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All Journal Hukum Islam Jurnal Al-Iqtishad Jurnal Ilmiah Ekonomi Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Al-Amwal MBIA Jurnal Trias Politika PROFICIO: Jurnal Pengabdian Masyarakat Kutubkhanah Jurnal Penelitian Sosial Keagamaan Jurnal Pengabdian Kepada Masyarakat Abdi Putra SYNERGY: Jurnal Bisnis dan Manajemen Economics Professional in Action (E-Profit) IJBEM : Indonesian Journal of Business Economics and Management Jurmas Azam Insan Cendikia JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi Community Service Journal Of Economic Education Al-Manar Journal of Public Administration and Management
Nurrahmi Hayani
Universitas Islam Negeri Sultan Syarif Kasim Riau
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Live Streaming, Cash on Delivery, dan E-Trust Serta Pengaruhnya terhadap Keputusan Pembelian Impulsif Pengguna Shopee di Kota Pekanbaru Gemilang Efendi, Bintang; Hayani, Nurrahmi
JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi Vol. 2 No. 2 (2024): JAAMTER - JUNI
Publisher : MUI Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12175845

Abstract

This study aims to determine the effect of live streaming, cash on delivery, and e-trust on the impulse purchase decisions of fashion products by shopee users in the Pekanbaru. This type of research is quantitative research using multiple linear regression methods. The number of samples in this study were 96 respondents who were selected using a purposive sampling method. Data collection was carried out by distributing questionnaires to respondents. Research data were analyzed using the SPSS V.25 program. The results of this study show that partially live streaming, cash on delivery, and e-trust have a positive and significant effect on the impulse buying purchase decisions of fashion products by shopee users in the Pekanbaru city. Simultaneous test results show that live streamimg and e-trust have a positive and significant influence on the impulse buying purchase decsions of fashion products by shopee users in the pekanbaru. Cash on Delivery have a positive and significant influence on the impulse buying purchase decsions of fashion products by shopee users in the pekanbaru. The R Square value is 0,285 or 27,5%, indicating that the live streaming, cash on delivery, and e-trust variables as a whole have an influence of 27,5% on the impulse buying intention variable. While the remaining 72,5% is influenced by other variables not examined in this study.
Pengaruh Fitur Layanan, Ease of Use, dan Sales Promotion Terhadap Keputusan Penggunaan E-Wallet Dana di Kota Pekanbaru Arianto, Febri; Hayani, Nurrahmi
Indonesian Journal of Business Economics and Management Vol. 3 No. 1: IJBEM Desember 2023
Publisher : IRPI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/ijbem.v3i1.707

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Fitur Layanan, Ease Of Use, dan Sales Promotion terhadap keputusan penggunaan E-wallet Dana (Studi pada masyarakat kota Pekanbaru). Adapun populasi dalam penelitian ini adalah masyarakat kota Pekanbaru yang pernah menggunakan aplikasi E-wallet dana. Metode pengambilan sampel pada penelitian ini menggunakan teknik Lameshow. Data yang digunakan adalah data primer dan data sekunder. Metode analisis data yang digunakan adalah metode regresi linear berganda. Hasil penelitian ini menunjukan bahwa Fitur Layanan, Ease Of Use, dan Sales Promotion berpengaruh seacara signifikan terhadap keputusan penggunaan E-wallet Dana (Studi pada masyarakat kota Pekanbaru). Besar Pengaruh Fitur Layanan, Ease Of Use, dan Sales Promotion Terhadap Keputusan Penggunaan E-wallet Dana (Studi pada Masyarakat Kota Pekanbaru) ditunjukan dengan Koefisien determinasi sebesar 0,574 atau sebesear 57,4% hal ini menunjukan bahwa 57,4% Keputusan Penggunaan Pada E-wallet Dana dipengaruhi oleh Fitur Layanan, Ease Of Use, Dan Sales Promotion dan sisanya 42,6% atau 0,426 dipengaruhi oleh variabel lain yang tidak digunakan pada penelitian ini.
Pengaruh Lokasi dan Experiential Marketing terhadap Loyalitas Pelanggan Yilanda Arqila Putri; Nurrahmi Hayani
Economics Professional in Action (E-Profit) Vol 5 No 1 (2023): Economic Professional in Action (E-PROFIT)
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/eprofit.v5i1.607

Abstract

Tujuan dari penelitian ini adalah untuk melihat apakah lokasi dan experiential marketing mempengaruhi loyalitas konsumen pada Lesehan Soto Bunda di Tapung Hilir. Penelitian ini dilakukan di masyarakat Kecamatan Tapung Hilir. Sampel untuk penelitian ini berjumlah 100 orang dengan metode purposive sampling. Penelitian ini menggunakan program SPSS 25 dan pendekatan kuantitatif deskriptif dengan regresi linier berganda. Hasil penelitian menunjukkan bahwa lokasi dan experiential marketing berpengaruh signifikan terhadap loyalitas pelanggan Soto Bunda Lesehan di Tapung Hilir, baik secara parsial maupun simultan. Loyalitas pelanggan dipengaruhi oleh lokasi dan variabel experiential marketing, menurut hasil T-test. Loyalitas pelanggan dipengaruhi oleh lokasi dan variabel experiential marketing dengan menggunakan uji F. Nilai R Square sebesar 0,485 menunjukkan bahwa Experiential Marketing dan simultan lokasi berpengaruh sebesar 48,5% terhadap loyalitas pelanggan pada Soto Bunda Lesehan, sedangkan variabel lain yang tidak diteliti berpengaruh sebesar 51,5%.
Meningkatkan Integritas Akademik melalui Pelatihan Pengoperasian Aplikasi Turnitin Saipul Sukri; Abdiana Ilosa; Nurrahmi Hayani; Darni
Jurnal Pengabdian Kepada Masyarakat Abdi Putra Vol 4 No 2 (2024): Mei 2024
Publisher : Universitas Nusa Putra & Persatuan Insinyur Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/abdiputra.v4i2.247

Abstract

Menulis artikel atau karya ilmiah merupakan suatu kegitan yang tidak dapat dihindari dalam dunia akademik. Masalahnya tidak semua tulisan yang dihasilkan dapat terhindar dari pelanggaran integritas seperti praktek plagiat dan orisinalitas karya. Untuk itu diperlukan pelatihan tentang pendampingan pengoperasian perangkat lunak Turnitin. Tujuan pendampingan ini adalah untuk memberikan pengetahuan dan keterampilan yang dibutuhkan untuk mencegah plagiat dalam penulisan akademis mahasiswa. Pendekatan Participatory Action Research (PAR) dipilih, dalam rangka menekankan kerjasama dan partisipasi aktif dari stakeholder dalam proses pendampingan. Peserta terdiri dari staf prodi, akademik dan dosen di lingkungan Fakultas Ekonomi dan Ilmu Sosial UIN Sultan Syarif kasim Riau. Kegiatan dilakukan dengan metode ceramah serta dan demonstrasi pengoperasian Turnitin. Hasil menunjukkan bahwa pendekatan Participatory Action Research efektif dalam mempromosikan partisipasi aktif peserta, yang mengarah pada sesi pelatihan yang sukses. Hasil dari kegiatan ini diharapkan memberikan kontribusi pada upaya berkelanjutan untuk mempromosikan praktik akademis yang bertanggung jawab dan etis baik bagi mahasiswa maupun dosen.
Pengaruh Kepercayaan, Keamanan, dan Persepsi Resiko terhadap Keputusan Pembelian Online pada Marketplace Lazada Ardialis, M. Bobby; Hayani, Nurrahmi
Indonesian Journal of Business Economics and Management Vol. 2 No. 1: IJBEM December 2022
Publisher : IRPI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (220.662 KB) | DOI: 10.57152/ijbem.v2i1.470

Abstract

This study aims to determine the effect of trust, security, and perceived risk on online purchasing decisions at Lazada by the people of Pekanbaru. This study uses primary data obtained through distributing questionnaires and documentation. The sample selection method is purposive sampling and uses SPSS version 22. Data analysis uses multiple linear regression analysis tools and the classic assumption test consisting of normality tests, multicollinearity tests, heteroscedasticity tests, and autocorrelation tests. Hypothesis testing is done by t testing, f testing and determination (R2). Based on the results of data analysis, it shows that partially trust, security, and perceived risk have a positive and significant effect on online purchasing decisions. While simultaneously the three independent variables together have a positive and significant effect on the purchasing decision process. The contribution value is 62%. This shows that trust, security, and perceived risk have an influence of 62% on the online purchasing decision process at Lazada and the remaining 38% is explained by other variables that were not examined in this study.
PENDAMPINGAN ADOPSI TEKNOLOGI PEMBAYARAN DIGITAL: MENGUATKAN UMKM MELALUI IMPLEMENTASI QRIS DI KOTA PEKANBARU Darni, Darni; Illosa, Abdiana; Hayani, Nurrahmi; Sumayyah, Yety; Nazera, Wilda
COMMUNITY SERVICE JOURNAL OF ECONOMICS EDUCATION Vol 4, No 1 (2025): Community Service Journal Of Economic Education
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/csjee.v4i1.37262

Abstract

This community service project aims to accelerate the adoption of digital payment technology among Micro, Small, and Medium Enterprises (MSMEs) in Pekanbaru City through the implementation of QRIS (Quick Response Code Indonesian Standard). The initiative was driven by the low level of digital literacy, limited transaction efficiency, and the growing need for secure and transparent payment systems. The project employed a service learning approach, engaging university students in five main phases: investigation, planning, implementation, evaluation, and reflection. A total of 86 students from three classes were involved in assisting selected MSMEs through socialization, technical training, and direct application of QRIS in their daily transactions. The results indicate a significant improvement in both the understanding and usage of QRIS among MSME partners, although challenges such as limited internet access and concerns over transaction fees were still encountered. Evaluation was conducted through surveys, interviews, and field observations, while student reflections revealed that the activity effectively enhanced their academic and social competencies. This project demonstrates that collaborative engagement between universities and local communities can serve as an effective strategy to support the sustainable digital transformation of MSMEs.
INTEGRASI PENDIDIKAN LINGKUNGAN DALAM PENGELOLAAN SAMPAH PLASTIK DAN PENGEMBANGAN EKONOMI KREATIF Darni, Darni; Hayani, Nurrahmi; Illosa, Abdiana; Azizi, Fahri; Gusnia, Hety; Alfitra, Yolanda; Nadila, Pinky; Sadiva, Rezki Fitri
COMMUNITY SERVICE JOURNAL OF ECONOMICS EDUCATION Vol 3, No 1 (2024): Community Service Journal Of Economic Education
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/csjee.v3i1.30328

Abstract

The city of Pekanbaru faces significant challenges in managing plastic waste, which comprises 30%-40% of the total 1,500 tons of daily waste in 2022. Inadequate waste management infrastructure and low public awareness exacerbate this issue. This study explores the integration of environmental education and creative economy development as sustainable solutions. Through the Service-Learning methodology, the community is engaged in educational programs and the processing of plastic waste into value-added products, such as handicrafts. Results show increased awareness and participation in waste management, along with the emergence of new economic opportunities. Continuous guidance is needed to encourage households to segregate waste from the source. In conclusion, integrating environmental education and creative economy development can effectively address plastic waste issues in Pekanbaru, improve local economic welfare, and preserve environmental sustainability.
Determinan Keputusan Pembelian Sepatu Lokal Aerostreet: Peran Social Media Marketing Tiktok, Citra Merek, dan Kelompok Referensi M. Muzakir; Nurrahmi Hayani
Al-Manar Journal of Public Administration and Management Vol. 2 No. 2 (2025): Al-manar Journal of Public Administration and Management
Publisher : Yayasan Almanar Pujud

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of TikTok Social Media Marketing, Brand Image, and Reference Groups on the Purchase Decision of Aerostreet local shoes among students in Pekanbaru City. The research employs a quantitative approach using a survey method. The sample consists of 100 respondents selected through purposive sampling, specifically students who had purchased Aerostreet shoes during the 2024–2025 period. Data were collected using an online questionnaire with a Likert scale and analysed using multiple linear regression with SPSS version 20. The results indicate that, partially, Social Media Marketing, Brand Image, and Reference Groups have a positive and significant effect on Purchase Decisions. Simultaneously, the three independent variables also show a significant effect, as indicated by an F-value of 99.254 with a significance level of 0.000. The Adjusted R Square value of 0.749 indicates that 74.9% of the variation in purchasing decisions can be explained by these variables, while the remaining percentage is influenced by other factors outside the model. These findings confirm that digital marketing strategies, a strong brand image, and social influence play a crucial role in shaping consumers’ purchasing decisions for local footwear products.
EDUKASI POLA HIDUP BERSIH DAN SEHAT SERTA PENERAPAN ADAPTASI KEBIASAAN BARU PASCA PANDEMI COVID19 Al Sukri, Saipul; Zulfahmi, Zulfahmi; Ridha, Irfan; Ilosa, Abdiana; Zulhaida, Zulhaida; Hayani, Nurrahmi; Rahmadeni, Rahmadeni; Darni, Darni; Wahyudi, Hakmi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v4i1.274-281

Abstract

E-Warong Berkah Harapan is one of the places where the SEMBAKO program aid packages are distributed, which serves nearly 400 aid recipients every month. The crowd that occurred was not impossible to cause a new transmission clutser for Covid19. Therefore, the service team from UIN Sultan Syarif Kasim conducted counseling on "Education on Healthy Lifestyle and the application of Adaptation to New Life Habits Post-Covid19 Pandemic". Before the counseling was carried out, the SEMBAKO package distribution activities neglected to maintain a minimum distance of 1 meter, did not use a mask and did not yet provide adequate hand washing facilities. The pre-test results about the management's knowledge also showed that the average test score was quite low, amounting to 49.77. After counseling, the post-test results showed a fairly high increase with an average score of 91.14. This increase shows that the management's knowledge has increased from the previous one. The service activity was also accompanied by the handing over of personal protective equipment for administrators in the form of face shields, masks, hand sanitizers, hand washing soap, plastic gloves and hand washing vats. It is hoped that the covid19 transmission chain can be broken and e-Warong administrators can do their job well and smoothly.
Pengaruh Religious Altruism Dan Religious Enrichment Terhadap Keputusan Pembelian Produk UMKM Oleh Muslim Di Kota Pekanbaru Nurrahmi Hayani; Sri Murhayati; Darni Darni; Abdiana Ilosa
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 2 (2023): JIEI : Vol.9, No.2, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i2.8991

Abstract

This study aims to determine the effect of religious altruism and religious enrichment on the purchasing decisions of MSME products by Muslims in Pekanbaru City. This study used purposive non-random sampling of 269 respondents and used primary data and secondary data. The data analysis method used is multiple linear regression method. This study found that Religious Altruism and Religious Enrichment have an influence on the purchasing decisions of SMEs products by Muslims in Pekanbaru either partially or simultaneously. These two variables have an influence of 0.483 or 48.3% on the purchasing decision variable while the remaining 51.7% is influenced by other factors not discussed in this study. This study uses a data collection method in the form of a questionnaire distributed online (google form). So it is advisable to group respondents based on generational characteristics (X, Y and generation Z.
Co-Authors Abdiana Ilosa Abdiana Ilosa Abdiana Ilosa, Abdiana Akabrizan Akbarizan Akbarizan Alfitra, Yolanda Ardialis, M. Bobby Arianto, Febri Assifa Fajrina Azizi, Fahri Darni Darni Darni Darni Darni Darni Darni Darni Darni Gemilang Efendi, Bintang Gusnia, Hety Hakmi Wahyudi Husaini Sulaiman Ilham Chanra Putra Illosa, Abdiana Irfan Ridha Kamaruddin ., Kamaruddin M. Muzakir Muhammad Ikbal Nadila, Pinky Nazera, Wilda Nurcahaya Nurcahaya Nurcahaya Nurcahaya Rahmadeni Rahmadeni Rahmadeni Rahmadeni Ridha, Irfan Ristiliana Ristiliana Sadiva, Rezki Fitri Saipul Al Sukri Sonia Sischa Eka Putri Sri Murhayati Sri Murhayati Sumayyah, Yety Ulfiah Novita Yilanda Arqila Putri Zulfahmi Zulfahmi Zulfahmi Zulfahmi Zulhaida Zulhaida Zulhaida, Zulhaida