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All Journal Menara Ilmu Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Management and Business (IJMB) Journal of Community Service Economica: Journal of Economic and Economic Education International Journal of Social Science and Community Service
Puspa Leni
Sekolah Tinggi Ilmu Ekonomi Perdagangan Padang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Enhancing Small Business Competitiveness through Product Packaging Innovation and Digital Marketing Integration Leni, Puspa; Mulya, Jumiatul; Monata, Deri; Mentari, Nur; Eliza, Eliza
International Journal of Social Science and Community Service Vol. 4 No. 1 (2026): January
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v4i1.119

Abstract

Traditional home-based industries in rural areas often face significant market stagnation due to poor product presentation and limited digital engagement. This study addresses the marketing and presentation gaps faced by the Bakti Nagari Women Farmers Group (WFG) in West Padang Panjang of West Sumatra, where suboptimal packaging and a lack of digital literacy hindered growth. The primary objective was to modernize fried shallot products through knowledge sharing and practical training in professional packaging and social media marketing. Utilizing a qualitative research design, the methodology involved a multi-stage intervention comprising field observations, socialization, technical demonstrations, and digital market activation. Results indicate a significant improvement in participants' understanding of packaging diversification and digital content creation. Specifically, the adoption of professional labeling and ziplock packaging enhanced product value, while training in platforms like Instagram and TikTok expanded the group's market reach beyond local boundaries. This study concludes that bridging the digital divide through creative skills is essential for economic independence. These findings imply that community empowerment programs must transition from production-focused support to integrated marketing strategies to ensure long-term sustainability for micro-enterprises.
Co-Authors Armentri, Armentri Dewi, Muharika Eliza Eliza Eliza Eliza Eliza Eliza Eliza, Eliza - Maria Julianti Megawati - Mentari, Nur Monata, Deri Mulya, Jumiatul Sarereake, Roberta Daniella Septri Dewi, Intan