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All Journal Jurnal Ekonomi dan Pendidikan JEJAK Equity: Jurnal Akuntansi Business and Accounting Education Journal Journal of Governance and Accountability Studies Journal of Environment and Sustainability Education Business and Accounting Education Journal
Algifari Algifari, Algifari
STIE YKPN Yogyakarta,
Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Physics Social Sciences Other

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Purchase Intention in Mediating the Effect of Promotion on Purchase Decisions in Tiktok Shop Santoso, Theo Angelo; Andriyani, Bianka; Algifari, Algifari
Equity: Jurnal Akuntansi Vol. 6 No. 1: September 2025
Publisher : Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46821/equity.v6i1.675

Abstract

This study aims to analyze the influence of promotion, purchase intention, and price perception on purchasing decisions in TikTok Shop. Using a quantitative approach with 132 STIE YKPN Yogyakarta students as the sample, the research utilized multiple regression analysis. The results show that promotion does not have a significant positive effect on purchasing decisions. However, both purchase intention and price perception were found to positively influence purchasing decisions. These findings suggest that while promotions alone may not drive purchases on TikTok Shop, fostering purchase intention and maintaining favorable price perceptions can be key strategies for influencing purchasing decisions. This research highlights the importance of understanding consumer behavior and the mediating role of purchase intention in the context of online shopping platforms like TikTok Shop.
The impact of the COVID-19 pandemic on the country's national economy: The Indonesian experience Algifari, Algifari; Subiyakto, Haryono; Rohman, Isnanda Zainur
Journal of Governance and Accountability Studies Vol. 4 No. 1 (2024): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jgas.v4i1.1550

Abstract

Purpose: This study aims to examine the effects of inflation, exchange rates, and the Covid-19 pandemic on Indonesia's trade balance position and to develop an empirical estimation model to predict its position. Method: The data used in this research are the inflation rate, exchange rate of rupiah to the US dollar, export value, and import value of Indonesia from January 2012 to March 2021. The econometric model used in this study was a binary logistic regression model. Results: The results indicate that The regression coefficient of the inflation rate is negative at 0.3621, with an odds ratio of 0.696. This suggests that 1 percent in inflation reduces the probability of a trade balance surplus of 0.696. The regression coefficient for the exchange rate was positive at 2.18, with an odds ratio of 8.85. This means that every 2.72 rupiah increase in the exchange rate raises the probability of a trade balance surplus of 8.85 times. However, this study does not find empirical evidence that inflation, exchange rates, and pandemic of Covid-19 have no impact on the position of Indonesia's trade balance. Limitations: This study focuses on two factors believed to influence the position of trade balance in Indonesia: the inflation rate and foreign exchange rates. Contributions: This study provides insights into government policy.
Co-Authors Ahmad Nurkhin Ahmad Syahrul Fauzi Arif Wahyu Wirawan, Arif Wahyu Asep Purwo Yudi Utomo Bianka Andriyani Hardi Saputro, Iwan Haryono Subiyakto, Haryono Hasan Mukhibad Isnanda Zainur Rohman, Isnanda Zainur Isnarto, Isnarto Kusumantoro Kusumantoro, Kusumantoro Ngabiyanto - Novitawati, Jessica PUJI LESTARI Santoso, Theo Angelo Yozi Aulia Rahman, Yozi Aulia