTAGRAM REELS, AND YOUTUBE SHORTS Jacobus Rico Kuntag; Survey Sijabat
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze pragmatic elements in product promotion content through short video platforms on social media. The research method used was content analysis, which consists of unitizing, sampling, recording/coding, reducing, inferring, and narration. A total of 30 product advertising videos were obtained from Indonesian business accounts. Ten short videos were selected from each of the three social media platforms: TikTok, Instagram Reels, and YouTube Shorts. The results of the study showed that pragmatic elements used in product marketing content on the four short video platforms vary, including the use of casual conversational language and direct audience interaction. However, there are differences in the use of pragmatic elements between the four platforms, as product marketing content on TikTok and Instagram Reels is dominated by humorous and surprising elements, whereas product marketing content on YouTube Shorts emphasizes creativity and attractive visual elements. The results of this research provide insight into how marketers select appropriate short video platforms to advertise their products, as well as create content that suits the audience's preferences.
Co-Authors Ekfindar Diliana Evelin Giovani Jacobus Rico Kuntag