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Fauzi Fauzi
Institut Bakti Nusantara
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Digital Marketing: Sebagai Strategi Pemasaran Produk Home Industry di Wilayah Oku Timur Yansahrita Yansahrita; Fauzi Fauzi; Rita Irviani
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.887

Abstract

Teknologi memainkan peran yang krusial dalam pemasaran produk home industry di wilayah Sumatera Selatan khususnya Kabupaten OKU Timur. Penggunaan media sosial seperti Facebook, Instagram, WhatsApp dan Platform lainnya menjadi sangat penting dalam mempromosikan produk home industry. Dengan menggunakan media sosial, para pelaku usaha dapat berinteraksi langsung dengan calon pelanggan, menampilkan produk-produk terbaru, dan menerima pesanan. Konten visual dan kreatif di media sosial juga membantu menarik perhatian calon pembeli. Dalam penelitian ini menggunakan pendekatan kualitatif dengan menganalisa dampak dari pemanfaatan digital marketing dan hasil penelitian terdahulu yang mendukung kajian yang dilakukan. Dari analisa penelitian yang dilakukan bahwa penggunaan digital marketing memiliki pengaruh yang sangat baik bagi peningatan akses pasar yang lebih luas, biaya yang rendah, kemampuan bersaing dengan perusahan yang lebih besar, serta keterlibatan konsumen secara langsung dengan produsen sehingga memungkinkan interaksi yang lebih efektif dan efesien.
Effectiveness of Sewing Skills in Enhancing Customer Satisfaction at Andela Tailor, Way Jepara, East Lampung Fauzi Fauzi; Susi Sulastri; Muhsinin Muhsinin
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.184

Abstract

In the modern era, Indonesian society, especially women, continues to follow the latest fashion trends, often seeking the services of tailors to create garments according to their specifications. The quality of tailoring services is crucial in meeting consumer expectations and staying competitive in the market. This study aims to analyze the influence of sewing skills on consumer satisfaction at Penjahit Andela in Way Jepara, Lampung Timur. The research employs a simple linear regression analysis with sewing skills as the independent variable and consumer satisfaction as the dependent variable. The study involved 100 respondents, selected through accidental sampling. The results show a significant relationship between sewing skills and consumer satisfaction, with an R-value of 0.743, indicating a strong correlation. The R square value of 0.552 suggests that 55.2% of consumer satisfaction is influenced by sewing skills, while the remaining 44.8% is affected by other factors not examined in this study. The hypothesis stating that "There is an influence of sewing skills on consumer satisfaction at Penjahit Andela in Way Jepara, Lampung Timur" is accepted, with a significance value of 0.000, which is less than 0.05. The regression equation derived from the study is Y = 6.559 + 0.869X, indicating that an increase in the average score of sewing skills by one unit leads to an increase in consumer satisfaction by 0.869 units
Co-Authors Muhsinin Muhsinin Rita Irviani Susi Sulastri Yansahrita Yansahrita