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All Journal Jurnal ASPIKOM Jurnal Profetik BIORMATIKA : JURNAL ILMIAH FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Community Development Journal: Jurnal Pengabdian Masyarakat Journalism, Public Relation, and Media Communication Studies Journal (JPRMEDCOM) Jurnal Pengabdian Masyarakat Tapis Berseri Jurnal Ilmu Komunikasi Andalan Jurnal Media Pengabdian Komunikasi
Nur'aeni, Nur'aeni
Universitas Subang
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences

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Peranan Komunikasi Dalam Organisasi Sebagai Upaya Meningkatkan Kinerja Pengurus BUMDes Pasini Desa Cicadas Kecamatan Sagalaherang Nuraeni Nuraeni; Fitra Asyhari; Dhina Khoerunisa
Jurnal Media Pengabdian Komunikasi Vol 2, No 2 (2022): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (220.083 KB) | DOI: 10.52434/medikom.v2i2.32

Abstract

Abstract This article describes community service programs providing training in strengthening organizational communication so that BUMDES can run effectively. BUMDES, as a government program to build villages, demands communications capability   of the program implementer, both the BUMDES management and the village government. Communication plays an important role in all aspects of life including within an organization both internally and externally. The importance of communication within an organization is absolutely limitless to the village body namely BUMDes. Communication is a vital tool that should be maintained and done properly, so any work that involves large numbers of individuals, be it members of the group or the community. This communication capacity is related to the management of an organization that eventually becomes one of the parameters that determine the high level of public trust in the management of the BUMDES. The Community Service Team aims to provide organizational communication strengthening to the management of BUMDES PASINI. The activities are conducted by workshop method and flanking to management of BUMDES. This has been followed by all the managers of BUMDES and the village government officials. Based on observations made on the problem identified on BUMDes PASINI, it was found that the capacity of organizational governance and communication was constrained by the lack of support from the village administration, communication obstacles between the BUMDES managers and village heads, management had not yet focused optimally, and there was still a low level of cooperation between managers. It is expected that the training in enhancing this capacity will make BUMDES self-reliant and able to innovate to develop the potential of Desa as the source of business in Sagala Herang District of Subang District. Keywords: Bumdes; Communication; performance; organizational.  Abstrak  Artikel ini mendeskripsikan program pengabdian masyarakat untuk memberikan pelatihan dalam penguatan komunikasi organisasi sehingga program Badan Usaha Milik Desa (BUMDES) dapat berjalan dengan efektif. BUMDES, sebagai program pemerintah untuk membangun desa, menuntut kemampuan komunikasi   dari pelaksana program, baik pengurus BUMDES maupun pemerintah desa. Komunikasi memiliki peran penting dalam segala aspek kehidupan termasuk didalam suatu organisasi baik secara internal maupun eksternal. Pentingnya komunikasi dalam suatu organisasi merupakan suatu hal yang mutlak tak terkecuali badan desa yaitu BUMDes. Dalam organisasi, komunikasi menjadi suatu alat vital yang harus dijaga dan dilakukan dengan baik, sehingga segala kegiatan yang melibatkan banyak orang, baik itu anggota kelompok tersebut atau dengan masyarakat.Kemampuan komunikasi ini berkaitan  dalam pengelolaan organisasi yang akhirnya menjadi salah satu parameter yang turut menentukan tinggi rendahnya kepercayaan masyarakat terhadap pengelolaan BUMDES. Tim Pengabdian Masyarakat bertujuan memberikan penguatan komunikasi organisasi pada pengelolaan BUMDES PASINI. Kegiatan dilakukan dengan metode workshop dan pendampingan kepada pengelola BUMDES. Kegiatan ini diikuti semua pengelola BUMDES dan aparat pemerintah desa. Berdasarkan hasil observasi yang dilakukan terhadap permasalahan yang teridentifikasi pada BUMDes PASINI  maka ditemukan bahwa kapasitas tata kelola organisasi dan komunikasi terkendala oleh kurangnya dukungan dari pemerintah desa, kendala komunikasi antara pengelola BUMDES dan kepala desa, pengelola belum fokus secara optimal, dan masih rendahnya kerjasama antar pengelola.kegiatan ini mampu memberikan pemahaman dan kemampuan komunikasi organisasi tentang  manajemen organisasi yang efektif dengan pemerintah desa. Diharapkan, pelatihan dalam meningkatkan kapasitas ini menjadikan BUMDES menjadi mandiri dan mampu berinovasi mengembangkan potensi Desa menjadi sumber usaha Desa CiCadas Kecamatan Sagala Herang Kabupaten Subang.Kata-kata kunci: Bumdes; kinerja; komunikasi; organisasi. 
Komunikasi Lingkungan Melalui Gerakan menanam seribu pohon di Kawasan Industri Desa Kecamatan Cibogo Kabupaten Subang Nuraeni Nuraeni; Achmad Buchori; Dhina Khoerunisa
Jurnal Media Pengabdian Komunikasi Vol 3, No 1 (2023): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.586 KB) | DOI: 10.52434/medikom.v3i1.46

Abstract

The movement to plant a thousand trees is an initiative aimed at addressing climate change and raising awareness about the importance of environmental conservation. In this movement, the community is encouraged to actively participate in planting trees in various areas that need increased greenery. Environmental communication based on community participation plays a crucial role in this movement. Through media communication about planting a thousand trees, this movement has great potential to reduce carbon dioxide emissions, improve air quality, and protect biodiversity. Each tree that is planted contributes to carbon absorption, reduces greenhouse effects, and creates a cooler and more comfortable environment. In addition to the environmental benefits, the movement to plant a thousand trees also has positive social impacts. The goal of community involvement is to provide education and increase awareness of community participation in environmental preservation. The planting process involves community participation, strengthens social ties, and builds collective awareness of environmental protection. Furthermore, the growing trees provide long-term benefits such as increased natural resources like wood, fruit, and soil retention. The movement to plant a thousand trees serves as a platform to encourage action and change attitudes towards nature. By increasing the number of trees in our surroundings, we can create a greener, balanced, and sustainable environment for future generations. This initiative emphasizes the importance of cooperation, awareness, and shared responsibility in preserving and caring for nature as a valuable heritage for our future. The community engagement activities took place in Kampung Sukamulya Rt 14/04 and in the Cibeureum block of Cibogo village, Subang District, Subang Regency for 14 days, from January 13th to January 27th, 2023. Keywords: empowerment communication; community participation; tree planting movement.
Transforming public relations practices in the digital age: A case study of the role of AI influencer Arbie Seo Nur'aeni Nur'aeni; Dasrun Hidayat; Gita Melati
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 10, No 1 (2025): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v10i1.1468

Abstract

Digital transformation has brought significant changes in Public Relations (PR) practices, including the emergence of the phenomenon of AI influence that is influencing the way organizations build relationships with the public. This study aims to explore the role of AI influencers in PR communication strategies through a case study of Arbie Seo, one of the AI influencers active on social media. The method used is qualitative with a constructivism paradigm, involving eight informants who were deliberately selected, consisting of practitioners, academics, and PR students. The data was obtained through in-depth interviews and analyzed thematically. The results show that AI influencers play a strategic role in improving the effectiveness of communication with audiences through interactive, personalized, and data-driven approaches. However, there are obstacles in the integration between technology and the human element, especially in the context of empathy and credibility. Therefore, collaboration between human communication expertise and AI technology capabilities is essential to achieve a sustainable communication strategy. This research makes a theoretical contribution by enriching digital PR literature and emphasizing the importance of technological adaptation in the PR profession. Practically, the results emphasize the need for PR actors to be ready to respond to changes in the communication landscape due to the development of artificial intelligence technology.
Co-Authors Acep Rohendi Achmad Buchori Adhie Surachman Ahmad Fahrul Akhmad Basuni Almadina Rakmaniar Amanda Gunawan Arief Darmawan Dasrun Hidayat Deri Hanafy D Dhina Khoerunisa Dhina Khoerunisa Dhina Khoerunisa Dodi Angga Nugraha Edi Satrio Utomo Fitra Asyhari Gita Melati Ine Anggraini Irma Purnama Sari Jaja Jaja Maylanny Christin Melly Merianti Muchtar Muchtar Nadhiv Irvina Wibawa Purwanti, Santi Sonjaya, Rasman Sriwulan Suhendra Atmaja