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All Journal Management and Economics Journal (MEC-J) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) BASKARA: Journal of Business and Entrepreneurship Community Development Journal: Jurnal Pengabdian Masyarakat KENDALI: Economics and Social Humanities Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Masyarakat Indonesia
Jennifer Farihatul Bait
Universitas Muhammadiyah Lamongan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI DALAM MENINGKATKAN PEMASARAN UMKM Adi Lukman Hakim; Erna Nur Faizah; Mega Barokatul Fajri; Rizky Wahyudha Rosiawan; Jennifer Farihatul Bait
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.13138

Abstract

Perkembangan teknologi internet menjadi penanda masuknya era revolusi industri 4.0. Kehadiran internet yang memiliki kemampuan untuk mengakses informasi dengan cepat dan mudah, menjadi peluang baru bagi UMKM untuk memasarkan produknya karena internet telah mengubah aturan dasar pemasaran di dunia yang tradisional menjadi digital marketing. Tujuan dari kegiatan ini adalah memberikan pelatihan dan pendampingan kepada Ibu-Ibu PKK dan masyarakat yang mempunyai UMKM tentang implementasi digital marketing sebagai strategi dalam memasarkan produk serta menginovasikan dan kreativitas produk UMKM di Desa Tracal. Adapun tahap pelatihan dan pendampingan, terdiri dari beberapa kegiatan yaitu: (1) pengenalan digital marketing (2) Pengenalan e-commerce (3) Pengenalan packaging dan branding, (4) Dokumentasi produk (5) pembuatan produk. Kegiatan dalam pengabdian menggambarkan bahwa peningkatan produk UMKM yang ada di Desa Tracal memiliki e-commerce sebagai alat untuk melakukan promosi produk, pemilik UMKM pemahaman tentang Digital Marketing serta mampu mengelola e-commerce dan paham mengenai inovasi produk UMKM. Sehingga dapat menunjukkan bahwa dalam mengimplementasikan digital marketing berpengaruh dalam meningkatkan pemasaran UMKM dan pengimplementasiaanya memberikan manfaat dan kendala yang mengiringinya.
What Factors Affect Hedging? Empirical Evidance from Indonesia Mega Barokatul Fajri; Guruh Marhaenis Handoko Putro; Jennifer Farihatul Bait; Ira Megasyara
MEC-J (Management and Economics Journal) Vol 7, No 1 (2023)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v7i1.19277

Abstract

This research aims to analyze each of the operational and financial factors that can be used as variables influencing decisions and the intensity of hedging. There are two test analysis model used in this study, the first to test the company decision to hedge as a measured by using dummy variables and the second model is used to test the intensity of the company in hedging as measured by the ratio of derivative and natural logarithm of derivative. By using Probit and Tobit regression, the results of the logistic regression test show that financial factors such as financial distress, and leverage, and so operational factors such as foreign sales variables did not influence the firm's decisions and intensity in carrying out hedging activities. Foreign debt variables, profitability, and firm size that include financial factors have a positive influence on company decisions and intensity in carrying out hedging decisions, while the last part of financial factors such as growth opportunity variables only has a positive effect on company decisions in carrying out hedging activities and have no effect on the intensity of firms in hedging activities. The liquidity variable has a negative influence on the decisions and intensity of the company in conducting hedging activities. The originality of this study lies in the intensity factor of the use of hedging on the company's operations and finances in hedging, whereas in previous studies only focused on the influence of factors that can influence hedging decisions.
Eksplorasi Pengaruh Teknologi Kecerdasan Buatan Ter-hadap Efisiensi dan Produktivitas Pegawai di RSUD Dr. Soegiri Lamongan Eka Ainur Rohmah; Rudi Wibowo; Jennifer Farihatul Bait; Suyitno Suyitno
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.7031

Abstract

This study aims to explore the impact of the application of artificial intelligence (AI) technology on the efficiency and productivity of employees at Dr. Soegiri Lamongan Hospital. With the development of AI technology in the healthcare sector, this research is important to understand how this technology affects the quality of work of employees as well as operational productivity in hospitals. The method used was a descriptive qualitative approach with data collection through semi-structured interviews with 10 informants consisting of medical, administrative, and managerial employees. Data analysis was carried out using thematic analysis techniques to identify key patterns and themes in the interview data. The results of the study show that the application of AI at Dr. Soegiri Lamongan Hospital increases employee productivity by speeding up administrative and medical processes, as well as allowing employees to focus more on more complex tasks. Although some employees expressed concerns about job replacement, most felt more supported and efficient with the help of this technology. These findings contribute to the literature on AI adoption in the healthcare sector, by showing that AI can improve work efficiency without compromising employee psychological well-being. The conclusion of the study is that AI has great potential to improve productivity and efficiency in hospitals, with a positive impact on employee well-being. The study suggests that hospitals provide more intensive training and managerial support in implementing this technology, and proposes further research to explore more in-depth psychological factors related to the application of AI in the healthcare sector.
Pelatihan Pembuatan Website Toko OnlineBagi Pelaku Umkmdesa Pungging Kecamatan Tutur Kabupaten Pasuruan Muhammad Imron Rosadi; Misbach Munir; Jennifer Farihatul Bait; Abdul Majid; Guruh Marhaenis Handoko Putro; Sri Yaumi
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 2 No. 1 (2023): Februari : Jurnal Pengabdian Masyarakat Indonesia
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v2i1.1158

Abstract

Tumbuh kembang UKM di Indonesia perlu mendapatkan perhatian khusus dari seluruh kalangan masyarakat. Perhatian tersebut dapat diwujudkan dalam bentuk dukungan dan pelatihan keterampilan. Terdapat banyak pelaku bisnis UKM yang belum mengenal cara pemasaran melalui platform digital, salah satunya Kelompok UKM Desa Pungging, Kecamatan Tutur, Kabupaten Pasuruan. Meski telah diketahui secara luas bahwa UKM yang menggunakan platform digital sebagai media pemasarannya diketahui meningkatkan penjualannya dan meluaskan jangkauan pasarnya. Oleh karena itu Tim Pengabdian kepada Masyarakat dari Universitas Yudharta Pasuruan, Universitas Muhammadiyah Lamongan, dan ITB Ahmad Dahlan Lamongan melakukan Pelatihan Pembuatan Website Toko Online pada para pelaku UKM di Desa Pungging tersebut. Pelatihan dilaksanakan dalam beberapa tahap berikut. Mulai dari persiapan, sosialiasi, kemudian pelatihan dan pemberian pemahaman pemasaran digital.
Village Economics Acceleration: Evaluation of Business Strategy Schemes in The Retail Business Mega Barokatul Fajri; Rizky Wahyudha Rosiawan; Jennifer Farihatul Bait
BASKARA : Journal of Business and Entrepreneurship Vol. 7 No. 2 (2025): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v7i2.24231

Abstract

Lamongan Regency's economic growth 2020 decreased from 5.5 percent to -2.26 percent, so the district government tried to boost the regional revenue growth rate through BUMDes (Village Owned Enterprises). The Village Community Empowerment Service (PMD) established LA Mart as a local retail business managed by BUMDes in 2018. The existence of LA Mart is a strategic step to accelerate the movement of the village economy. Among the many LA Marts that have been established since being initiated in 2018, there are only five LA Marts that have survived and exist throughout the Lamongan district today. This study aims to evaluate the current business strategy of LA Mart and provide solutions in the form of updating relevant strategies by LA Mart. Data collection methods used in this research include interviews, document analysis, and observation. The data analysis used is a qualitative descriptive analysis by evaluating and comparing the strategies used, using a business strategy approach including Business Model Canvas (BMC), Value Chain, and Porter's Five Generic Strategy at LA Mart in Lamongan. The results of this study showed that the current LA Mart business has used a combination strategy between low prices and differentiation strategies. LA Mart can indirectly increase the market share of the village economy and provide opportunities for the community and MSMEs to innovate and produce competitive products.
THE EFFECTIVENESS OF SOCIALISATION OF INSURANCE AND BANK PRODUCTS AS A STRATEGY IN ACHIEVING CUSTOMER GROWTH TARGETS Nadif Ulfia Rahmawati; Yulie Wahyuningsih; Abdul Majid; Jennifer Farihatul Bait
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 2 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i2.7054

Abstract

PURPOSE The growth of retired customers is crucial to preserving the stability and profitability of Bank Mandiri Taspen's operations as a bank that caters to the pensioner segment. Introducing Ketaspenan and bank products to potential retirees is one of Bank Mandiri Taspen KCP Bojonegoro's tactics in achieving its customer growth goal. The primary issue is that potential customers low level of trust can be affected by their lack of comprehension of the relationship between Bank Mandiri Taspen and PT. Taspen (Persero), both as the holding company and as an institutional organization that oversees the funds of pension participants.METHODOLOGY - This study uses qualitative methods and a case study approach to analyze how effectively this socialization strategy builds trust while reaching customer growth goals. As evidenced by the existence of PT. Taspen (Persero) as a resource, the research findings indicate that this socialization has a significant effect on growing the number of retired customers.FINDING - This study suggests that this socializing approach be maintained going forward in order to enhance Bank Mandiri Taspen's reputation and help it meet optimum customer growth goals.
DETERMINAN KEPATUHAN AKUNTANSI DALAM RANGKA PENGUATAN AKUNTABILITAS DAN PENINGKATAN KOMPETENSI SUMBER DAYA MANUSIA KOPERASI Rudi Wibowo; Devi Febrianti; Ira Megasyara; Jennifer Farihatul Bait; Adi Lukman Hakim
KENDALI: Economics and Social Humanities Vol. 4 No. 2 (2025): KENDALI: Economics and Social Sciences Humanities, November 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i2.1199

Abstract

Koperasi di Indonesia masih mengalami rendahnya kepatuhan akuntansi akibat lemahnya akuntabilitas, keterbatasan kompetensi SDM, serta faktor perilaku seperti persepsi manfaat, norma sosial, dan kontrol perilaku, sehingga diperlukan analisis mendalam untuk memahami determinan kepatuhan akuntansi dalam upaya memperkuat tata kelola dan kualitas SDM koperasi. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi manfaat, norma sosial, dan kontrol perilaku terhadap kepatuhan akuntansi dalam rangka penguatan akuntabilitas dan peningkatan kompetensi SDM koperasi. Penelitian ini menggunakan metode kuantitatif dan kualitatif dalam menghasilkan outputnya serta penelitian ini mengembangkan metode TPB dalam menganalisis serta mengkonfirmasi hasil penelitiannya. Penelitian ini menggunakan mix methods dengan menggunakan metode kuantitatif dalam menguji hasil penelitian menggunakan alat analisis spss 25 kemudian selanjutnya menggali hasil penelitian dengan metode kualitatif dengan wawancara agar diperoleh hasil penelitian lebih mendalam. Hasil penelitian ini menemukan bahwa persepsi manfaat, norma sosial, dan kontrol perilaku secara signifikan memengaruhi kepatuhan akuntansi, yang pada akhirnya meningkatkan akuntabilitas keuangan dan kompetensi SDM koperasi. Kepatuhan akuntansi koperasi terbukti ditentukan oleh faktor-faktor perilaku sebagaimana dijelaskan dalam Theory of Planned Behavior, yaitu persepsi manfaat, norma sosial, dan kontrol perilaku yang mendorong pengurus untuk melaksanakan pencatatan secara akuntabel. Kepatuhan tersebut tidak hanya memperkuat akuntabilitas organisasi, tetapi juga berkontribusi penting terhadap peningkatan kompetensi SDM koperasi dalam pengelolaan keuangan.
Co-Authors ABDUL MAJID Adi Lukman Hakim Devi Febrianti Eka Ainur Rohmah Erna Nur Faizah Fajri, Mega Barokatul Guruh Marhaenis Handoko Putro Ira Megasyara Misbahul Munir Muhammad Imron Rosadi Nadif Ulfia Rahmawati Rizky Wahyudha Rosiawan Rudi Wibowo Suyitno Suyitno Yaumi, Sri Yulie Wahyuningsih