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All Journal JURNAL ILMIAH MAKSITEK Journal of Social Science Jurnal Syntax Transformation Journal of Economics and Business UBS JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Impresi Indonesia Journal of Comprehensive Science Proceeding International Applied Business and Engineering Conference Journal of Social Science International Journal of Management Research and Economics International Journal of Economics, Management and Accounting Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat Harmony Management: International Journal of Management Science and Business
Rehulina Bangun
Politeknik Negeri Medan
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Comparison of the Effectiveness of Functional, Product, and Geographic Organizational Structures in Global Marketing Strategy Rehulina Bangun; Benhur Pakpahan; Darmawati
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 3 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i3.380

Abstract

This study investigates the comparative effectiveness of three primary organizational structures—functional, product-based, and geographic—in facilitating global marketing strategies. Employing a qualitative methodology through in-depth case studies of six multinational corporations across the technology, pharmaceutical, and consumer goods sectors, the research highlights the nuanced interplay between organizational design and strategic marketing execution. Findings indicate that no single structure universally outperforms the others; rather, effectiveness is contingent upon specific contextual factors such as product complexity, market diversity, and the degree of global integration versus local responsiveness required. Functional structures tend to support centralized control and efficiency, while product-based structures enhance innovation and brand focus. Geographic structures, on the other hand, offer adaptability to regional market dynamics. The study underscores the importance of strategic alignment between organizational form and marketing objectives, suggesting that hybrid or flexible configurations may offer optimal outcomes in dynamic global environments. These insights provide actionable guidance for decision-makers in selecting or adapting organizational structures to better support international marketing efforts. Ultimately, the research contributes to a deeper understanding of how structural choices influence global competitiveness and responsiveness, offering a framework for organizational design that aligns with evolving market demands and strategic priorities.
The Effect of Financial Management Training, Corporate Governance, and Strategic Financial Management on Company Value in the Digital Economy Era: A Systematic Literature Review (Prisma 2007–2025) Pakpahan, Benhur; Bangun, Rehulina; Rosanti , Raina
Journal of Comprehensive Science Vol. 4 No. 10 (2025): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v4i10.3674

Abstract

This study aims to systematically analyze the relationship between financial management training, corporate governance, and strategic financial management on increasing company value in the digital economy era. Using a Systematic Literature Review (SLR) approach based on the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) protocol, this study examines 18 scientific articles published in the period 2007–2025 from the Scopus, SSRN, DOAJ, and Google Scholar databases. From the initial 284 articles identified, 42 passed eligibility screening, and 18 were included in the final thematic synthesis. The distribution comprised 6 articles on financial training (33.3%), 5 articles on corporate governance (27.8%), 4 articles on strategic financial management (22.2%), and 3 articles on integrated frameworks (16.7%). The analysis results show that financial management training plays a significant role in increasing individual financial self-efficacy, which in turn strengthens the organization's strategic ability in managing financial resources. Good corporate governance has been shown to increase transparency, investor confidence, and market valuation, while digitally oriented strategic financial management strengthens the competitiveness and sustainability of company value. Conceptual synthesis reveals that these three factors interact synergistically, with digital transformation acting as a moderating variable that strengthens the relationship between financial strategy and company value. These findings enrich contemporary financial management literature and provide practical recommendations for organizations to integrate financial training, governance, and digital strategy in building long-term value.
Evaluasi Kinerja Keuangan Perusahaan Farmasi Yang Terdaftar Di Bursa Efek Indonesia (2017-2022) Naibaho, Dameria; Sipayung, Friska; Ratna, Ratna; Bangun, Rehulina; Simanjuntak, Darmawati
Journal of Economics and Business UBS Vol. 12 No. 5 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i5.653

Abstract

Penelitian ini bertujuan untuk mengetahui kinerja keuangan perusahaan farmasi yang ada di Bursa Efek Indonesia (BEI) dengan menggunakan analisis rasio profitabilitas. Data yang dikumpulkan berasal dari laporan posisi keuangan, laporan laba rugi dan catatan atas laporan keuangan periode 2017-2022. Berdasarkan perhitungan angka rasio Gross Profit Margin, Net Profit Margin, Return On Assets, dan Return On Equity disetiap tahun untuk masing-masing perusahaan farmasi dan angka rasio industri perusahaan farmasi tersebut di setiap tahun dilakukan analisis perbandingan dengan angka rasio perusahaan dengan rasio industri setiap tahun selama periode 2017-2022. Hasil memperlihatkan yaitu bahwa kinerja keuangan PT Muncul Tbk secara keseluruhan adalah yang terbaik dan stabil disepanjang periode 2017-2022 dibandingkan dengan perusahaan farmasi lainnya yang disebabkan oleh penjualan jamu dan suplemen yang merupakan produk unggulan serta efisiensi biaya produksi dan ekspansi pasar ke luar negeri, sementara PT Indofarma (Persero) Tbk memiliki kinerja terburuk sepanjang tahun 2017-2022 disebabkan oleh kenaikan biaya financial yang berasal dari hutang jangka panjang, dan kenaikan biaya produksi dan operasional jauh lebih besar dari kenaikan penjualannya
Implementasi Digital Marketing dalam Meningkatkan Daya Saing UMKM Keripik Permata di Kisaran Timur Jonni Hamonangan Silaen; Benhur Pakpahan; Rehulina Bangun; Supaino Supaino; Sabarita Tarigan
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat Vol. 3 No. 4 (2025): Oktober: Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inber.v3i4.1149

Abstract

A digital marketing mentoring program is an effective strategy for increasing the competitiveness of micro, small, and medium enterprises (MSMEs) in the digital economy era. The objective of this community service activity is to strengthen the marketing of the Permata Chips MSME through the utilization of social media, creative content production, and optimization of consistently scheduled online promotions. The methods used in implementing this program include training, direct mentoring, and content implementation to support online promotional activities. Results show a significant increase in promotional reach, more active customer interaction, improved brand perception, and increased transactions and repeat purchases. The implementation of digital marketing also provides benefits in the form of broader market expansion across regions and efficiency in the product offering process. This program is expected to become a model of capacity-based mentoring that can be replicated by other MSMEs, with implications for strengthening marketing accountability and the future sustainability of MSME businesses.
Co-Authors Ahmad, Sulaiman Asmalidar Asmalidar Benhur Benhur Benhur Pakpahan - Bernadetta A. J. Simbolon Cahyoginarti, Cahyoginarti Cut Nizma Dameria Naibaho Dameria Naibaho Darmawati Darmawati Simanjuntak - Friska Sipayung Friska Sipayung Hubbul Wathan Jantianus - Jonni Hamonangan Silaen Khairul Khairul Muhammad Zuardi Muhammad Zuardi Naibaho, Dameria Nurlinda Ratna Ratna Ratna Ratna Ratna Ratna RINI INDAHWATI Rosanti , Raina SABARITA TARIGAN Sipayung, Friska Siti Asnida Nofianna Sulaiman Ahmad Supaino Supaino Syahrudin Marpaung Tosanov TP Napitupulu