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All Journal Jurnal Ilmiah Manajemen Kesatuan Journal Neosantara Hybrid Learning
Fauzi Fauzi
Institut Bakti Nusantara
Economics, Econometrics & Finance Social Sciences

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The Role of Human Resource Management and Business Administration in Enhancing Tourism and Regional Development: An Empirical Study in Banten Province Basrowi Basrowi; Fauzi Fauzi; Rustam Efendi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4132

Abstract

This study examines the role of human resource management (HRM) and business administration in enhancing tourism development and promoting regional growth in Banten Province, Indonesia. The research is driven by the increasing contribution of tourism to local economic development and the strategic importance of HRM and administrative practices in improving service quality, organizational efficiency, and sustainable competitiveness. A quantitative approach was employed, involving a population of 5,000 business and tourism-related workers, with a proportional random sample of 150 respondents. Data were collected using structured questionnaires and analyzed through structural equation modeling (SEM) to investigate the relationships among HRM practices, business administration effectiveness, and tourism development outcomes. The results reveal that HRM practices significantly enhance administrative performance and service quality, which in turn positively influence tourism performance. The findings underscore that effective HRM strategies—including training, motivation, and performance evaluation—are crucial in strengthening business administration and advancing tourism competitiveness. This study contributes to the understanding of HRM and business administration in the tourism sector and provides practical insights for policymakers, business leaders, and tourism stakeholders aiming to foster sustainable regional development.
Understanding Technology Trends In Education: How Artificial Intelligence Helps Learning In College And Beyond Fauzi Fauzi; Rizky Wardhani; Guntur Arie Wibowo; Didik Cahyono; Hanifatul Rahmi
Journal Neosantara Hybrid Learning Vol. 2 No. 1 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jnhl.v2i1.798

Abstract

Technology trends have changed the educational paradigm, especially at the tertiary level. Artificial Intelligence (AI) has emerged as a way to change the learning process with the form of games in education, this will make education in higher education experience increased efficiency and effectiveness in learning. However, a deep understanding of how artificial intelligence can improve higher learning experiences and their impact after graduation is still limited. This research aims to investigate how artificial intelligence helps learning in higher education and its impact on students' career preparation after graduation. The focus is on analysis of the implementation of AI in teaching, learning, and decision-making support in higher education institutions. The research method used is literature study and content analysis. Data was collected from scientific articles, books, as well as related research reports on the use of artificial intelligence in higher education. The data is then analyzed to identify trends, benefits, and challenges associated with applying AI in educational contexts. Research results show that the use of artificial intelligence in higher education has increased the personalization of learning, increased knowledge retention, and facilitated more timely and accurate feedback. Additionally, AI also plays an important role in helping students develop skills relevant to the future job market. The conclusion of this research is that by integrating artificial intelligence into higher education, institutions can improve the quality of learning and help students be better prepared to face the challenges of an ever-changing job market. However, challenges such as technology dependency and the need for proper training for educators and students must also be addressed so that the full potential of AI in education can be realized.
Co-Authors Basrowi Basrowi Didik Cahyono Guntur Arie Wibowo Hanifatul Rahmi Rizky Wardhani Rustam Efendi